You can't reach your ideal clients until you're clear about who they are. This short presentation and worksheet will help you develop that clarity.

1. Define Your Ideal
Client with a Buyer
Avatar

2. What is a
Buyer
Avatar?
A fictional character you endow
with the attributes of your ideal
client or customer.

3. Why are Buyer Avatars Important?
INCREASED OBJECTIVITY PRODUCT DEVELOPMENT MORE TARGETED
MARKETING

4. Build Your Buyer Avatar in 3 Steps
Download Download our Buyer Avatar Template and create your first
Avatar with the data you’ve collected.
Survey or
interview
Survey or interview your current clients, customers and
prospects who are in that narrow group.
Narrow
Start with a very specific niche that would buy one of your
products or services

5. Pro-Tips
• Build an avatar for each product or
service you offer.
• Build only one avatar at a time.
• Update your avatars once a year
with any new insights you’ve
developed.

6. Sample Questions
Use these questions to survey or interview your current
clients or niche. See the Buyer Avatar Worksheet more
examples.
 How did they find you?
 What are their biggest challenges?
 What do they like about your services or products?
 What don’t they like?
 What were the factors that persuaded them to buy
from you?
 What products and services or improvements they
find most helpful?

7. More Sample
Questions
What are their key
values as related to
their business?
What keeps them up
at night?
What’s their family
income?
Where and on what
do they spend money?
What events do they
attend?
What technologies
and social media
platforms do they use?

8. Your Next Steps
 Download our Avatar Worksheet
 Create a list of survey or interview questions that will help you build
your avatar.
 Gather your data with surveys and interviews.
 Complete the avatar worksheet.
 Evaluate your current products, services and marketing in light of your
research.
 Build your marketing strategy to reflect what you’ve learned about you
ideal clients and customers.