1. US Grocery Retailer
Presented By:
Bhupender Singh
Gaurav Soni
Javed Sida
Pankaj Kumar
Rahul Jain
Shaunak Ponkshe
Shrihari Mitkari

2. Background
• 1916 started by John & Walter Wegmans as
a Wegmans food market
• Headquarter Gates ,New York
• Known for people centered values
• Known as a premium priced retailer
• USP- satisfy customer through employee
satisfaction
• Till 2012- got 15 times place in Fortune
Magazine’s100 best companies for work
• Slogan-”Everyday You Get our Best”

3. Product Line
• Beverages
• Grocery items
• Seafood items
• Bakery supplies
• Floral
• Pastries
• Restaurants
• Pharmacy
• Giftcards
• Dairy
• Personal care
• Cookware,Tableware,Accessories

4. Internal and Interactive Marketing
Employee Friendly
Flamboyant
Customer Experience

5. •
Employee
Friendly

7. Internal Marketing

8. Advantage of Wegmans store
• Extremely fresh food and good
variety of goods
• Variety of products
• Larger store area
• Specialty shops-400 different
varieties
• Stores within store
• Cross Merchandize

9. Flamboyant
Customer
service

10. Customer Service
Convenience customer
service
Checkout line which has
not too long
Offer helping hand for
wandering customers
Full service website
Gourmet cooking classes

11. Job
Specification
Career
Decisions
Development
Compensation
Bubble
Chart
Bubble System

12. Wagmans Way Strategy
• Consistent low price model
• Extremely high margin
• Relationship with partners
• Better forecasting and distribution
system

13. Wegmans And Walmart
Wagmans
• Using CLP model
• Employee first and
customer second
• Never compromise with
margin
• Huge product line
• More professional &
classier
Wallmart
• Using EDLP model
• Customer is the Boss
• Compromise with margin
• Limited product line
• As compare to Wegmans
less professional

14. SWOT Analysis
Strength
• Diversify product portfolio
• Recognition for standard
• Strong footfall in US market
Weakness
• Product recalls
• Limited geographical
concentration
Opportunity
• Growing organic food industry
• Growing opportunities in
etailing
Threat
• Highly competitive market
• Perishable goods
• Organized shoplifting