Move to a personalised digital experience with Drupal in just 5 steps.
32% of all customers walk away from a brand they love after one bad experience. Digital experiences are essential for every business or organization. Making your digital platforms more personal and relevant will result in more leads, more happy and loyal clients and it contributes to a higher revenue. In this webinar you will learn:
- the importance of digital experiences
- what a DXP is and how this differs from a CMS
- 5 steps to turn Drupal into a DXP
Dominique De Cooman
2. Hi, I’m Dominique.
CEO & Founder Dropsolid
DROPSOLID - THE DIGITAL EXPERIENCE COMPANY
✔ Software engineer
✔ Drupal Open Source community (+13j)
✔ Startup/Scale up community (SaaS/PaaS)
Interests : Technology - Digital Experience - Strategy
3. What this webinar is about
3
• Drupal as a CMS is not enough anymore
• Get to know your customers
• Move from CMS to DXP if you want to stay
relevant and deliver ROX
10. The Difference between CMS and DXP
10
• The focus is on the experience
• Personalisation, omnichannel, analytics,
user experience, are key concepts:
“Know the Customer is key”
• Decrease marginal costs and increase
scalability with cloud, AI en integrations.
27. IMPROVED CUSTOMER EXPERIENCE BY SMART
EMBEDDING OF MACHINE LEARNING
Accuracy search-results improved from 55% to 91% after 2 weeks effort
Drastically lowered support calls
Embedding of Machine learning where
best practices reached their limits
29. 3 clicks to reach the right product info for any visitor from any channel
4-dimensionale content distribution, made simple!
multi market (worldwide)
multi screen (pc, phone/tablet and in-store display)
multi language (30+)
multi verticals (Pro & DIY)
OPTIMAL EXPERIENCE FOR CREATION &
CONSUMPTION OF CONTENT
30. SEAMLESS INTEGRATION OF OFFLINE AND
ONLINE CUSTOMER EXPERIENCE
Bilingual E-commerce platform with ERP integration
Customer journey with professional advice, personalisation and
realtime in-store meeting management
+300% in-store meetings
32. If you focus on the experience you’ll get ROX
32
✓ More time on site, pageviews, conversions
✓ Higher customer lifetime value
✓ Lower acquisition costs
✓ Decreasing marginal costs
✓ A competitive advantage
✓ Know your customers
34. Implications for agencies? If you move to DXP.
34
Select a complete partner
✓ Strategy
✓ UX/Design
✓ More Integration work
✓ Optimisations
Look for a strategic partner
✓ Who can help to get the competitive advantage
✓ Who can deliver ROX
36. Working together to deliver ROX
36
✓ Developers and marketers will work closer together
✓ Developers will have focus on building an experience
✓ Marketers & content managers will have more
control and options to build experience combining
user data and content
38. Contributions enabling the community to move to DXP
38
✓ Rocketship > make Drupal easy to install for DXP
✓ Apache Unomi > give Drupal enterprise personalisation capabilities
✓ Mautic paragraph > Out of the box Mautic integration
✓ Coming up: Make Drupal Smart with ML
✓ Talk to Nick Veenhof > https://www.drupal.org/u/nick_vh
40. Step 1: deploy touchpoints and content
40
• Get Drupal up and running as a CMS
• Engage with the customer over multiple touchpoints
• Define known customer segments
• Write relevant content to engage these customers
across the customer journey
41. Step 2: capture data using CDP
41
• Connect Drupal with Unomi
• Capture data from different sources
• Collect data from other sources to build rich profiles
42. Step 3: capture Data & build segments
42
• Build high value user segments
on the data in Unomi
• Manually configure customer
segments
• Discover segments them using
machine learning algorithms
43. Step 4: use Data to power the experience
43
• Drupal
✓ Configure journeys based on the
unomi segments
✓ Build content based on the
segments
• Mautic
✓ Deploy campaigns based on
valuable user segments
44. Step 5: analyse the results and improve the experience
44
• Connect you CDP with analytics
✓ Google analytics
✓ Google Data studio
• Analyse performing segments
• Define new segments
• Adjust existing segments
• Write new content based on
insights
• Increase your ROX
46. FROM CMS TO DIGITAL
EXPERIENCE IN ALL
FREEDOM
7+ YEARS ACTIVE
70+ EMPLOYEES
OFFICES IN GHENT
& HASSELT
www.dropsolid.com
Local market - services
Strategy
Design/UX
Drupal implementation
Optimisation
International market - product
Devops & hosting for Drupal
DXP
+Partners
DRUPAL IN OUR
CORE
48. Conclusion
48
• Drupal as a CMS is not enough anymore
• Get to know your customers
• Move from CMS to DXP if you want to stay
relevant and deliver ROX