This document discusses the need for radical transparency and open data sharing regarding the environmental impacts of our material abundance and consumer choices. It argues that increased transparency through forced disclosure laws and active consumers can help reduce information asymmetry. This would allow consumers to make more informed, virtuous decisions and help generate a more ecologically transparent marketplace. The document also discusses how social networks and distributed computing could help achieve these goals of building information symmetry.

1. Ecological Intelligence in
Communica0on
KarmaKonsum GreenCamp 2009
#kk2009
@dromescu
Frankfurt 20.06.2009

2. We are living in a world of material abundance.
How much cost us?

3. This is the impact reality for our material
abundance...

4. Our material abundance impacts on:
• Geosphere : soil, water, climate
• Biosphere : our bodies, other species, plant
life
• Sociosphere: human concerns condiLon for
workers, childs

5. Lost in the Tunell of choice...
InformaLon Asymmetry

6. Radical Transparency
• Use data to make more virtuos decisions
• Ecologically transparent marketplace
• Full disclosure

7. Roman Empire and the radical transparency on
olive oil

8. InformaLon Asymmetry in Energy Market
Energy
Behavior? conservaLon
Diesel? arLcles? IsolaLon?
Gasolin? Devices?
HeaLng/
Hybrid? warm
water?
Gas? ULlity?
Air
Electro?
Finance & condiLon?
IncenLves?
Insurance?

9. Use case: City of Boston

10. GeneraLon of transparency
• First: Forced disclosure with right‐to‐know
laws
• Second: Rules that forced corporate to
disclose hard‐to‐detect risks or benefits ( CO2,
nutrients or allergens in foods...)
• Third : Bo[om‐up transparency driven by
vigilant and acLve consumers

11. Reduce the LCA complexity for a product to a
quality symplicity
• Needs for bio‐, geo‐ and sociometrics
• Needs for LCA free data from corporates
• ComputaLonal power we have enough
• Open a real conversaLon between consumer
and producer

12. The power of Distributed Social Networks
FOAF = Ad Infinitum

13. BUZZ with Microblogging & Nano‐conversaLons

14. #IranElecLon

16. Social
Technographics

17. Build InformaLon Symmetry

18. 90% on impacts come from manufacture,
transport and disposal not from use

19. Requirements for Radical Transparency
• AuthoritaLve Knowledge
• ImparLality and Trust
• Open the walled garden of data

22. The choice of Ecolabels

23. It‘s all about the bag, what is a sustainable product?

24. • Dan Romescu
@dromescu
Dan.Romescu@wacox.de