With increasing content volumes and decreasing attention spans of social media users, content curation has become more important now than ever before. This is a guide to content curation strategy and implementation, the types of content to curate for your social media pages and how to measure its effect on your social media marketing strategy. To download the complete guide, visit https://drumup.io/resources

2. In today’s competitive content scenario, content curation isn’t just a neat option. It is an
important part of engaging your audience on the social media front while also reaping
other important benefits.
But randomly curating content and following a strategy for it are completely different
things, yielding results that are worlds apart. A Google search on “curate content” will
result in varying advice on curating content for different purposes.
If you haven’t benefited from curation yet and are not sure how to begin - don’t worry -
because that is exactly why two companies passionate about content and social media,
DrumUp and Pole Position Marketing, have come together to create this step-by-step
guide that can help you get started.
The Ultimate Guide to
Content Curation
Sign up for free today drumup.io Contact us today polepositionmarketing.com

3. Social Media Today
and the Case for Content Curation
Note: If you are already familiar with the basics of content curation, you could skip to the
'Curate Engaging Content' section.
We don’t have to tell you how ingrained social media is in our society. Chances are, you
found this ebook through social media. It’s how we keep in touch. It’s what we do when
we are waiting in line or at the doctor. It’s our entertainment. It’s how we get news and
information.
In order for brands to succeed in this environment, social media must also be ingrained in
everything they do, from marketing to customer service. But it’s not as easy setting up
profiles on the most popular social networks and shouting “Buy From Me.”
Social media success depends on the development of a clear strategy. This ebook will
explain why content curation needs to be a part of that strategy and how to effectively
apply it to your social media marketing mix.
1
Sign up for free today drumup.io Contact us today polepositionmarketing.com

4. The Current Social Media Scenari
The growth of social media has really been quite impressive.
With statistics like that, you can see why it’s so important for brands to have a strong
social media presence. But those statistics also reveal another truth: The social media
landscape is CROWDED. Consider, for example, the fact that there are 500 million tweets
sent on Twitter each day. That means 6,000 tweets are going out per second!
So as it becomes increasingly important for brands to engage with their audiences on
social media, it will also become increasingly difficult for those brands to stand out. In
order to do so, they must post consistently with content that is of extreme value.
The value is key because, in addition to the glut of constant posts, social networks are
also making it more difficult for companies to get organic reach. They are constantly
tweaking algorithms in an attempt to deliver more of what they believe their audience
wants…and to drive businesses to their advertising platforms.
In the past decade, the use of social networking sites has
increased 10-fold, with 65% of adults participating in them.
For the 18-29 year-old-age group, that percentage jumps to
90%.
Source: PewResearchCentre
2
Sign up for free today drumup.io Contact us today polepositionmarketing.com