1.
M A S T E R I N G
D i g i t a l
Transformation

2.
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved in
20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

3.
Expect a smack in the face…
Digital Disruption is real

4.
What is your

5.
You have a
C H O I C E
Disruption
Modeling
Transformation

6.
You have a
C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction

7.
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe havens
will be subject
to digital
disruption
…
WAVES OF Disruption

8.
What can we learn?
@jcaudron

9.
Digital Disruption is a story of…
%@jcaudron

10.
This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
@jcaudron

11.
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Cheaper
AND better
Hey this
solves my
problem!
I don’t want to
wait a week
NEW
This IS our story
@jcaudron

12.
The Tipping Point
YOU THEM
@jcaudron

13.
THE IMPACT OF
D I G I T A L
@jcaudron

14.
THIS IS NOT A STORY
ABOUT Paperless!
@jcaudron

15.
IT IS A STORY ABOUT
Changing
BUSINESS
TOUCHPOINTS
@jcaudron

16.
MEETINGS ARE
CHANGING
@jcaudron

17.
Meeting
Rooms
ANALOGUE
@jcaudron

18.
Meeting
Rooms
Conference
Tools
ANALOGUE DIGITAL
@jcaudron

19.
Meeting
Rooms
Conference
Tools
ANALOGUE DIGITAL TRANS
FOR
MATIONAL
VR…
@jcaudron

20.
STORAGE IS
CHANGING
@jcaudron

21.
Archives
ANALOGUE
@jcaudron

22.
Archives Servers
ANALOGUE DIGITAL
@jcaudron

23.
ANALOGUE
Archives
DIGITAL
Servers Cloud
@jcaudron
TRANS
FOR
MATIONAL

24.
CONTENT IS
CHANGING
@jcaudron

25.
Paper
(static)
ANALOGUE
@jcaudron

26.
Paper
(static)
ANALOGUE
PDF
(semi-static)
DIGITAL
@jcaudron

27.
Paper
(static)
ANALOGUE
PDF
(semi-static)
DIGITAL
Smart
Data
(real-time)@jcaudron
TRANS
FOR
MATIONAL

28.
THE WORKPLACE
IS CHANGING
@jcaudron

29.
Office
ANALOGUE
@jcaudron

30.
Office
ANALOGUE
Home
Office
DIGITAL
@jcaudron

31.
Office
ANALOGUE
Home
Office
DIGITAL
NWOW
@jcaudron
TRANS
FOR
MATIONAL

32.
SOCIAL IS
CHANGING
@jcaudron

33.
ANALOGUE
Coffee
Machine
@jcaudron

34.
ANALOGUE
Coffee
Machine
DIGITAL
Facebook
@jcaudron

35.
ANALOGUE
Coffee
Machine
DIGITAL
Facebook
@jcaudron
???
TRANS
FOR
MATIONAL

36.
THE FUTURE
IS Hybrid
@jcaudron

37.
Don’t worry,
we’ve got a PLAN
@jcaudron

38.
Slicing the
Elephant
creates Insight
@jcaudron

39.
@jcaudron
THE MODEL

40.
The relationshipis changing
between the organization and the
outside world.
The Glass House
@jcaudron

41.
The evolution of unbundling and
how this changes your products,
services and go-to-market.
The Package
@jcaudron

42.
The position in the value chain
is challenged. You can bypass, or
be bypassed.
The Frog
@jcaudron

43.
Opinion makingis challenged.
New players can dominate the
attention of people.
The Gatekeeper
@jcaudron

44.
Primary location and placeof
consumption are changing. There is
a need to merge offline and online
The Traveller
@jcaudron

45.
Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant
@jcaudron

46.
Technologykeeps progressing.
We are only at the beginning of
the digital revolution.
The Cyborg
@jcaudron

47.
Digital Transformation is a
complex and never-ending
journey
@jcaudron

48.
YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron

49.
DETERMINE
THE IMPACT
@jcaudron

50.
CREATE A
North Star
VISION
@jcaudron

51.
DEFINE A
Transformation
STRATEGY
@jcaudron

52.
DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron

53.
KNOW
YOUR
AUDIENCE
@jcaudron

54.
THE CLASSICS
@jcaudron
TRADITIONAL MODELS TRADITIONAL CHANNELS

55.
THE CONVERTED
@jcaudron
TRADITIONAL MODELS DIGITAL CHANNELS

56.
THE DIGITAL
@jcaudron
NEW MODELS DIGITAL CHANNELS

57.
THE RUPTURED
@jcaudron
EVERYTHING NEW

58.
@jcaudron
F R O M TRANSLATION
T O TRANSFORMATION

59.
BUILD a new
ORGANIZATION
@jcaudron

60.
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
@jcaudron

61.
The Business
Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to
@jcaudron

62.
The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to
@jcaudron

63.
From an outdated
MOTHERSHIP
@jcaudron

64.
From an outdated
Mothership
TO A modern
F L E E T
@jcaudron

65.
Launchpad
Radar
Transformation Board
How to Organize The Fleet
@jcaudron

66.
Launchpad
Radar
Transformation Board
How to Organize The Fleet
@jcaudron
DIGITAL GOVERNANCE

67.
YOU NEED DIGITAL
Leadership
@jcaudron

68.
CEOIdeally your CEO
is the digital lead
CIO COO CbsOSalesMkt
IF WE BELIEVE IN FAIRYTALES
@jcaudron

69.
CEO
CIO COO CbsOSalesMkt
IF WE BELIEVE IN FAIRYTALES
Is the CIO the
digital lead?
Is the CMO the
digital lead?
REALITY
@jcaudron

70.
CEO
CIO COO CbsOSalesMkt
IF WE BELIEVE IN FAIRYTALES
Vertical focus, based
on traditional
technology, platforms,
processes
Vertical focus,
based on
channels, media,
communication,
marketing, …
A VISIONDIGITAL OFFICE CDO
Virtual Digital Leadership Team
@jcaudron
REALITY

71.
The Digital Office is Transversal
Sales
Marketing&Communication
Service&Support
HR
DIGITALLAB
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
DIGITAL OFFICE
@jcaudron

72.
TO PULL THIS OFF
YOU WILL NEED…
@jcaudron

73.
M I N D S E T
@jcaudron

74.
M E A N S
@jcaudron

75.
M A N D AT E
@jcaudron

76.
Digital Transformation is a
complex and never-ending
journey
@jcaudron

77.
TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
CHANNEL
STRATEGY
POLICY &
GOVERNANCE
SET-UP AND
ROLL-OUT RUN
ROLL-OUT
DIGITAL OFFICE
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
PLATFORM
DESIGN
REQUIREMENTS
PARTNER
SELECTIONRFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP
BUSINESS MODEL
PROJECT
KICK-OFF
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN PROGRAM/
DEVISION/…
RUN START-UP
(COACHING,
ADVICE)
START-UP
BUSINESS
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS
@jcaudron

78.
Thank You!
DOWNLOAD THE SLIDES
www.speakersbase.com/JO