Social Meida Strategy & Innovation Presentation for TASSCC in Austin, Texas (March 2014).

1. I N N O VAT I O N I N G O V E R N M E N T S O C I A L M E D I A
@ D U S T I N H A I S L E R
Flickr: webtreats

2. Flickr: webtreats
! !!
A G E N D A
M E E T T H E
A U D I E N C E
L O O K AT
T O D AY
D I S C O V E R
W H AT ’ S N E X T
E X P L O R E A N E W
S O C I A L S T R AT E G Y
Q & A

3. A U D I E N C E
M E E T Y O U R
Flickr: thinkmedialabs

4. 87% of them
have a cell phone.
Flickr: Witer
Source: Pew Internet Research

5. 74% of them used
location-based
services (LBS).
Flickr: Surrey County Council News
vSource: Pew Internet Research

6. 40% of them use a
social networking site
on their phone.
Flickr: Jason Howie
Source: Pew Internet Research

7. H O W O L D A R E
T H E Y ?
Source: Pew Internet Research

8. W H AT S O C I A L M E D I A
S I T E S D O T H E Y U S E ?

9. T H E Y ’ R E M I M I C K I N G
T H E R E A L W O R L D
O N S O C I A L M E D I A .

10. A N D T H E Y H AV E S O M E I N T E R E S T I N G H A B I T S …

11. T O D AY
L O O K AT
!
Flickr: Sweetie187

12. CHANGE IS HAPPENING. THE STAGE IS SET.
I3aac

13. Steve Rhode
HYPER-CONNECTIVITY
Developed In Collaboration With Daniel Charboneau

14. CRITICAL MASS
Anirudh KoulDeveloped In Collaboration With Daniel Charboneau

15. IntelFreePress
AND LOTS OF ENERGY!

16. P E O P L E A R E S E L F - O R G A N I Z I N G & C R E AT I N G
N E W S O C I A L E X P E R I E N C E S O N L I N E E V E RY D AY.

17. W H E N Y O U T H I N K S O C I A L , Y O U T H I N K …

18. W H AT S A P P

20. T H E Y A L L H AV E O N E T H I N G I N C O M M O N .

21. CROWDSOURCING
Group of People
Distribution of Work
N E X T G E N E R AT I O N S O C I A L S Y S T E M S U S E

22. ACTIVE

23. PASSIVE
200 Million Solved Each Day
150,000 Hours OfTranslation Work Per Day (Avg. 10 seconds per user)

24. SOCIALIZED EMERGENCY COMMUNICATION
G O O G L E F L U T R E N D S
G O O G L E P E R S O N F I N D E R

25. M O V E O N . O R G

26. WETHE PEOPLEwhitehouse.gov

27. S E E C L I C K F I X . C O M

28. CROWDMAP www.crowdmap.com

29. SELF-SERVICE COMMUNITIES TEXAS.GOV

30. NEXTDOOR
WWW.NEXTDOOR.COM

31. OPEN INNOVATION CHALLENGE.GOV

32. Text
StreetBump.org

33. LOCATION BASED APPS APP STORE: CLOAK

34. O F F L I N E S O C I A L N E T W O R K S
A P P S T O R E : F I R E C H AT

35. POPVOX: OPEN LEGISLATION www.popvox.com

36. SOCIALVOLUNTEERING www.sparked.com

37. W H AT ’ S N E X T
D I S C O V E R
!
Flickr: Sweetie187

38. William Hook
BYOA
BringYour Own Apps

39. RAPID INNOVATION

40. NEW FORMS OF CREATION

41. NEW FORMS OF INTERACTION

42. PREDICTIVE EVERYTHING

43. THE RISE OF GAMIFICATION
amboo who?

44. CONNECTED SOCIAL SYSTEMS
IDENTIFICATION IDEATION MICROTASKING FUNDING IMPLEMENTATION VALIDATION
Business Process
IDENTIFY
PROBLEM
PROPOSE
SOLUTIONS
DISTRIBUTE
TASKS
FIND
FUNDING
IMPLEMENT
SOLUTION
VALIDATE IF
IT WORKED
Flickr: webtreats

45. IDENTITY DATA PROVIDERS
Flickr: James Dellow
IDP Concept Developed In Collaboration With Dan Charboneau Flickr: webtreats

46. Person-to-Person
Self-Service!
Internet!
Mobile!
Augmented!
Predictive!
How Will This
Impact The
Public Sector?
Gov 1.0
Gov 2.0
Beyond

47. GOOGLE GLASSES

48. W E A R A B L E S
T H E R I S E O F
!
Motorola Moto 360

49. !
Motorola Moto 360

50. Y O U R A U D I E N C E W I L L E X P E C T N E W E X P E R I E N C E S .
P R E D I C T I V EAWA R E
C O N T E X T U A L
E X P E C TAT I O N

51. S T R AT E G Y
E X P L O R E A N E W S O C I A L
Flickr: birgerking

52. H O W D O Y O U K E E P U P ?
T H E C H A L L E N G E

53. D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L SO N L I N E
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
A D A P T I V E S O C I A L E N G A G E M E N T
M E A S U R E / A D A P T
Flickr: webtreats
O F F L I N E

54. D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
Y O U R
PA RT N E R S
Y O U R
C U S T O M E R S
Y O U R
E M P L O Y E E S
W H O A R E Y O U T RY I N G T O R E A C H ?
Y O U R TA R G E T

55. D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Graphic: Integrity Insurance Background: Flickr: webtreats
W H E R E I S Y O U R A U D I E N C E ?

56. D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
W H AT A R E Y O U R G O A L S ?
1. C O M M U N I C AT E I N F O R M AT I O N
2. C O L L E C T F E E D B A C K
3. C R O W D S O U R C E P R O J E C T S
( E X A M P L E S )

57. D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
H O W D O Y O U E N G A G E T H E M ?

58. D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
E X T E R N A L : Y O U ’ V E B E E N
TA G G E D I N A P H O T O
I N T E R N A L : W H AT D I D I M I S S ?
C L I C K T H E L I N K !
!
C H E C K P H O N E
L I K I N G , C O M M E N T I N G ,
S H A R I N G , U P L O A D I N G
P I C T U R E S
A D A P T E D B Y D U S T I N H A I S L E R
H O O K M O D E L : N I R E YA L , H O O K E D
FA C E B O O K H O O K
Y O U G E T T O S E E T H E
P I C T U R E
!
S O C I A L C O N N E C T E D N E S S
( ‘ A C C E S S T O Y O U R T R I B E ’ )

59. D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
C R E AT E C U S T O M E R O R
E M P L O Y E E A M B A S S A D O R S A N D
H AV E T H E M T E S T D R I V E T H E
P R O C E S S .
S TA RT S M A L L : D E P L O Y I N
P H A S E S
F I N D N E W WAY S T O
L E V E R A G E Y O U R S O C I A L G R A P H
( C R O W D S O U R C E ! )
1
2
3
I M P L E M E N T / E X P E R I M E N T

60. D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
Q U E S T I O N S T O A S K
A R E Y O U R E A C H I N G Y O U R TA R G E T A U D I E N C E ?
A R E Y O U E N G A G I N G Y O U R A U D I E N C E ?
A R E Y O U M E E T I N G Y O U R G O A L S ?

61. D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
G O O G L E A N A LY T I C S
S P R O U T S O C I A L
B U F F E R A P P
G E T H E L P !
W I T H
M E A S U R E M E N T

62. TA K E A WAY S
1 . E V E RY T H I N G I S P L A T F O R M F O R S O C I A L .
2 . L E V E R A G E Y O U R C R O W D T O D O M O R E .
3 . E X P E R I M E N TA T I O N I S T H E K E Y T O I N N O VA T I O N .
Flickr: webtreats

64. A N Y Q U E S T I O N S ?
W W W. D U S T I N H A I S L E R . C O M
S O S @ D U S T I N H A I S L E R . C O M

65. LESSONS LEARNED

66. IDENTIFY STAKEHOLDERS FROMTHE START
STAKEHOLDERS

67. BE ABLETO DRAWTHE PROCESS OR
CHANGEYOU WANT.
WHITEBOARD RULE

68. YOU WANT PEOPLETO BE ABLETO SEE
THATTHEY ARE EFFECTING CHANGE.
QUICK WINS

69. DON’T START MULTIPLE PROGRAMS AT
THE SAMETIME. GRADUALLY
TRANSITION.
START SMALL

70. PEOPLE ARE RELUCTANTTO PARTICIPATE
IN PROCESSESTHEY DO NOT
UNDERSTAND.
TRANSPARENCY

71. WHAT DOES SUCCESS LOOK LIKE?
MAKE SURE EVERYONE ONTHETEAM
AND INVOLVED INTHE PROGRAM HAS A
SHAREDVISION OF SUCCESS.

72. SET GOALS
ESTABLISH GOALS OR BENCHMARKSTO
REPORT ON AND GAUGE SUCCESS.

74. A N Y Q U E S T I O N S ?
W W W. D U S T I N H A I S L E R . C O M
S O S @ D U S T I N H A I S L E R . C O M