The document discusses consumer marketing automation and the "always addressable consumer". It notes that most consumers now use multiple devices and access the internet in various locations frequently. It promotes a new horizon of real-time consumer data, consumer-centric campaigns, and predictive intelligence that can understand individual consumers. This contrasts with traditional marketing approaches that rely on daily data feeds and batch processing to develop a single customer view. The new approach uses APIs and flexible data models to integrate diverse consumer data sources in real-time and automatically generate predictive indicators to personalize campaigns.