In the past 3 years, mobile searches have skyrocketed. Have you ever noticed that the search results on a mobile device are sometimes different than a search on your desktop computer? Ryan will discuss some of the latest trends in mobile search, and how to optimize your website for mobile SEO friendliness. He will also discuss the recent Google Panda update and how that will affect content development moving forward.

1. 5
Things You Need To Know About
MOBILE
SEO
nus
s bo ! Learn more about the latest Google Panda update
Plu rial and how it has affected content development
m ate
Ryan Kelly, Founder & CEO Pear Analytics | WebContent Conference 2011 | Chicago

2. #1
Search engine websites
are the number one site
visited by mobile users.
Full Length TV
Programming
Magazine Travel Related
Retail Social Networking
Search
Brand or
Other Health Info Finance Related
CouponManufacturer
Video Sharing Message General
Reviews, Blogs,
Boards Engine
Consumer
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 | Download it here

3. More than
50%+
fifty percent
of mobile
searchers will
make a
purchase.
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 | Download it here

4. ninety five
95%+
percent of
mobile
searchers are
looking for
something
local.
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 | Download it here

5. 1 What Google Says About Mobile
1. Google can differentiate between smartphones and traditional mobile phones.
2. Google has two bots: Googlebot for desktop browser webpages and content, and
Googlebot-Mobile for mobile content.
3. Google says they “expect smartphones to handle desktop experience content
so there is no real need for mobile-specific effort from webmasters”.
(!) 4. Google “may modify your webpages for an improved user experience”.
5. If you use a mobile sitemap, only include mobile content URL’s.
6. Google doesn’t care if you go with a separate URL structure and redirect for
(!) mobile content (i.e. m.mysite.com), or serve mobile optimized content from the
same URL using different style sheets.
SOURCE: GOOGLE WEBMASTER CENTRAL BLOG, FEB. 22, 2011 “MAKING WEBSITES MOBILE FRIENDLY”

6. 2 Use a Mobile Stylesheet, Not Subdomain
1. Create a mobile stylesheet for your traditional site and name it “handheld.css”.
2. Block things you don’t want rendered using the “display:none” attribute.
3. The iPhone won’t automatically pull the “handheld.css” stylesheet. Create a
different one for the iPhone and call it “iphone.css”.
4. The subdomain redirect option for mobile content can split your SEO benefit
between 2 URLs, and Google is likely to rank your traditional page anyway.
“rel=canonical”
www.site.com m.site.com www.site.com www.site.com
“301 redirect” “iphone.css”

7. 3 Google May “Transcode” Your Website
1. Pages are “stripped” to optimize download time.
2. Single pages could be broken into multiple pages.
3. Transcoding services could create duplicate content, and dilute link popularity.
4. Use this “no transform” directive in your header to prevent transcoding:
<meta http-equiv="Cache-Control" content="no-transform" />

8. 4 Mobile Content vs. Traditional Content
1. Ideally, mobile search engines would see you have both kinds of content, and would
rank your mobile content first.
2. Not the case (yet). Mobile content is at an algorithmic disadvantage since it’s newer,
has fewer links, etc.

9. 5 Get Mobile Data in Your Analytics
1. See what devices are hitting your website in Google Analytics.

10. Bonus! How the Panda Update Affected Content
11.8% 40%+
OF ALL SEARCH RESULTS AFFECTED TRAFFIC LOSS FOR MANY SITES
1. Use original content, not aggregated or syndicated from somewhere else.
2. Write content that answers people’s questions - not
justs words on a topic.
3. Ensure the piece includes compelling added value
over the original when quoting or using other sources.
4. Include links and other forms of significant
engagement, such as social sharing.
5. Make sure you have valuable content across the
entire site!
AFFECTED AND WANT GOOGLE TO RECONSIDER?
SUBMIT FORM HERE

11. download this presentation here:
BIT.LY/PEAR-MOBILE