Digital Transformation is real but and takes more than insights and inspiration to become a future proof organization. This presentation explains in 12 steps how to evolve from urgency to vision, from strategy to planning and from governance to culture.

1. MASTERING
DIGITAL TRANSORMATION
12
STEPS TO BECOME A
FUTURE PROOF
ORGANIZATION

2. THE WORLD IS CHANGING FAST

3. INSIGHTS &
UNDERSTANDING
STRATEGY, PLANS
& ACTIONS
ORGANIZATIONAL
CHANGE
TRANSFORMATION
REQUIRES

4. INSIGHTS &
UNDERSTANDING
STRATEGY &
ROADMAP
ORGANIZATIONAL
CHANGE
THIS IS WHAT WE
HELP YOU WITH

5. BUSINESS CONSULTANTS FOR A
DIGITAL WORLD.
WE WORK FOR GLOBAL CLIENTS
IN DIFFERENT INDUSTRIES.
WE HAVE A STRONG EUROPEAN
AND MIDDLE-EAST PRESENCE.
WE ARE PIONEERS SINCE 2009.
W E A R E
G H E N T - D U B A I - A M S T E R D A M - O S L O

6. Our people have a unique DNA. They are
pragmatic advisors, inspirators, coaches and
entrepreneurs.
//LEAN / RESULT-DRIVEN / ENTREPRENEURIAL /
STUBBORN / ACCOUNTABLE /
NO-NONSENSE / CREATIVE /
THOUGHT-LEADING /
REINVENTING /
ROCK&ROLL //
OUR
CULTURE IS DIFFERENT FROM OTHER STRATEGIC
BUSINESS CONSULTANTS
Hi, I’m Jo Caudron
Active in digital since 1993
Entrepreneur involved in
20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
G H E N T - D U B A I - A M S T E R D A M - O S L O

7. THOUGHT
LEADING
INTERNATIONAL BEST-
SELLER, SOLD IN OVER 55
COUNTRIES.
2018 EDITION COMING
SOON!
G H E N T - D U B A I - A M S T E R D A M - O S L O

8. 12 STEPS TO TRANSFORM
INTO A FUTURE PROOF ORGANISATION

9. ACCEPT
D I G I TA L
AS A DISRUPTIVE
FORCE
1

10. Digital Disruption is real
EXPECT A SMACK IN THE FACE

11. What do
these 4 have
in common?

12. 1995+
MUSIC
PHOTOGRAPHY
VIDEO RENTAL
…
2005+
PRINT MEDIA
TV
TRAVEL
HR
…
2015+
RETAIL
AUTOMOTIVE
TRAVEL
EDUCATION
TELCO
FOOD/FMCG
BANKING/INSURANCE
HEALTHCARE
…
2025
ALL SAFE HAVENS
WILL BE SUBJECT TO
DIGITAL DISRUPTION
…
WAVES OF DISRUPTION

13. ARE YOU ON A
BURNING PLATFORM (YET)?
Do you have a PLAN to become future proof?
Do you have the right PEOPLE?
Is your CHANNEL and value chain ready for a digital world?
Do you understand the BUSINESS MODELS of tomorrow?
Do you have a COMPANY STRUCTURE for transformation?

14. UNDERSTAND
TRANSFOR
MATION
2

15. Survey

16. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation

17. You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
Fear
Insight
Direction

18. Digital Disruption is a story of…
%

19. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

20. YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
This IS our story
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want
to wait a
week
NEW

21. YOU THEM
The Tipping Point

22. CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL

23. CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
DIGITIZATION

24. CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
TRANSFORMATION

25. SCAN YOUR
DIGITAL
ENVIRONMENT
3

26. Slicing the
Elephant
creates Insight

27. WHEEL
OF
CHANGE
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
New experts and
our peers decide
what matters
People participate,
share and co-create
their future
Technology becomes
part of everything
we do
The relationship
with the market
changes
New experiences
in product, service
& packaging
The position in the
value chain changes
Mobile gives access to
everything, everywhere,
every time

28. Media
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

29. versus
Retail
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

30. Food
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

31. Banking
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

32. UNDERSTAND
THE IMPACT
ON YOUR
BUSINESS
NETFLIX VERSUS TV
BLOCKCHAIN VERSUS BANKS
AMAZON VERSUS (FOOD) RETAIL
AMAZON VERSUS PHARMA
SPOTIFY VERSUS MUSIC INDUSTRY
FACEBOOK VERSUS MEDIA & ADS
UBER VERSUS TAXI
TESLA VERSUS CAR INDUSTRY
AIRBNB VERSUS HOTELS
LINKED VERSUS HR
4

33. KNOW YOUR
AUDIENCE
5

34. T h e 4 G e n e r a t i o n s

35. @jcaudron

36. T h e 4 G e n e r a t i o n s

37. @jcaudron

38. T h e 4 G e n e r a t i o n s

39. @jcaudron

40. T h e 4 G e n e r a t i o n s

42. YOU CHALLENGERS
The Challengers move into your space,
when will you move into theirs?

43. CREATE YOUR
NORTH STAR
VISION
6

44. BUSINESS
AS USUAL
A HAPPENS
AND B DOESN’T
HIGHLY
DISRUPTIVE
FUTURE
A
+
A
-
B
-
B
+
B HAPPENS
AND A DOESN’T
The future will be a combination of
many scenarios.
Think about the
"most likely" and "most preferred"
scenarios for your business.

45. DEFINE A
TRANFORMATION
STRATEGY
7

46. EXAMPLE

47. RETHINK
BUSINESS
MODELS
8

48. IDEATE PROJECTS TO
MAKE CHANGE REAL
MAP THEIR
PROBLEMS
MAP YOUR
STAKEHOLDERS
IDEATE
SOLUTIONS

49. 12 BUSINESS DYNAMICS FOR A DIGITAL WORLD

50. DESIGN A
TRANSFORMATION
ROADMAP
9

51. DIGITAL AGENDAACCELERATIONFOUNDATION
ONLINE ARCHITECTURE (data, site, mkt automation, transactional, …)
DIGITIZATION/TRANSFORMATION GOVERNANCE
Internal
Onboarding
Communicate &
clarify the North
Star vision
internally
Launch digital
leadership
program
Assess, contain
and develop
digital savviness of
employees
Build Partnerships
Proactively
Build partnerships with
digital dealers and content
platforms to be the best
possible partner.
Be open and proactive to
innovation
Build the Unilin Radar to hunt
for innovation, startups,
business models in the flooring
space and beyond.
PEOPLE,PROCESS,
PLATFORM
PORTFOLIO GUIDE CLAIMING AFTER SALES INSTALLER COMMUNITY
INSTALLER MARKETPLACE
INSTALLATION PACKAGE DEAL
HYBRID CUSTOMER JOURNEY
INSTALLER KICKSTARTER
Claim strong
gatekeeper
position
Create Content &
Services on top of
Products. P=E+R
Dealer/wholesaler
onboarding
Show dealers and wholesaler
that the world is changing and
that we can succeed if we work
together. Show the hybrid
customer journey plans
COMPLEX PORTFOLIO COMPLEX AFTER SALES NEW SLA INSTALLER SCARCITY
MAIN PROBLEM DOMAINS

52. BUILD A NEW
ORGANISATION
10

53. @jcaudron
FROM AN OUTDATED
MOTHERSHIP

54. From an outdated
Mothership
TO A MODERN FLEET

55. GROW DIGITAL
LEADER
SHIP
11

56. UNDERSTAND
DIGITAL AT THE TOP…

57. …AND HAVE THE SKILLS
IN THE WHOLE
ORGANIZATION

58. @jcaudron
Reverse Mentorship
Senior
Junior
Years of experience
Industry knowledge
Business insights
Online business models
Social media insights
Online behaviour insights
Digital first mindset

59. Start measuring digital expertise in
every new job interview you organize.
Whatever the vacancy is about.

60. CHANGE
CULTURE
12

61. @jcaudron
A WORLD OF
UNCERTAINTY

62. @jcaudron
AGILE AND
FLEXIBLE

63. PREPARE FOR A FUTURE OF

64. CANNIBALIZE
YOURSELF
The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core

65. @jcaudron
LEAD OR FOLLOW?

66. Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BE BRAVE & CHANGE

67. QUESTIONS?
THANK YOU!

68. Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98

69. OUR
M O D E L IS HOLISTIC AND AIMED AT BUILDING
FUTURE PROOF ORGANISATIONS
GHENT - DUBAI - AMSTERDAM

70. HEART
BRAIN
BODY

71. ACT DIFFERENTLY TO HAVE REAL
TRANSFORMATION
BE DIFFERENT AS AN ORGANISATION
AND A COLLECTIVE OF INDIVIDUALS
THINK DIFFERENTLY TO BE READY
FOR A TRANSFORMING WORLD
HEART
BRAIN
BODY

72. BRAIN
BODY
HEART
THINK DIFFERENTLY TO BE READY
FOR A TRANSFORMING WORLD
DIGITAL TRANSFORMATION
EXECUTIVE JOURNEY
CREATE INSIGHTS, VISION, STRATEGY, PLANS
AND ROADMAP FOR THE BUSINESS MODELS
OF TOMORROW
TREND RADAR
SET UP YOUR EYES AND EARS TO SCAN,
ANALYSE AND VALIDATE TRENDS,
DISRUPTIONS AND INNOVATIONS.

73. BRAIN
BODY
HEART
ACT DIFFERENTLY TO HAVE REAL
TRANSFORMATION
DIGITAL GOVERNANCE
CREATE TRANSVERSAL
STRUCTURES, POLICY, ROLES,
TEAMS, OWNERSHIPS, …
CHANNEL HACKING
BECOME CUSTOMER
PROBLEM CENTRIC, REBUILD
YOUR VALUE CHAIN, HACK
YOUR CHANNEL, CUSTOMER
CONNECTION AND UX FOR A
DIGITAL WORLD.

74. DIGITAL LEADERSHIP
CREATE DIGITAL SKILLS,
CAPABILITIES AND BUY-IN
FROM THE ENTIRE
ORGANISATION. PREPARE FOR
LEAN AND AGILE ATTITUDE.
LEAN BUSINESS MODELS
CREATE CORPORATE
VENTURING ATTITUDE AND
LEAN DEVELOPMENT
CAPABILITIES. ENCOURAGE
ENTREPRENEURIAL SKILLS.
BRAIN
BODY
HEART
BE DIFFERENT AS AN ORGANISATION
AND A COLLECTIVE OF INDIVIDUALS

75. DIGITAL LEADERSHIP
CREATE DIGITAL SKILLS,
CAPABILITIES AND BUY-IN
FROM THE ENTIRE
ORGANISATION. PREPARE FOR
LEAN AND AGILE ATTITUDE.
LEAN BUSINESS MODELS
CREATE CORPORATE
VENTURING ATTITUDE AND
LEAN DEVELOPMENT
CAPABILITIES. ENCOURAGE
ENTREPRENEURIAL SKILLS.
BRAIN
BODY
HEART
BE DIFFERENT AS AN ORGANISATION
AND A COLLECTIVE OF INDIVIDUALS
ACT DIFFERENTLY TO HAVE REAL
TRANSFORMATION
DIGITAL GOVERNANCE
CREATE TRANSVERSAL
STRUCTURES, POLICY, ROLES,
TEAMS, OWNERSHIPS, …
CHANNEL HACKING
BECOME CUSTOMER
PROBLEM CENTRIC, REBUILD
YOUR VALUE CHAIN, HACK
YOUR CHANNEL, CUSTOMER
CONNECTION AND UX FOR A
DIGITAL WORLD.
THINK DIFFERENTLY TO BE READY
FOR A TRANSFORMING WORLD
DIGITAL TRANSFORMATION
EXECUTIVE JOURNEY
CREATE INSIGHTS, VISION, STRATEGY, PLANS
AND ROADMAP FOR THE BUSINESS MODELS
OF TOMORROW
TREND RADAR
SET UP YOUR EYES AND EARS TO SCAN,
ANALYSE AND VALIDATE TRENDS,
DISRUPTIONS AND INNOVATIONS.

76. BUSINESS
STRATEGY
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
BUILDING
THE FUTURE PROOF ORGANISATION
CUSTOMER
EXPERIENCE
Continuously optimise
your journey,
pain points and touch
points
GROWTH
HACKING
Implement smart
techniques
to scale our
business
CHANNEL
HACKING
Reinvent your
channel
relationships for
a digital world
CUSTOMER RELATIONSHIP
SOCIAL
STRATEGY
Make social an
intrinsic part
of the business
INCUBATOR
PROGRAM
Stimulate internal
creativity
and bottom-up
innovation
(hackatons, …)
START-UP
BOOTCAMPS
Think, plan, act like a
start-up and build
the minimum viable
business case
CORPORATE
ACCELERATOR
Drive outside-in
innovation via
collaboration with
startups
BUSINESS (OPERATIONAL) MODELS
DIGITAL
LEADERSHIP
Asses, contain and
develop digital
savviness
DIGITAL
GOVERNANCE
Digital ownerships,
roles, policy, structure
Digital Office, …
MAN/MACHINE
COLLABORATION
Valorise your human
assets,
whilst supporting them
with machines
ORGANISATION

77. OUR
C L I E N T S ARE LEADING ORGANISATIONS IN ALL
INDUSTRIES
GHENT - DUBAI - AMSTERDAM

78. OUR
C L I E N T S
GHENT - DUBAI - AMSTERDAM
FINANCE &
INSURANCE
TELCO &
TECH
RETAIL BRANDS &
FMCG
INDUSTRY
MEDIA HEALTH &
PHARMA

79. OUR
C L I E N T S
GHENT - DUBAI - AMSTERDAM
PUBLIC &
NON-PROFIT
MOBILITY &
TRANSPORT
SERVICES &
UTILITIES