Running a website may be, at times, if not most of the times, mind boggling. It may not show any conversion or, even if it shows, there is no sign of improvement. You are in deep analysis as to which content draws more views. The A and B testing of Google Analytics is a very good tool in knowing how far you can go by letting you understand how far you have come. Through this tool, you may want to do the following activities, among others: letting your users make purchases, letting him sign-up for a newsletter, and improving your metrics like revenues and bounce rate. A and B testing is a time tested analytical tool. It has been proven as sound and used in internet marketing professionally for years.

1. HOW TO USE
A&B TESTING OF
GOOGLE
ANALYTICS TO
IMPROVE YOUR
BUSINESS

2. Do you believe
in this?

3. Doing business is
more on decision
making.

4. This decision must
be forward
looking.

5. Yet, in many cases,
problems may
arise.

6. You could have
more options,…

7. and you’re not
sure which one can
work better.

8. Your site is not
converting.

9. This is contrary to
your expectation.

10. Some more
usable research
tools come out.

11. You are confused
if you will continue
or not.

12. You need to know
how to keep your
priorities.

13. It is the time to
know A&B testing .

14. Why is this so?

15. You can identify
which one to
focus:

16. single conversion
goal or multiple
conversion goals

17. Another
advantage is this:

18. You will know
which design
elements and
messaging…

19. are most
persuasive.

20. In order to do
this, …

21. You need to set up
your Google
Analytics correctly.

22. Sign in to Google
Analytics.

23. Type your
email ad,
and then,
click NEXT.

24. Use one account
for all Google
transactions.

25. This facilitates all
your activities
very easily.

26. This saves your
time for other
meaningful outputs.

27. Of course, this can
avoid juggling
your memory.

28. Type your
password
and click
SIGN IN.

29. Your password
must be easy to
remember.

30. Combination of
letters, numbers,
and symbols is
encouraged.

31. You are then
navigated to your
view.

33. You can see HOME,
REPORTING,
CUSTOMIZATION
and ADMIN.

34. Click this

35. It is now time to
navigate to the
experiment area.

36. Choose Behavior.

38. Create your
experiment.

39. Click
“experiment”.

41. You are navigated
to this view.

43. You need to
choose your
settings.

44. You need to create
the following
entries:

45. Name

46. Only this can be
seen.

47. So this must so
descriptive.

49. Objective

50. Choose which goal
to track.

52. Percentage of
your Traffic

53. Here, you can
choose your traffic.

54. It could be a
default.

55. You can choose a
percentage
segment.

57. Email Notification

58. You can turn it on
or off...

59. so you can receive
notifications for
changes made.

61. There are also
advanced settings
that are optional.

62. First, Distribute
Traffic

63. Once this is set
off, …

64. the percentage of
traffic is
automatically
adjusted.

65. It drives users to
more successful
pages.

66. If this is set on,
…

67. An equal
percentage of
experiment
traffic…

68. is gotten by age
test page.

69. Second, Experiment
Time Frame

70. You may want
your experiment
to be quick.

71. It could be three
days or two
weeks.

72. Third, Confidence
Threshold

73. If the threshold is
higher, the test will
be longer.

74. However, you will
be more sure.

75. Once you have
already set your
experiment, …

76. it is time to
configure it.

77. You need to
indicate your
page.

78. Also indicate any
variations you
have.

80. After everything is
indicated, click
“Next Step”.

82. Then, you are
taken to the next
part.

83. Set up the
experiment code.

85. You have two
options here.

86. You could
manually insert
the code.

87. Click

88. You could send the
to webmaster.

89. Click

90. Enter your email.

92. Then, click send.

94. Then, check
your email

95. Follow the
instructions given.

96. Let’s review and
start.

97. There will be a
quick validation by
Google.

98. This is to make
sure your code is
properly installed.

99. If everything looks
fine, go ahead.

100. Start the
experiment.

101. In order for
you to win, …

102. just let your test
run for the
minimum time
frame.

103. This is the time
frame that you
have already set.

104. You can check it
from time to time.

105. However, this is
the warning.

106. Do not make
changes to your
pages!

107. This is while your
experiment is
running.

108. Believe!

109. You can be a
winner.

110. Thank you for
watching!