The document outlines best practices for content strategy including writing a project vision, defining user personas, conducting a content inventory and audit, and content modeling. It emphasizes the importance of understanding your content and users to ensure your content supports your solutions. It promotes defining who your users are through personas and analyzing how they interact with your content.
2. Inspired By:
Sam Richardson - @snugug & Sam Boyer - @sdboyer
DrupalCon 2014 Session: Content Strategy Deliverables
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4. Best practices for content strategy:
1. Write a project vision
2. Define user personas
3. Domain modeling
4. Look at your content inventory
5. Conduct a content audit
6. Perform a gap analysis
7. Content modeling.
5. Why are you building a website
and creating content?
14. Know your content.
Conduct a content inventory.
What content is available?
Look at intrinsic data and analytics.
What content is being seen?
How does content exist (chunks, blobs, pages)?
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16. Who are your users?
Who is using your site?
How do users interact with your content?
What is their motivation to visit your site?
User personas work best when not based on strict demographics.