how can organizations and companies thrive in this, the era of collaboration? What is the disruptive power of social innovators?

how can social innovators
make the most of this,
the new era of collaboration?
@dtruran
director general opening opportunities co-founder

@ebbf | @dtruran
“we operate in a radically interdependent,
increasingly transparent,
tightly hyperconnected,
brutally hypercompetitive,
and viciously volatile world"
Umair Haque

@ebbf | @dtruran
what differences do you see?

@ebbf | @dtruran
Shorter Life-cycles require focus shift from present to future portfolio
Continuous Improvement is no more sufficient
20th Century:
Continuous improvement of existing Business
21st Century:
•  Continuous innovation
•  New Client management
•  Efficient Management of Complexity
Changing
Business
Environment
Continuous improvement is no longer sufﬁcient

@ebbf | @dtruran
“Traditional”
Enterprise
$ €
doing good, useful to society
doing
well
where is a “traditional” enterprise?

@ebbf | @dtruran
$ €
doing
well
“Traditional”
Enterprise
shift from doing well to doing good...
to also do well

@ebbf | @dtruran
Social
Enterprise
$ €
doing
well
social enterprise:  
doing good (and doing well)

@ebbf | @dtruran
Social
Enterprise
“Traditional”
Enterprise
$ €
doing
well
social enterprise:  
doing good (and doing well)

@ebbf | @dtruran http://www.ssireview.org/blog/entry/supercharging_the_b_corp_movement

@ebbf | @dtruran
http://www.fastcompany.com/3042435/steves-legacy-tim-looks-ahead - Tim Cook
“We’ve turned up the volume on collaboration because it’s
so clear that in order for us to be incredibly successful we
have to be the best collaborators in the world. “
Tim Cook - CEO at Apple

What do you and “organizations” need
to keep up and be successful
in this fast changing world?

@ebbf | @dtruran
looking and being
outside  
the ofﬁce windows

@ebbf | @dtruran
Innovative “companies” need to:
1. find out new relevant trends,  
what’s happening, what’s going to happen
2. find ideas, processes and solutions
3. find resources that allow you to offer solutions

@ebbf | @dtruran
your knowledge knowledge of
others
collaborating to create
wider shared knowledge

@ebbf | @dtruran
IBM  
People for smarter cities presents
“in the city with Priya Prakash”
http://people4smartercities.com
VIDEO LINK: https://www.youtube.com/watch?v=T3V3cqyIXp0

@ebbf | @dtruran
How much more can
your client
get from you in a
collaborative environment?

@ebbf | @dtruran
collaborate with
NOT just use
the knowledge and resources of others

@ebbf | @dtruran
collaborate with
NOT just use
the knowledge and resources of others
reciprocity
loook to make everyone successful

promoting OTHER companies’ products

@ebbf | @dtruran
you are not dealing with “balls”
reciprocity
loook to make everyone successful

@ebbf | @dtruran
you are dealing with
LOTS
of people
reciprocity
you are not dealing with “balls”
you are dealing with PEOPLE

do you have a collaborative mindset?
how do you collaborate today?

@ebbf | @dtruran
you have a higher natural collaborative mindset
than older generations
you are the S L P generation

@ebbf | @dtruran
coworking spaces
crowdsourcing
crowdfunding
collaborative economy

@ebbf | @dtruran
a “glocal” model

@ebbf | @dtruran
http://www.fastcodesign.com/1663924/an-office-in-an-abandoned-garage-where-less-design-is-more-slideshow

@ebbf | @dtruran
coworking spaces
crowdsourcing
crowdfunding
http://opinionator.blogs.nytimes.com/2011/03/28/crowdsourcing-a-better-world/

@ebbf | @dtruran
Collaborative platforms
Open Ideo

@ebbf | @dtruran
getting recognition and reputation “your DQ”
VIDEO LINK: https://www.youtube.com/watch?v=wQn1AfpQzoU

@ebbf | @dtruran
have you heard about hackatons?

@ebbf | @dtruran
physical co-creation
gathering
over short period of time

@ebbf | @dtruran
http://www.crowdfunding.nl/wp-content/uploads/2012/05/92834651-Massolution-abridged-Crowd-Funding-Industry-Report1.pdf

@ebbf | @dtruran
coworking spaces
crowdsourcing
crowdfunding
(sharing economy)

@ebbf | @dtruran
how big is the “collaborative economy” ?
http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy/index.jhtml
$335 billion

@ebbf | @dtruran
increase in knowledge
CONOCIMIENTO
P2P learning, conocimiento abierto
CONSUMO 
colaborativo o sharing economy
FINANZAS
colectivas o participativas
GOBERNANCIA
organizaciones abiertas y horizontales
1
2
3
4
5
TRANSACCIONES
monedas y bancos del tiempo6
2
PRODUCCIÓN
makers, fab labs, diseño abierto
La Economía Colaborativa engloba las prácticas y modelos
económicos basados en estructuras más horizontales y comunidades
que están transformando las maneras de vivir, trabajar y crear.
Cristóbal Gracia conector de OuiShare
@cristobgracia
cristobalgracia.com
Consumption
Finance
Production
Knowledge
Governance
Transactions

@ebbf | @dtruran
Be it an empty bedroom in their
home (Air BnB or Couchsurﬁng),
their car (Lyft or Uber or Bla Bla
car), old lamp you always wanted
to get rid of (Wallapop)
http://www.bbc.com/capital/story/20150325-revolt-in-the-sharing-economy
“They run their own show, choose when they want to work, and
get paid for something they’ve had all along, something that
previously just sat there and generated no income.”

potential for FAST growth is a key element
of the collaborative economy
what is another key element?

@ebbf | @dtruran
In 2015
Uber,
the world’s largest taxi company owns no vehicles
Facebook,
the world’s most populat media owner creates no content,
Alibaba,
the most valuable retailer has no inventory
Airbnb,
the world’s largest accommodation provider owns no real estate
in Barcelona

@ebbf | @dtruran
offering more has relatively
low incremental cost
@cristobgracia
cristobalgracia.com

what do you think is a key success factor
of the collaborative era?

@ebbf | @dtruran
trust
built through daily reputation
created by how you communicate
and what you do:
words AND actions

@ebbf | @dtruran
"The reason Uber could be expensive is because you’re not
just paying for the car—you’re paying for the other dude in
the car. When there’s no other dude in the car, the cost of
taking an Uber anywhere becomes cheaper than owning a
vehicle."
Uber’s CEO Travis Kalanick
“So much for being an Uber ‘partner,'” said Taxicab,
Limousine & Paratransit Association CEO Alfred LaGasse in
an email to VentureBeat. “Kalanick’s comment displays the
same lack of consideration for people that Uber has shown
when it comes to public safety in its transportation
business.”

@ebbf | @dtruran
shift from control to collaborate

@ebbf | @dtruran
increasing roles and authority of the consumer
in the collaborative economy
@cristobgracia
cristobalgracia.com

@ebbf | @dtruran
engaging dialogue

@ebbf | @dtruran
involving your stakeholders in - dreaming -
and then implementing the ideal experience

@ebbf | @dtruran
co-creating with the user
@cristobgracia
cristobalgracia.com
USER  
ROLES

@ebbf | @dtruran
who would you involve in co-creating?

@ebbf | @dtruran http://secondmuse.com

@ebbf | @dtruran
National Day of Civic Hacking brought together
citizens, software developers, and entrepreneurs
from all over the USA to collaboratively create, build,
and invent applications using publicly-released data,
code and technology to solve challenges relevant to
their neighborhoods, their cities, their states and
their country. It provided citizens with an opportunity
to do what is most quintessentially American: roll up
their sleeves and work together to improve society.
Actions
Ideas
www.hackforchange.org
Focusing on a country
11,000 participants
95 events
21 government partners
75 datasets

Transforming Ideas into Solutions
TED is known for showcasing ideas worth sharing. Intel is known for delivering
world changing technology innovations. Through a partnership with Intel and
TED, SecondMuse developed the ‘Ideas to action’ mobile app focusing on placing
the ideas worth spreading within the TEDx community in action.
from ideas worth spreading to actions worth taking
The mobile app for both android and iOS enables the user to capture the central
ideas in a TEDx talk and suggest simple actions for the ‘crowd’ to take to place
that idea into action. By articulating these important ideas into simple actions we
can all take, the app helps to increase the positive impact of the TEDx community
in the world.

@ebbf | @dtruran
HOW do they collaborate?

so what leadership traits are required
to make the most of this era of collaboration?
What kind of leader do you need to be?

@ebbf | @dtruran
intuition, guessing the next trend
ability to dialogue … with many
empathy to understand and engage
adaptability to change

Ginni Rometty Marissa Mayer Mary Barra
Angela Ahrendt Indra Nooyi Meg Whitman

The world in the past has been ruled by force,
and man has dominated over woman by reason
of his more forceful and aggressive qualities both
of body and mind. But the balance is already
shifting; force is losing its dominance, and mental
alertness, intuition, and the spiritual qualities of
love and service, in which woman is strong, are
gaining ascendancy. Hence the new age will be
an age less masculine and more permeated with
the feminine ideals, or, to speak more exactly, will
be an age in which the masculine and feminine
elements of civilization will be more evenly
balanced. 
 
(J. E. Esslemont, “Bahá’u’lláh and the New Era”)
www.ebbf.org | a more “feminine” era

@ebbf | @dtruran
a balance
of female and male leadership
is what would allow greatest progress

“I believe it is imperative that great companies
add greater social value – the larger the
company, the larger the obligation.  
At Burberry our underlying foundation is to give
back and share our creative thinking culture to
the wider communities where we live and work.”
Angela Ahrendts
former CEO, Burberry
www.ebbf.org | new messages from new leadership

The spirit of collaboration is penetrating
every aspect of our lives.
Being able to learn and live
the art of collaboration
is a fundamental asset
to harness the possibilities
and be better equipped
in this exciting ever-changing
networked economy era we live in.
@dtruran

how can organizations and companies thrive in this, the era of collaboration? What is the disruptive power of social innovators?

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how can organizations and companies thrive in this, the era of collaboration? What is the disruptive power of social innovators?