Where art and creative work is situated is important to its experience. In this presentation I discuss the experience of place and space, its design and management. I reflect on 1) site specific work wherein the site is part of the narrative/story of the work; 2) place/space as a container through which we experience the work; 3) the fluidity of working in multiple spaces such as touring work. I draw on ideas and theory from both services management and venue design and management from the performing arts.

1. Ar
&
ts
^ Entertainment “Experience”
UnMarketing
Date: 9/24/13!
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2. The Experience of Place & Space
"Place is security, space is freedom."
In Space and Place : The Perspective of
Experience, Tuan contends that a space
requires a movement from a place to
another place. Similarly, a place requires a
space to be a place. Hence, the two
notions are co-dependent.
”… how the human person, who is animal,
fantasist, and computer combined,
experiences and understands the world."
The "spatio-temporal" world he discusses
shows how time and space go hand and
hand in interpretation.
(Yi-Fu Tuan)
Date: 9/24/13!
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3. Roles of Places and/or Spaces
•
•
conveys expectations
influences perceptions
Package
• facilitates interaction
between:
• customers and employees
• customers and fellow
customers
Date: 9/24/13!
Facilitator
• facilitates the flow of the
delivery process
• provides information
(how am I to act?)
• facilitates the ordering
process (how does this
work?) and service
delivery
• sets provider apart
from competition in the
mind of the consumer
Socializer
Differentiator
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4. Approaches to Sites, Venues & Spaces
1. Container or channel for delivery of experience
– The place is the “how” you can place the optimum experience before
the maximum number of your market at times and locations they want
them.
– e.g., Music: digital downloads, Film: Netflix, Amazon Instant, Retailing:
Fashion
– Considerations: consistency, time, market coverage, convenience,
flexibility, performance, exchange.
– Driver: exchange
2. Part of experience narrative
– The place is the “story” that inspires the experience and its design.
– e.g., site specific work, installations
– Driver: storytelling
3. It is the experience
– The place is the “experience” that is transformative
– e.g., tourist locations, theme parks, learning, social media networks
– Driver: immersion"
Date: 9/24/13!
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5. 1.
Opening the Doors: Fashion Retailing Experiences
• Retailing is all the activities directly related to the exchange of
Fashion Experiences to the ultimate end consumer or audience."
• Value delivered: Convenience or speed and ease in acquiring
experience. Consists of four elements:"
– Values: Access, Search, Possession, Transaction!
Venue
presence
Non-­‐store
presence
Date: 9/24/13!
• The
physical
loca.on
is
seen
as
a
source
of
compe..ve
advantage,
providing
crucial
entry
barriers
to
compe.tors.
• Several
characteris.cs
make
retailing
unique
from
the
audience
viewpoint.
E.g.,
staff,
servicescape,
sensa.on,
experience.
• Exchange
ac.vi.es
resul.ng
in
experiences
and
transac.ons
that
occur
away
from
a
fixed
store
loca.on.
• e.g.,
Direct
selling,
Telemarke.ng,
Electronic
Kiosks,
Internet
Retailing
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6. Channel Strategy Decisions: Structure
Source:
Baines,
Fill
and
Page
(2010)
Date: 9/24/13!
Source:
Baines,
Fill
and
Page
(2010)
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7. Channel Strategy Decisions: Intensity of Coverage
Source:
Baines,
Fill
and
Page
(2010)
Date: 9/24/13!
/drkellypage!
@drkellypage!

8. Channel Strategy Decisions: Logistics Management
Date: 9/24/13!
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9. 2.
•
•
•
•
!
•
Site Specific Experiences
Creating work for and inspired by
specific venues, locations and/or
spaces"
Site is inherent to the concept and narrative
of the work!
Immersive research to uncover stories!
Creating work for “everyone” irrespective of
theatrical experience, grounded in place. !
Strong Trend (30-40% UK Work):!
–
–
–
–
•
PunchDrunk (UK/US)!
National Theatre Scotland!
National Theatre Wales!
Visual Arts: Sheep & NYC Service Station!
Questions:!
– How does the site inspire stories?!
– How can we uncover the stories in sites?!
Date: 9/24/13!
Michael
Shvo
and
Paul
Kasmin
Gallery
/drkellypage!
@drkellypage!

10. Venue Design & Management
Types of Experience Content"
Type of Experience Venues"
• Performance - music, dance,
theatre, opera, magic and
combinations!
• Experiential - playing, visiting,
recreating, learning, exploring,
etc.!
• Media-dependent (property) TV shows, movies, music sold
as DVD, cable, Internet, etc.!
• Performance venues theaters, performing arts
centers, cinemas!
• Experience venues - casinos,
spas, luxury resorts, cruise
ships, museums, theme parks,
zoos!
• Arenas and Stadiums specialty activity venues!
Date: 9/24/13!
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11. 3.
Learning Experiences & The Third Teacher
Date: 9/24/13!
hUp://youtu.be/nYdtGxJfqQk
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12. Place & Touring Strategies
•
“You'll be paying the price for whatever
hasn't been taken care of," Atkins says.
"Promoters these days open the doors to
venues, and they take out some ads.
[But] promoters don't really promote,
agents don't really book, managers don't
really manage — bands need to grab
ahold of their situation. And that's what I'm
telling bands.
They want to be U2 or whatever, I tell
them success is really being able to
sustain. If you can sustain, you can learn
and grow and make it better and do
it again." #
•
“Tour Smart” by Martin Atkins!
Date: 9/24/13!
hUp://www.npr.org/templates/story/story.php?
storyId=92132264
Michael
Shvo
and
Paul
Kasmin
Gallery
/drkellypage!
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13. Understanding Environment-Person Relationship
Date: 9/24/13!
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14. Ar
&
ts
^ Entertainment “Experience”
UnMarketing
Date: 9/24/13!
/drkellypage!
@drkellypage!