You decided to join Twitter. Where do you start? This presentation gives you a quick-start guide to Twitter, from creating your account to finding interesting people to follow. You will receive tips on how to monitor the conversation and interact with other Twitter users.
Presented to The Workforce Show, WCEM 1240 AM in Maryland, Virginia and Washington D.C. in August 2013 (hosted by Cindy Gurne).
2. 1) DEFINE GOALS
Answer the “why question” first.
Goals may include:
Have fun
Follow favorite celebrities
Find recipes
Keep up with breaking news
Build your personal brand
Market your small business
Market your corporate business
Find deals while traveling
Follow hobbies (sports, collecting, etc.)
Subsequent steps in this process will depend upon your defined
goals.
3. 2) CREATE YOUR ACCOUNT
Your User Name should be:
Unique
Memorable
Short (in character length)
Ties in with your goals
For a unique user name:
Avoid strings of numbers
Avoid birthdays and years
Ties to something personal
Ties to something aspirational
Twitter’s sign-up page: https://twitter.com/signup
4. 3) FIND PEOPLE TO FOLLOW
For personal use of Twitter (fun):
Celebrities
Sports players
Sports teams
Celebrity chefs
Mommy bloggers
For business use:
Customers
“Thought Leaders” (people who influence your customers)
Competitors
Prospects
5. 3) FIND PEOPLE TO FOLLOW
The “Discover” tab: https://twitter.com/i/discover
7. 5) “TWEET” (PUBLISH)
Strive to be:
Useful
Helpful
Insightful
How to tweet:
Share articles, videos, etc. (look for the “Tweet” button)
Re-share other users’ tweets (“Retweet” or “RT”)
Comment on other users’ tweets
Share a favorite quote
Share an insight or idea
Thank someone
8. 6) ADVANCED: MONITOR INTERACTIONS
Actions to take:
Reply
Retweet
Favorite
Follow back
9. 7) ADVANCED: DOWNLOAD A MOBILE APP
When a Twitter mobile app can come in
handy:
Travelling
Attending business events
Attending sporting events
Waiting in line
Use cases:
Sharing photos from your travels
“Meet” new people at events
“Checking in” with your location
10. PROGRAM INFORMATION
Presented to The Workforce Show, August 14, 2013.
To listen to the radio program:
http://www.soundcloud/TheWorkforceShow
Tune in to The Workforce Show, WCEM 1240 AM and
www.mtslive.com, Tuesday and Wednesday noon to 1
PM ET
11. CONTACT DENNIS
Email: dshiao@yahoo.com
Twitter: @dshiao (personal) or @DNNCorp
(employer)
Blog: http://allvirtual.me