Enterprises are awash in textual documents that represent valuable information assets. The limited access of conventional search interfaces, however, prevents enterprises from unlocking this value; * An expert guide to how richer interfaces enable exploration and discovery and how these typically rely on content enrichment techniques that can be unreliable, labor-intensive, or both. It is essential to maximize the effectiveness of content enrichment, not only to achieve the desired value, but also to incent organizations to make the necessary investment. * Useful insight about content enrichment approaches that have demonstrated success in supporting exploration and discovery. * Gain insight into both the enrichment techniques and the ways they are used to enable exploratory search. Daniel Tunkelang, Chief Scientist, Endeca

1. Enabling Exploration through Text Analytics Daniel Tunkelang Chief Scientist, Endeca

5. google: the default option for most

6. in government we trust: fda.gov

7. maybe the private sector knows best: webmd powered by

8. success – and a sticky site powered by

10. let’s try google again

11. google: the gateway to wikipedia?

12. the library of congress (loc.gov)

13. triangle research libraries: next-gen catalog powered by

14. faceted search enables query refinement powered by

17. newssift: text analytics enabling exploration powered by categorization named entity detection term extraction sentiment analysis

18. exploring the news about facebook powered by

19. facebook: the good powered by Social Utility Iphone Application

20. facebook: the bad powered by Criminal Behavior Litigation And Settlement

22. text analytics is here and now ? ? ?

23. lots of off-the-shelf options and more!

26. look for ways to cheat! recall precision

27. division of labor people supply vocabulary machine annotates documents http://www.precolumbianwomen.com/images/inca-labor.10.gif

30. example: a search for boeing powered by

31. it’s a HITS!

33. roger clemens, then and now powered by

34. pivoting to a different view powered by