In this DOYO Live Marketing breakout session that was presented at DOYO Live 2016 by Tony DeAscentis, CEO, Ving, LLC. You will get an look at how you can increase the effectiveness your sales and marketing efforts with the use of a inbound marketing strategy. Leveraging both HubSpot's marketing automation and content management system along with Tony's Ving product. A very effective way to improve communication both internally and externally.

1. Dramatically increase marketing and sales team effectiveness by creating
data driven insights that drive business growth.
Presentation By: Tony DeAscentis, CEO, Ving, llc
vingapp.com | @vingapp
August 4, 2016

2. Dramatically increase marketing and sales team
effectiveness by creating data driven insights that drive
business growth.
vingapp.com | @vingapp

3. Objective:
Share insights into how new tech tools generate qualified leads
and grow sales.
Agenda:
● Business Drivers
● inBound Lead Generating Tech Tools
● Q & A
vingapp.com

4. What do salespeople want?
vingapp.com

5. What do salespeople want?
How can you get the job done?
inBound Lead Generation
Marketing / Sales Approach
vingapp.com

6. Business Drivers
● Competitive Landscape - Catch up or pass them up?
● Savvy Salespeople expect it. You’ll never hire (Keep)
the best without it.
● Everything is happening at the speed of light -
Burning your cash?
vingapp.com

7. There is no silver bullet! vingapp.com

8. inBound Lead Generation - A balancing Act
1. Blogging
2. Social Media
3. SEO
4. Conversion Paths
5. Transactional eMail
6. Marketing Automation
vingapp.com

9. inBound Lead Generation - The Facts
Blogging
● 92% of companies who blogged multiple times a day acquired a customer through
their blog
● Companies that increase blogging from 3-5x/month to 6-8x/month almost double
their leads
Social Media
● 84% of B2B marketers use social media in some form
● Social media has a 100% higher lead-to-close rate than outbound marketing
SEO
● Companies that blog have 97% more inbound links
For more Factoids and Research >> vingapp.com

10. Conversion Paths
● Businesses with over 40 landing pages got 12x more leads than those with only 1 to 5
landing pages
Transactional eMail
● Companies that excel at lead nurturing have 9% more sales reps making quota
Marketing Automation
● The adoption of marketing automation technology is expected to increase by 50% by
2015
For more Factoids and Research >>
inBound Lead Generation - The Facts
vingapp.com

11. vingapp.com

12. So we took the plunge
What we didn’t know
● How long it would take to set up.
● How much content it takes to “feed” the system.
● How worth it would be!
vingapp.com

13. Before Hubspot
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14. With Hubspot
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15. Top 3 Reasons to Make the Switch to Hubspot
1. You can move from task to task all in one tool.
2. The information is all in hubspot so there is not integrations or
zaps needed to keep everything automated.
3. Real time reporting.
vingapp.com

16. For Hubspot Success
1. Make goals and stick with them.
2. Know your short and long term direction. (eliminate re-work)
3. Ask tons of questions while you have a direct line to a support
person.
vingapp.com

17. Biggest Challenges
1. So easy that you can sometimes move too quickly.
2. Constantly tweaking. Automated marketing is an ongoing
process and with trends and best practices you have to
constantly be updating every area in Hubspot.
3. A single contact can not have two emails. This makes for
confusion with contacts who have multiple emails.
vingapp.com

18. Hubspot Dashboard
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19. vingapp.com

20. vingapp.com

21. Ving Dashboard
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22. Advice Moving Forward
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23. vingapp.com

24. www.Vingapp.com
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25% discount Promo Code: DOYOVING
Tony@vingapp.com
C: 330.717.7100