Paddypower.com provides multi-channel services including mobile sports betting. Mobile internet usage grew rapidly from 2000 onwards. By 2007, 1 in every 3 seconds a mobile transaction was made on Paddypower, and mobile usage continued to increase through 2010, dubbed the "Year of the Mobile". Paddypower faces challenges in providing more mobile products and features across social media and connected TV to keep up with changing media consumption trends.

1. paddypower.com
Multi-Channel Services
James Grimes
Sportsbook Product Manager

2. 2000
Mobile Internet
“The Internet on your Phone”

3. The Lifestyle

7. 2007

9. The Impact
12:00
50%
Monday 31st May

10. 1 Mobile Transaction Every 3 Seconds
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
2004 2005 2006 2007 2008 2009 2010
“2010 - The Year of the Mobile”

11. The Challenges

13. Social Media
More Mobile Features More Media Channels
More Mobile Products

14. Connected TV

15. “Television will change fundamentally because of
Connected TV sets, 3D is only a passing fad,” – Philips ”

16. The iPhone Killer?