
Organización/Lugar de trabajo
2Rodríguez ConsultoresUbicación
Naucalpan de Juárez Area, Mexico MexicoOcupación
Consulting Director at 2Rodriguez ConsultoresSector
Advertising / Marketing / PR
Sitio web
www.2Rodriguez.comAcerca de
Executive with 25 years of experience in the areas of new businesses development, trademarketing, solutions and software commercialization for the retail industry as well as pharma, manufacturing, logistics, banking, technology, communications and transportation industries. • Development of markets in Latin America, in the category management, merchandising, ECR (Efficient Consumer Response), CRM (Customer Relationship Management), Shopper Intelligence and Business Intelligence areas, as well as, launching of new products/services and market segmentation strategies. • Design reengineering and continual improvement programs with controls and performance metrics. • Integrate teams, collabo...