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2012 Innovation Leader’s Forum

Making Innovation Real: Genetic Modification –
  How to Create a Blue Lobster

Deborah Mills-Scofield




© Imaginatik plc 2011 | www.imaginatik.com
Who the heck am I to
                                                 talk about this?




3   © Imaginatik plc 2011 | www.imaginatik.com
Innovation: Genetic Modification



             Challenge




                                People
                                People
                                People




                                                  RCUS




4    © Imaginatik plc 2011 | www.imaginatik.com
Challenge




5   © Imaginatik plc 2011 | www.imaginatik.com
20th to 21st Century: It’s Attitude, not Aptitude



            20th C!                                 21st C
       “tangibles”!                               “intangibles”




6    © Imaginatik plc 2011 | www.imaginatik.com
What’s Easier to Change?




                  People:
                  •  Mindsets
                  •  Culture
                  •  Habits
                    (organic)
                                                  •  Processes,
                                                  •  Programs,
                                                  •  Tools
                                                     (inorganic)

7    © Imaginatik plc 2011 | www.imaginatik.com
People, People, People




8   © Imaginatik plc 2011 | www.imaginatik.com
Biggest Innovation Asset: People!

             Needs Clarity!
             • Long-term
             • Planning & Direction
             • Why5
                                                                                     Innovation
                               Needs Motivation
                               • Short-Term
                               • Fatigue ≠ Sloth/Apathy
                               • Buy-in, not Coercion
                                                                                                    “SOPs”


                                                                                        Prototype
                                                                                                        Training
                                                                  Programs
                                                   Processes                          Iterate
                                                                       Tools                       Experiment

                                                  Chip & Dan Heath: Switch: How to Change Things When Change is Hard

9    © Imaginatik plc 2011 | www.imaginatik.com
People: Change/Modify the Genetic Code




                                                  •    Recognition
                                                  •    Reward
                                                  •    Review
                                                  •    Compensation
                                                  •    Training
                                                  •    Autonomy
                                                  •    Freedom
                                                  •    Opportunity


10   © Imaginatik plc 2011 | www.imaginatik.com
Create a RCUS*




 *”Random Collision of Unusual Suspects” Saul Kaplan
     Chief Catalyst/Founder – Business Innovation Factory

11   © Imaginatik plc 2011 | www.imaginatik.com
Random Serendipitous Collisions




12   © Imaginatik plc 2011 | www.imaginatik.com
How to Create a Blue Lobster




13   © Imaginatik plc 2011 | www.imaginatik.com
Thank you!

Deb Mills-Scofield
dms@mills-scofield.com
@dscofield




14   © Imaginatik plc 2011 | www.imaginatik.com

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Deborah Mills-Scofield at ILF2012 - Imaginatik & Fidelity

  • 1.
  • 2. 2012 Innovation Leader’s Forum Making Innovation Real: Genetic Modification – How to Create a Blue Lobster Deborah Mills-Scofield © Imaginatik plc 2011 | www.imaginatik.com
  • 3. Who the heck am I to talk about this? 3 © Imaginatik plc 2011 | www.imaginatik.com
  • 4. Innovation: Genetic Modification Challenge People People People RCUS 4 © Imaginatik plc 2011 | www.imaginatik.com
  • 5. Challenge 5 © Imaginatik plc 2011 | www.imaginatik.com
  • 6. 20th to 21st Century: It’s Attitude, not Aptitude 20th C! 21st C “tangibles”! “intangibles” 6 © Imaginatik plc 2011 | www.imaginatik.com
  • 7. What’s Easier to Change? People: •  Mindsets •  Culture •  Habits (organic) •  Processes, •  Programs, •  Tools (inorganic) 7 © Imaginatik plc 2011 | www.imaginatik.com
  • 8. People, People, People 8 © Imaginatik plc 2011 | www.imaginatik.com
  • 9. Biggest Innovation Asset: People! Needs Clarity! • Long-term • Planning & Direction • Why5 Innovation Needs Motivation • Short-Term • Fatigue ≠ Sloth/Apathy • Buy-in, not Coercion “SOPs” Prototype Training Programs Processes Iterate Tools Experiment Chip & Dan Heath: Switch: How to Change Things When Change is Hard 9 © Imaginatik plc 2011 | www.imaginatik.com
  • 10. People: Change/Modify the Genetic Code •  Recognition •  Reward •  Review •  Compensation •  Training •  Autonomy •  Freedom •  Opportunity 10 © Imaginatik plc 2011 | www.imaginatik.com
  • 11. Create a RCUS* *”Random Collision of Unusual Suspects” Saul Kaplan Chief Catalyst/Founder – Business Innovation Factory 11 © Imaginatik plc 2011 | www.imaginatik.com
  • 12. Random Serendipitous Collisions 12 © Imaginatik plc 2011 | www.imaginatik.com
  • 13. How to Create a Blue Lobster 13 © Imaginatik plc 2011 | www.imaginatik.com
  • 14. Thank you! Deb Mills-Scofield dms@mills-scofield.com @dscofield 14 © Imaginatik plc 2011 | www.imaginatik.com