1. PRESS RELEASE
MozzaLab S.r.l.,
Sales & Marketing Division
For the USTradeNews
24 June 2011
Innovative solutions: MozzaLab’s new product, Boxarella
The original ‘made in Italy’ finally on the whole world’s dishes.
MozzaLab S.r.l. still confirms itself as one of the best Italian wholesale companies in the global
market of diary products. Yesterday we launched our new product ‘Boxarella’, particularly suitable
for international export: an innovative packaging guarantees our mozzarella’s freshness for many
more days than traditional ones, leaving unaltered the original Italian taste of the cheese.
Boxarella’s innovative force lies in the particular characteristics of its box’ material: each
mozzarella is stored in a high-insulating packaging built combining quicksilver – generally used in
thermic materials – and a completely new element, ®
Adbat, which our researchers have carefully
studied, tested and optimized during last years.
®
Adbat works through a system of permanent refrigeration – its particles release small quantities of
cold gas when quicksilver is heated – permitting a very efficient retardation of the heat flux
exchanged between the inside and the outside of the box.
For further information, or queries about how to order Boxarella, visit our website
www.mozzalab.com/boxarella
or contact our Sales & Marketing office manager in Rome +39 06 7302 5620 (phone), +39 06 7302
5553 (fax)
Date: 27 June 2011
Title: Innovative solutions: MozzaLab’s new product, Boxarella
Addressed to: The USTradeNews
Author: Sara Marabiso