1. Online And
Direct Marketing
PRESENTED TO:
SIR NOMAN
ASHRAF
MBA

3. Humaira Nadeem
Haseen Fatima
Muhammad Mohsin Khan
Madiha Mushtaque
Syeda Hareem
Shadab

5. DIRECT MARKETING
Establish direct connections with
carefully targeted individual consumers
to obtain an immediate response and to
cultivate lasting customer relationship.

6. BENEFITS OF DIRECT MARKETING
Benefits
to buyers
Benefits
to sellers.

7. 1. Services
- Toll free numbers for ordering goods.
- Telephonic customer service to
answer customer queries.
- Online ordering from the convenience
of home.
BENEFITS TO BUYERS

9. 2. Delivery
- Fast and easy delivery.
- No standing in lines at the store.
- No rush to reach the store before it
closes. Round the clock 24 hour
service!!
BENEFITS TO BUYERS

10. 3. Online Shopping
- Search large number of products.
- Get complete specifications of the
product online before purchase.
- Get product feedback from other
customers.
- No store hours to worry about.
BENEFITS TO BUYERS

11. BENEFITS TO BUYERS
4. Time savings
- No trips to stores.
- Show the product to family and
friends online without wasting time on
multiple trips to store.
- Quickly visit multiple online stores.

13. BENEFITS TO SELLERS
Direct marketers can
buy a mailing list of
interested customers of
their product.
Direct marketers can
make offers and
strategies less visible to
competitors.
It helps to measure
response to their
campaigns to decide
which media is most
profitable.

14. Quick
feedback
BENEFITS TO SELLERS
Quickly change
prices and other
strategies.
Target customers
through Database.

15. CUSTOMER DATABASE AND DIRECT
MARKETING
• Use of specific information about individual
customers and/ or prospectus to implement more
effective marketing communication and selling.
• Used to:
 Improve selection of target markets.
 Cross-sell other product and services
 Encourage repeat purchase
 Develop one-to-one relationships with
customers.

16. DATABASE INCLUDES
Name
Address
Age Gender
Contact
details
Product
purchased
Complaints
Credit
history
Amount
spent

17. FORM OF DIRECT MARKETING

19. CATALOG MARKETING

20. TELEPHONE MARKETING
• Using telephone to deal directly to customers.

21. DIRECT-RESPONSE TELEVISION
MARKETING
• Direct marketing via television . Including direct-response television
advertising (or infomercials) and home shopping channels.

22. KIOSK MARKETING
• As consumer become more and more comfortable with computer and
digital technologies , many companies are placing information and
ordering machines __called kiosks ( in contrast to vending
machines, which dispense actual products)

23. New Digital Marketing
 Mobile marketing
 Podcast or Vodcast

24. Mobile Marketing

25. Effects of Mobile Marketing
 Increasing your current membership base.
 Increasing membership retention.
 Establishing your association as innovative.
 Providing positive customer service experiences.
 Reaching members faster (90% of smartphone
users read texts in matter of seconds).

26. Effects of Mobile Marketing?
 79% of smartphone users use their
phones to shop (and 74% make a
purchase as a result).
 70% of all mobile searches result in
action within 1 hour (Source: Mobile
Marketer).
 91% of all U.S. citizens have their mobile
device within reach 24/7.
 30% of 55-64 year olds own a
smartphone (and their rate of adoption is
increasing faster than any other age
group); it’s not just for the young crowd.

27. PODCASTING & VODCASTING

28. The Pod/VODcasting Process
1. Create or capture and edit the
content.
2. Publish content to a web site or
blog.
3. Subscribe to the content using
an “RSS (Real Simple
Syndication) News Reader”.
4. Download the content into
content management software
(CMS).
5. Play content on download
device or synchronize CMS
with portable media player and
play.

29. The Podcasts & Vodcasts
• The pervasive uptake of YouTube is perhaps one of
the best examples of the power of video on the web.
• Not only does the appropriate use of video and audio
content make your marketing more compelling, it also
helps boost your rankings in web search engines such

30. ONLINE MARKETING

31. Company efforts to market products and services and
build customer relationship over the internet.

32. INTERNET:
A vast public web of computer networks that
connects users of all types all around the world
to each other and to an amazingly large
‘‘informational repository’’

33. Click-only companies are those
companies who have a
website/online presence
without a physical store. They
sell their products through their
website only. They differ from
click-and-mortar companies
who have a physical presence
in addition to their e-commerce
business

35. Traditional-and-mortar
companies that have added
online marketing to their
operation

38. B2C
BUSSINESS TO CUSTOMER
B2B
BUSSINESS TO BUSSINESS
C2C
CUSTOMER TO CUSTOMER
C2B
CUSTOMER TO BUSSINESS
TARGATED TO CONSUMER TARGATED TO
BUSSINESS
INITIATED
BY
CONSUMER
INITIATED
BY
BUSSINES
S

40. Business-to-consumer B2C online marketing
Business selling goods and services online to final
consumer

41. 1
• Can reach worldwide market with unlimited volume of customers.
2
• Can display information, pictures, and prices of products or services without spending a
fortune on colorful advertisements.
3
• Consumers can shop online without dealing with annoying sales people, fighting the
congestion of shopping malls, and driving 10 different places to find one thing.
4.
• Convince ,Consumers can shop at any time of day, from the privacy of their own
home. The internet has been called “the mall that never sleeps.”
5
• many choices Consumers can shop for basically any item they can think of! !Airline
tickets, groceries, clothing, and even medicine!

42. COUSTOMER
SERVICE NOT
SATISFIED
SECURITY ISSUES
TECNOLOGY
PROBLEMS
VAST
COMPETITION

44. In this model, individual customers offer to
sell products and services to companies
who are prepared to purchase them. This
business model is the opposite of the
traditional B2C model.

46. ADVANTAGES
 In this type of electronic commerce consumers get a choice of a wide
variety of commodities and services.
 Consumers also get the opportunity to specify the range of prices
they can afford or are willing to pay for a particular item, service, or
commodity.
 It reduces the bargaining time, increases the flexibility and creates
ease at the point of sale for both the merchant and the consumer.

49. Consumer-to-consumer online marketing online exchange of
goods and information between final consumer

50. EXAMPLES
• where an individual can list an item for
sale and other individuals can bid to
purchase it. Auction sites normally charge
commission to the sellers using them.
• such as Ebay
Online
Auctions
• allow individuals to sell products via their
sites.
• such as Craigslist and Gumtree. Major
online retailers like Amazon
Online
Classified
Advertising
Sites

51. • Papal set up directly for this reason.
• Broader market.
• Eliminates intermediary.
• Constantly changing, updating Always there so that consumers
can use it whenever they want.

52. • they have little control over the quality of the products being offered
• although they do try to prevent the sale of illegal goods, such as
pirate CDs or DVDs.
• No payment guarantee
• Hard to pay for using checks, ATM cards, etc. but in the future this is
likely to change.

56. EXAMPLES
Constantcontact.com
Constant Contact
provides hosted
email marketing
software to
businesses
Salesforce.com
Salesforce sells
online CRM
software; the leader
in its field, it is #1 in
Google search
results for CRM
software.
Box.Net
Box.Net is a cloud-
based file sharing
application.
Taleo.com
Taleo sells online HR
and recruiting
software solutions

57. lowering the cost for selling and
marketing.
shortens the selling cycle.
just in time delivery, the
company can have the track of
good as to which place it has
reached with the help of
electronic commerce.
buyer of industrial goods can
get the product at a cheap
deal, as there are many
competitors in an online auction.

58. In order to obtain cheaper
and faster delivery, it opened
hundreds of websites to
support the
automotive, chemical, pharm
aceutical, retail and other
industries. E-commerce is
not suitable for every
business.
B2B is a problem in this type
of business will lead to a
possible lack of credit. For
example, large electronics
market owners may
deliberately kill smaller
competitors transactions.
monopoly of a special
service providers and
enterprises are building for
ten of his own trading
platform products and
industries.
DISADVANTAGES

60. Companies conduct online marketing in any
of four ways:
SETTING UP
ONLINE
SOCIAL
NETWORK
CREATING A
WEB SITE
PLACING ADS
OR
PROMOTIONS
USING E-MAIL

61. Creating a web site
• Corporate website
A web site designed to build customer goodwill, collect customer
feedback and supplement other sales channels, rather than to sell the
company’s products directly.
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62. CREATING WEBSITE
• A website designed to build customer
good will , collect customer feedback
, and supplement other sales channels
rather then to sell the company’s
products directly
CORPORATE
(OR BRAND)
WEB SITE.
• A web site that engages consumer in
interaction that will move them closer
to a direct purchase or other
marketing outcomes
MARKETING
WEB SITE

63. DESIGNING EFFECTIVE WEB SITES
• Site’s layout and design
CONTEXT
• Text ,Picture ,sound and video that website contain
CONTENT
• The ways that the site enable use-to-user
communication.COMMUNITY
• The site’s ability to tailor it self to different users or
to allow the user to personalize the siteCUSTOMIZAION
• The ways the site enables site-to-user , user-to-site
or two-way communication.
COMMUNICATION
• The degree that site is linked to other site.CONNECTIONS
• The site’s capabilities to enable the
commercial transactions.
COMMERCE

64. • Designing web site
• A designing web site is aside that attracts the consumer on a first
view
• Many marketers create colorful, graphically sophisticated web site
that sounds and animation to capture and hold attention of the
customer
For example
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67. • Advertising that appears while consumers are surfing the
web, including display ads, search-related ads and online classified
• The Internet is much more flexible tool than print media. Aside from
static ads, you can create active ads with sounds, motions, etc. we
can also have links and create interactive advertising features.
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68. • The major forms of online advertising include display ads, search-
related ads, and online classifieds.
• Banner ad online advertising is one of the first advertising methods
used on the internet. Banner ads are also easy to create
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69. • Viral marketing
• It can be delivered by word of mouth or enhanced by the network
effects of the Internet and mobile networks.
• Viral marketing may take the form of video clips, interactive Flash
games, eBooks, brand able software, images, text messages, email
messages, or web pages
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70. Creating social networks
online social networks
• Online social communities blogs, social networking web sites, or even
virtual worlds where people socialize or exchange information and
opinions
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71. Using E-Mail
• E-mail is an important and growing online marketing tool.
• Many marketers are designing animated, interactive and personalized
messages full of streaming audio and video
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72. • Online marketing continues to offer both great promise and many
challenges for the future.
• Online marketing will become a successful model for some
companies internet firms such as Amazon.com,ebay and Google.
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73. DIRECT & ONLINE MARKETING
.

74. INVASION
OF PRIVACY
• Gathering information without prior permission of the customer/ owner

75. IRRITATION
• Some people avoid to be disturbed after hours

76. HARASSMENT
• Annoying customers through repeated visits/ calls

77. UNFAIRNESS/
DECEPTION
• Mislead customers through fraudulent methods

78. • Regulate Marketers
• Close Monitoring by Vigilance Teams