Making communications land - Are they received and understood as intended? we...
Kids and Adults Together
1. The role of parents in preventing alcohol misuse: an Evaluation of the Kids Adults Together Programme (KAT) Dr Jeremy Segrott Heather Rothwell
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12. Initial impact: communication HR: Carys, have you talked about [the fun evening] with your parents, or… Carys: A little bit. HR: Yeah, that’s since we last had the discussion group here, is it? Carys: Yeah. HR: And what sort of things did you talk about? Carys: I told them they shouldn’t drink as much and they stopped it now. HR: Oh right. Gosh! You’re very influential in your family are you? Fiona: I talked to my grandpa about it too, coz he goes down the pub every Monday and Friday to have a pint of beer, but I told him about it and now he’s cutting down on alcohol. (Focus Group 1, Feb 09)
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16. Initial impact: awareness Girl 1: I thought it was just like a drink you can have but you can’t have…but now I know a lot more about it. And you learn a lot more about what happens to you when you drink it Girl 2: You know some of it but you definitely know more what can happen to you and how it works, how alcohol is Girl 1: I now understand what it can do to you if you have too much. Girl 2: Yeah HR: And had you not thought about that much before the KAT programme? Together: No, not really (Focus Group 4, March 09)
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