The Deschutes Economic Alliance is a grassroots effort organized by a diverse group of local, private-sector business and community leaders who seek an objective, coherent vision for the economic future of Deschutes County—a vision which builds on our regional strengths, but provides greater economic stability for sustainable growth.

1. Delore
Zimmerman,
Ph.D.
A
Community
Conversa7on
Oxford
Hotel,
Bend
OR

2. Looking
Ahead
• More
of
the
same?
• Transi7on
and
transforma7on?
• Disrup7ve
change?

3. • WORK
flows
to
places
where
the
technology,
infrastructure
and
talent
is
located
• TRADE
flows
between
places
that
are
equipped
for
&
connected
to
regional
and
global
enterprise
networks
• FINANCIAL
&
HUMAN
CAPITAL
flows
to
where
it’s
wanted
and
stays
where
it’s
treated
well
• INNOVATION
makes
the
world
go
around
and
is
7ed
to
higher
standards
of
living

4. Consequences of Flows !
in the Global Network Economy
 Work is project-driven by networks of capable people"
 Fewer, smarter firms drive regional economies"
 Robust sectors of cities and regions become integrated
globally"
 Communities & regions can become disconnected from
their traditional trade centers & the global economy "
 Networks are possibility factories enabling many types
of economic activity to occur anywhere"

5. ConstrucNon
and
extracNon
occupaNons
Military
OccupaNons
ProducNon
occupaNons
• Innova7on,
entrepreneurship,
fnetworks
and
infrastructure
Farming,
fishing,
and
orestry
occupaNons
2010
Jobs
Deschutes
TransportaNon
and
material
moving
occupaNons
2008
Jobs
County
Architecture
and
engineering
occupaNons
Declining
InstallaNon,
maintenance,
and
repair
OccupaNons
occupaNons
Net
Loss
of
Management
occupaNons
1,743
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000

6. Building
and
grounds
cleaning
and
maintenance
occupaNons
Sales
and
related
occupaNons
Office
and
administraNve
support
occupaNons
Personal
care
and
service
occupaNons
Business
and
financial
operaNons
occupaNons
Life,
physical,
and
social
science
occupaNons
Legal
occupaNons
• Innova7on,
entrepreneurship,
networks
and
infrastructure
Arts,
design,
entertainment,
sports,
and
media
occupaNons
2010
Jobs
Computer
and
mathemaNcal
science
occupaNons
2008
Jobs
Deschutes
Healthcare
pracNNoners
and
technical
occupaNons
County
ProtecNve
service
occupaNons
Growing
Healthcare
support
occupaNons
OccupaNons
Food
preparaNon
and
serving
related
occupaNons
Community
and
social
services
Net
Gain
of
occupaNons
EducaNon,
training,
and
library
2,020
occupaNons
0
4,000
8,000
12,000
16,000

7. Economy! Social!
Environment!

9.  A
community
like
an
individual
has
a
work
to
do
 Communi7es
don’t
act,
the
parts
do
–
so
–
empower
the
parts
 Performance
is
facilitated
by
seizing
momentum
and
aligning
ac7ons
with
trends
that
work
in
your
favor
 Success
is
accelerated
by
the
power
of
your
connec7ons
–
local
and,
increasingly,
elsewhere.
 A
compelling
story
commits
people
to
the
possibili7es

10. TODAY
Building
a
High
Performance
County
• Our
approach
• Ini7al
findings
and
impressions
• A
few
words
about
strategy
and
implementa7on
• Your
ideas

11. High-Performance Communities!
• Places where the private, public and civic
sectors are enabled to be fast, flexible,
focused, customized, connected, networked
and global"

12. High
Performance
CommuniNes
NETWORKS

13. 1. Is connected via telecom & transport & transit!
2. Nourishes entrepreneurs!
3. Grows from within focusing on higher-skill,
higher-value opportunities!
4. Focuses on industry sectors that build on local
competitive advantages!
5. Networks with outside business and government !
6. Has a global outlook!
7. Mobilizes local leadership & collaborates
regionally!

14. 5
Factor
Model:
Quality,
Connected
Regional
Places
Development
Civic
InnovaNon
Branding
Entrepreneur
Stories
Collabora7on
Networks
Brainpower
Ed
Morrison
21st
Century
Talent
Open
InnovaNon
&
Strategic
Doing

15. Invest in
Infrastructure
1. Broadband telecom
infrastructure!
2. Specialized facilities!
3. Transportation
facilitating mobility of people
and products!
4. Water and energy!

16. INFRASTRUCTURE
&
INFRASYSTEMS
Higher
Order
Infrastructure
Builds
Higher
Value
OpportuniNes
and
Jobs
Essential
Public Works Interoperability Community Transactional Innovation
Facilities
Roads Connectivity -> Hospitals & Export Specialized
telecommunications clinics processing Facilities ->
Water zones & R&D labs, tech
Mobility -> Schools & facilities parks, skills training
transit, transport, centers, computing
shipping libraries
Waste Logistics Advanced
treatment Fire & public centers
Distribution -> infratech and
water and energy safety stations services for
connectivity,
energy,
environment
Infrastructure
••••••••••••••••••••••••••••••••••••••••••••••••
Infrasystems

17. Build
and
culNvate
the
skills
and
energies
of
people,
both
as
entrepreneurs
and
workers.
The
growth
of
a
region
now
depends
on
the
decisions
of
individual
entrepreneurs,
investors,
crea7ve
workers
to
locate
there.
To
them
the
world
is
a
vast
smorgasbord
in
which
various
locales
compete
for
their
affec7ons
and
a[en7on.
Quality of life and lifestyle factors can attract new people to an area -
but opportunity is the prime ingredient.
Joel Kotkin

18. Entrepreneur" Community"
Business "
Interests & Relationships" Business"
Opportunities & Access"
Geographical Preferences
"
Quality of
"
Life"
Quality of Life"
Preferences" Resources"
& Infrastructure"
Entrepreneurial"
Capabilities & Resources"

19. LocaNonal
Factors
for
Lone
Eagles
&
High
Fliers

20. Entrepreneurship Ideas
Creativity Product
Vision Service
Commitment Technology
Motivation Process
ENTERPRISE OPPORTUNITY
Window is Open - Time is Right
Market Entry is Feasible - Management is Able
Venture can Achieve Competitive Advantage
Economics are Rewarding & Forgiving
Know-How Capital
Management Seed
Marketing Venture
Technical Equity
Operational Debt

21. Networks &
Clusters
Reinvention of:!
 business models !
 skills!
 workflow!
 planning!
 procurement!

22. !In a network economy
competitiveness and prosperity are
increasingly determined by the
power of your connections.!
“Networks
are
possibility
factories.”
Kevin
Kelly,
WIRED

23. FLOWS
People
Information
Trade Rural:
Metro
Technology Remote &
Economies Capital Urbanized
Person to Person• Firm to Firm • Network to Network • Community to Community
• The Dynamics of Rural-Urban Linkages •

24. Innova8on
Makes
the
World
Go
Round
Fresh
thinking
creates
value
• New
products,
business
processes
and
organic
changes
create
wealth
or
social
welfare
GlobalizaNon
+
informaNon
technology
• Enable
diffusion
of
compeNNveness,
producNvity,
growth
and
rising
standards
of
living
like
never
before
The
Economist
-­‐
October
13,
2007

25. A
SHORT
HISTORY
OF
TECHNOLOGY:
RED
RIVER
VALLEY
CORRIDOR
Biofuels, chemical feedstocks"
Food processing"
Crop
&
Health and nutrition"
Biosciences
Vaccines"
Livestock
Science
Digital imaging"
Business solutions"
Sohware
&
High-throughput robotics"
Crop
Agri-­‐business
Info
Systems
Multi-scale modeling"
Farming
&
Management
&
Finance
Nanotechnology"
Animal
Advanced
Polymers & coatings"
Husbandry
CoaNngs
&
Surfaces
Wireless technology"
Machinery
Micro-fabrication"
&
Equipment
Aircraft – manned/unmanned"
Airborne remote sensing"
Electronics
Atmospheric sciences"
Hydrogen"
Coal
&
CleanTech
&
Wind power"
Oil
Sustainable
Oil"
Energy
Environmental sciences!
1870’s
1950’s
2000+

26. Focus on industry clusters that !
build on local competitive advantages!
What our community makes and does"
Current! Current!
Skills Mix" Industry Mix"
Emerging! Emerging!
Know-How" Technology"
Future Forms! Future Forms!
Of Work" Of Enterprise"
What our community could make & do"

27. InnovaNon-­‐Driven
Economic
Development
 An
intellectual
infrastructure,
i.e.
universi7es
and
public
or
private
research
laboratories
that
generate
new
knowledge
and
discoveries;
Busi
 Mechanisms
for
transferring
knowledge
from
ness
one
individual
to
another
or
from
one
company
to
another;
Educa
 Physical
infrastructure
that
includes
high
N on
quality
telecommunica7ons
systems
and
affordable
high
speed
Internet
connec7ons;
 Highly
skilled
technical
workforce;
and
 Sources
of
risk
capital.

28. High Value Opportunities are at the !
Crossroads of Industries today!
Information!
For
Example
Technology!
Electronics!
Precision
Agriculture!
• Instrumentation!
Agriculture!
• Data Services! Machinery! Production!
& Equipment!
• Application Services!

29. Proven Strategies for Urbanizing Rural
Economies!
 Establish market connections in large metro
markets!
 Build on linkages to traditional rural
industries!
 Repurpose assets and resources, e.g. agro-
energy!
 Create collaborative networks of firms,
colleges, universities & government!
 Support outward-oriented, tech-savvy firms!
 Serve regional markets in food and energy!

30. Yahoo!
Picks Wenatchee, Washington
for New Facility Confluence Technology Center!
Wenatchee, WA!
We chose North Central Washington for this
important facility because of the great
quality of life here, the immediate
availability of suitable space, the
'can-do' spirit of community leaders, the
cost and reliability of electricity, and
the access to a world-class fiber optic
network. They've taken all the right steps
to create a terrific environment for us.

31. Emulate
The
Success
Become
a
of
Others
possibility
factory!
“
The
future
is
“If
you
want
to
have
good
already
here.
It’s
just
not
equally
ideas
you
must
have
many
distributed
yet.”
ideas.”
Linus
Pauling
William
Gibson
Quantum chemist & biochemist"
author,
coined
term
" "Nobel Prize Winner (2 times)"
cyberspace

32.  Aligning
policies,
“I’ll
believe
it
when
pracNces
and
acNons
by
I
see
it.
the
private,
public
and
I’ll
see
it
when
I
civic
sectors
that
are
believe
it.”
consistent
with
and
forNfy
the
strategy.
A
story
backed
up
by
ac0ons

33. High Performance Communities !
Mobilize leadership coalitions on multiple fronts!

34. Be
Persistently
OpportunisNc
Not
houses
finely
roofed
Nor
the
stones
of
walls
well
built
Nor
canals
nor
dockyards
make
the
city
But
men
able
to
use
their
opportunity
Alcaeus 600 BC Greece"

35. Work
together
to
create
opportuniNes
“A
community
like
an
individual
has
a
work
to
do.”
inscription in the Nebraska capitol"

36. Resolve
Resourcefulness
RelaNonships
Terroir

37. Keys
to
a
Successful
Strategy
 Innovate
with
foresight
 Align
with
trends/driving
forces
that
work
in
your
favor
 Seize
momentum
to
build
on
what
is
already
working
 Focus
but
not
so
much
to
sacrifice
resiliency
 Leverage
and
deploy
resources
effec7vely
(internal
and
external)
 Create
opportuni7es
for
working
together
with
others
(internal
and
external)
 Tell
a
compelling
story
that
commits
people
(inside
and
outside
the
organiza7on)
to
the
possibili7es

39. Most
Compe77ve
Jobs
due
to
the
compe77ve
effect
of
the
county
economy
are
calculated
by
factoring
Industries
out
the
growth
rate
of
the
overall
na7onal
economy
and
the
na7onal
growth
rate
of
2008-­‐2010
that
par7cular
industry.

40. Most
Compe77ve
Jobs
due
to
the
compe77ve
effect
of
the
county
economy
are
calculated
by
factoring
Clusters
out
the
growth
rate
of
the
overall
na7onal
economy
and
the
na7onal
growth
rate
of
2008-­‐2010
that
par7cular
industry.

41.  Use
exis7ng
organiza7onal
capacity
wherever
possible
and
forge
coali7ons
around
common
purposes.
 Success
is
dependent
on
the
cumula7ve
outcomes
of
small
efforts
on
many
fronts.
 You
should
seize
opportuni7es
based
on
a
game
changing
idea
or
ini7a7ve
that
could
transform
the
community.

42.  What
do
we
have
to
build
on?
 What
are
our
compe77ve
advantages?
 What
are
the
key
ac7on
steps
–
now
and
in
the
future?

43.  Credit
crunch
is
limi7ng
startups
and
expansions
 Entrepreneur
support
system
is
not
widely
understood
or
readily
accessible
 The
tourism
industry
could
be
improved
if
operators/entrepreneurs
would
have
access
to
exper7se
and
trainng

Technology
entrepreneurs
have
access
to
a
variety
of
support
services
 Many
entrepreneurs
started
doing
business
here
aler
recrea7ng
here

44.  TechSpace
Bend
-­‐>
co-­‐working
center
 Central
Oregon
Business
Consor7um
–
coordinated
effort
of
five
business
orgs
 Venture
Catalyst
–
focus
on
scaleable
ventures
 Price
of
land
remains
a
barrier
 Regulatory
environment
is
not
business
friendly
–
so
let’s
focus
on
the
30%
that
we
can
directly
impact

45.  County
has
reinvented
itself
before
–
• ag
–
potatoes
• wood
products
• housing
 History
of
prominent
innovators
 The
area
a[racts
innovators
 No
innova7on
epicenter
where
research
is
commercialized

46.  Networking
is
extensive
within
groups
but
not
much
inter-­‐group
networking
 TechAlliance
 Networking
events
-­‐
PubTalk,
Bend
Venture
Conference,
other
informal
F2F
events

47.  Water
system
is
at
capacity
in
Bend
 Hwy
97
corridor
issues
related
to
access
 Shortage
of
land
that
can
be
developed
in
some
parts
of
the
county
 Airport
provides
good
connec7ons
to
major
hubs
–
loss
of
LA
flight
is
not
good
 Broadband
infrastructure
is
very
good

48.  Greater
access
to
post
secondary
educa7on
and
training
widely
desired
 OSU-­‐Cascades
pairs
with
Cornell
for
hospitality
courses
 Central
Oregon
Community
College
expanding
 What
addi7onal
avenues
are
available
to
the
region
to
put
in
place
addi7onal
post
secondary
opportuni7es??

49.  We’ve
got
a
lot
of
poten7al
if
we
all
work
together
 Coordina7on
could
be
improved
 Our
shared
vision
could
be
clearer
The
cavalry
is
coming
and
it
is
us.
Dennis
Donohue,
Mayor
City
of
Salinas
California