This presentation was built solely for Jim Lewi and the AspenLive Conference by Dave Rubin. Dave Rubin on: LinkedIn: www.linkedin.com/in/rubindave/ Online Portfolio: http://drubin.jimdo.com/ Slideshare: http://www.slideshare.net/drubin14

1. A Long Standing
Success Story
Looking at the
Brand

2. Approaching It’s 20th Year (2015)
How Can This Successful Brand...
Increase:

3. This Document Takes a Closer Look By
Focusing on the Following:
• Developing Custom Ideas to Maximize Interaction
• Leveraging the Engaged Community

4. External Internal
Comprised of Both External and Internal Efforts

5. Internal
• Simple way to keep updated, shared information accessible to all attendees
• i.e. Contact Information, Images, Stories, Professional Updates
• Provides an opportunity to reach out (touch point) to AspenLive community
periodically
• Helps AspenLive manage and utilize attendees/data (past and present)
• Need an overall strategy to layout and plan for storage and management of this
highly valuable content
• Video, Audio, Photos, Transcripts, Power Point Presentations, etc.
• Where does this live? Where is it stored? How is it gathered?
• Google Docs?
• Monthly/Bi-Monthly eBlast w/ relevant content feature(s)
Creating and Utilizing Google Docs
Strategy for Content Captured During Conference
Consistent Internal Communications Outreach Plan

6. • Update website with:
• Past/Current Attendees
• Past/Current Speakers and Workshops
• Pics, Bios, Social Media/Professional Links
• Are there any plans for 2015? Now may be the time to start planning
• Mini Documentary?
• Sponsorship based around the Anniversary (see documentary)
• “The AspenLive Confession Booth (video) Sponsored by...”
• Media Outreach
• Does the 20th anniversary warrant a solid effort to create an outreach
strategy to help publicize and promote AspenLive’s 20th year?
Website Enhancements
20th Anniversary (2015)

7. MIX
• Re-Activate LinkedIn – Using LinkedIn as a “professional resource”
• Utilizing multiple social channels, cross-posting, promoting, etc.
• Creating relevant, unique AspenLive content:
• More than just promotional messages
• Guest blogs/posts (email, social, web, etc.)
• Co-Opting content (Jambase, Billboard, etc.)
• Discount codes for current attendees to share
• Discount codes for “Repeat Offenders”
Building a Consistent Social Media Strategy + Plan
Growing Attendance (Sales)

8. MIX (cont’d.)
• ACL
• Coachella
• Other Attendee Events (i.e. events that attendees run, sponsor, etc.)
• Big shows around the country (McCartney in SF, etc.)
• New Sponsorship Opportunities
• Blog posts, emails, off-season events
• Increase value and breadth of sponsorships by adding special features
• “Repeat Offender” Awards
• “MVP of the Week” Award, etc.
Meetups Around “Other” Events (more than just Billboard, etc.)
Added Revenue Opportunities

9. Contact
DaveRubin
viaemail:
drubin14@gmail.com
A
DaveRubin
Presentation