How to create and optimize high converting landing pages
1. How to create and optimize highconverting landing pages
2. Who are we?
• Elizabeth Yin
o Co-founder LaunchBit, customer
acquisition platform for SaaS companies
o ex Google marketer
o BSEE Stanford
o MBA MIT Sloan
3. Who are we?
●
Oli Gardner
○ Co-founder and Creative Director at
Unbounce, the Landing Page Builder for
Marketers
4. Today’s talk is on ...
● Best practices for creating high-converting
landing pages
○ Essential elements of a landing page
○ Split testing landing pages
45. CONVERSATION MOMENTUM
Matching the style and context of the
conversation* that begins at the source
of your click with that of your landing
page.
*Which most often comes into play when linking to
a landing page from a blog post or email.
57. Here’s a scenario
Without testing
Visitors per month: 2,000
Conversion rate: 20%
=> 400 sign-ups
With testing
Visitors per month: 2,000
Conversion rate: 20% + 5%
improvement
=> 400 sign-ups + an extra 20
58. Is your time worth the additional leads?
●
●
●
3 hours of work
Is 3 hours worth your 20 more sign-ups?
How much do you value a sign-up?
●
LaunchBit customers typically value a signup at $10-30
=> $200-$600 for 3 hours of time
●
Is that worth it?
●
59. Furthermore, most split tests yield nothing...
●
Only 1 in 8 split tests yield results
(AppSumo)
●
Is 3 hours * 8 split tests = 24 hours worth
your 20 more sign-ups?