The intersection of the sustainable economy, retail sector and service design | An introduction to a M.F.A. Service Design Thesis topic *This was a live presentation and as such the slides were only support content*

1. Community Buying Power
Sustainable Economy + Retail Sector + Service Design
Diane Seaver | MFA Service Design | Grad.Salon | February, 27th, 2014

2. Greenwashing

5. Socioeconomics of the
Sustainability Economy in a
Post-Industrial Society
“Even those concerned about only business...recognize that the viability of business itself
depends on the resources of healthy ecosystems...and on the stability of just societies.”
Harvard Business Review October 2011

6. Diminishing Returns | Marginal Extraction Cost | Energy Return on Energy Invested

7. Sustainable Economy
Triple Bottom Line
Global Progress Index
Corporate Social Responsibility

8. Sustainable Economy
Social Entrepreneurs
Triple Bottom Line Impact Investing
Global Progress Index B-Corps
Corporate Social Responsibility

9. Sustainable Economy
Social Entrepreneurs
Triple Bottom Line Impact Investing
Global Progress Index B-Corps
Corporate Social Responsibility

10. Sell More Stuff

12. Wall Street Rebounds As Retail
Sales Point To Healthy Economy
“Retail sales numbers for December sort of calmed everyone down...Numbers indicate the
economy is most likely moving forward at a nice pace despite an errant jobs number...”
Rueter, January 14, 2014

13. E-commerce vs Brick & Mortar
Experience Economy
Great Recession
Retail Sector

14. Evil Big Box
Made in the US
Cost vs. Quality
Retail Sector
E-commerce vs Brick & Mortar
Great Recession
Experience Economy

15. Evil Big Box
Made in the US
Cost vs. Quality
Retail Sector
http://www.youtube.com/watch?v=cpkRvc-sOKk
E-commerce vs Brick & Mortar
Great Recession
Experience Economy

16. Pay to Play

19. How Can Retail-Related
Services Support & Transform
the Sustainable Economy?

22. How Can Retail-Related
Services Support & Transform
the Sustainable Economy
the consumer mindset and values in

23. Purchase Cycle
BUY STUFF
I want something
duringafter

24. Purchase Cycle
BUY STUFF
I want something
duringafter
Informed
decisions
Alternative green
options
Systemic
impact

25. How Can Retail-Related
Services Support & Transform
the Sustainable Economy
to leapfrog barriers for more immediate diffusion?
the consumer mindset and values in

28. How Can Retail-Related
Services Support & Transform
the Sustainable Economy
the consumer mindset and values in
to leapfrog barriers for more immediate diffusion
utilizing the concepts of community building when
designing physical environments?

29. New Urbanism Co-spaces
Adaptive Reuse Waste Equals Food
Built Environment

30. New Urbanism Co-spaces
Adaptive Reuse Waste Equals Food
Built Environment

31. Sense-Making

32. Umbrella Entity
Contribution
Players
External
Partners
Activities
Umbrella Entity
Responsibilities
Partnership
Assets
Physicality
of Hub
Umbrella
Entity
MODELING SUSTAINABLE OPERATIONS
Work
Force
Conference
Space/Office
Flexible
Application
Underserved
Community
Repurposed
Property
Event Space
Transition
Support
Knowledge
Sharing
Collective
Buyer
Documenting
Proof of ConceptMarketing
Hub
Manager
Connections
Skills
Support
Extend
Offerings
Physical
Resources
Intellectual
Resources
Start-ups &
Entrepreneurs
Other
Hubs
Hub
Graduates
Municipal
Small Scale
Like-Minded
Suppliers
Corporate
Localized
Craft &
Makers
Small Scale
Production
Long-term
Savannah
Transplants
Short-term
Growing &
Established
Green Jobs
Educational
Activities for
Community
Community
EventsShared
Resources
Entities
Giving Back
to Hub
Educational
Activities
Accelerate
Savannah
Tech
Traditional &
Vocational
Artistic &
Creatives
Savannah
Natives
Physical
Community
Resource
Role Model
for Entities
STAKEHOLDERS COMMUNITY
LOCATION
CHARACTERISTICS
INTELLECTUAL
FRAMEWORK FOR BUILDING A SUSTAINABLE HUB
PHYSICAL
COLLECTION OF INTELLECTUAL AND PHYSICAL RESOURCES
Lead/Learn
By Example
A hub graduate is a business that
used to be in the hub and has left
but is still connected with hub.
Transition
Support
Knowledge
Sharing
Hub
Manager
Connections
Accelerate
Savannah
Entity
Offerings to
Community
Other collaborative effors that are
either physical connections or
intellectual connections.
Creative Coast - SLAAM - Thinc - SOFO
Be an example of sustainable
connections to Savannah
National, Global.
Eco-Friendly + Sustainable driven.
Paper products Cleaning products
Utility Co/Supplier
Other established businesses
with mutual needs and supply
chains.
JCB - IKEA - DIRTT - GULFSTREAM
Interns - Workstudy -
Mentoring
Walk the talk.
Andrea’s grant writing
ability
Collectively, hub +
stakeholder meet a demand.
STEP-UP + ACC SAV=
Green workforce
DevelopmentLike former members of Charleston
Digital Corridor
SEDA - STEP UP
Be an Evergreen Cooperative
for others
Waste management.
What Accelerate
does for outreach
What one has the
other needs.
Help people moving into
and out of hub.
What Charleston
Digital Corridor
Dedicated on-site staff
member of hub. Point of
contact for entities.
Begin with partner support
Later fed by internships
Board members do
a monthly workshop
If Accelerate can’t provide
what’s needed, they will
direct them to who can.
“We don’t know about solar
but we can connect you
to One World Sustainable”
Satellite
10 Block radius neighborhood
Open and reservable to
hub entities and
community
Physical offerings for the
surrounding community
to use.
Communal tool shed
on premise
In return for use of space
and support, entities must
give back to the hub
Come from partner
Later fed by internships
Flexibility in the physical
location to accommodate
multiple users over time.
Events - Workshops -
From workspace to
event space
Located in the same area
of the people they are
trying to empower.
28% Poverty
Flexible
Application
Underserved
Community
Repurposed
Property
LOCATION
CHARACTERISTICS
Workshops
Technology how to
Repurpose existing
buildings
Vacant building
City of Savannah Empty
Spaces
How could you be more
sustainable?
How do you build a
resume?
Hosting events for the
community and space
available for the
communities.
Greek Fest
Voter registration day
CSR report
Keeping Track of
success as well as
Eco-metrics to
promote externally.
Bulk buying power
for regular use of
collective resources.
Utilities - paper
products - grounds
maintenance
Copier
Equipment or
Tool use
Office Location
that ties
Accelerate
to the space.
STAKEHOLDERS COMMUNITY

33. In-depth Case Study
Stakeholder Involvement
Opportunity Space
Concept Development
Next Steps

34. To Be Continued
Questions + Comments + Feedback