This slide deck gives a comprehensive overview of what Business Intelligence is and what the different steps are in the Business Intelligence process

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5. Data Information Knowledge Insight Action
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6. Data Information Knowledge Insight Action
Raw Data is
transformed into
structured and
readable
information
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7. Data Information Knowledge Insight Action
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Interpreting and
analysing the
information will unveil
knowledge about what
has happened

8. Data Information Knowledge Insight Action
With this knowledge we can gather
further insight in what happened in
the past and what might happen in
the future
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9. Data Information Knowledge Insight Action
Based on these
insights we can
define actions to
increase our
performance
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10. Data Information Knowledge Insight Action
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11. Data Information Knowledge Insight Action
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Reports
Analysis
Data mining
Forecasting
Budgetting/
Planning
Data Information Knowledge Insight Action

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Reports
Analysis
Data mining
Forecasting
Budgetting/
Planning
Data Information Knowledge Insight Action
Descriptive reporting
tells us something
about the past

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Reports
Analysis
Data mining
Forecasting
Budgetting/
Planning
Data Information Knowledge Insight Action
Predictive reporting
tries to tells us
something about a
possible future

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Reports
Analysis
Data mining
Forecasting
Budgetting/
Planning
Data Information Knowledge Insight Action
Increasing Business
Value

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Reports
Analysis
Data mining
Forecasting
Budgetting/
Planning
Data Information Knowledge Insight Action

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ERP
CRM
Excel
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ERP
CRM
Excel
DB
File
LOB
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Combining the data can be
very hard. Reporting on the
data sources can be very hard,
sometimes even impossible.
Data sources are never
optimised for allowing
efficient and performant
reporting

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ERP
CRM
Excel
DB
File
LOB
Cloud
...
Leading to dispersed,
static reporting on non
combined business
data, often providing
low performance and
little flexibility

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Sales
Time
ClientProduct
Integration
ERP
CRM
Excel
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...

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Sales
Time
ClientProduct
Integration
ERP
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Excel
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The data is
extracted from
the data sources,
transformed,
combined and
integrated

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Sales
Time
ClientProduct
Integration
ERP
CRM
Excel
DB
File
LOB
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...
Into a model
optimized for
reporting
efficiency,
performance and
flexibility

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Sales
Time
ClientProduct

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Integration
ERP
CRM
Excel
DB
File
LOB
Cloud
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!