1.
M A S T E R I N G
D i g i t a l
Transformation
I N M E D I A

2.
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

3.
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who
Are
You?

4.
Sold in 40
countries!

5.
Expect a smack in the face…
Digital Disruption is real

6.
What is your

7.
What do
These 4 have
in common?

8.
You have a
C H O I C E
Disruption
Modeling
Transformation

9.
You have a
C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction

10.
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe havens
will be subject
to digital
disruption
…
WAVES OF Disruption

11.
What can we learn?

12.
What can we learn?

13.
Digital Disruption is a story of…
%

14.
This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

15.
This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW

16.
The Tipping Point
YOU THEM

17.
The Digital Office is Transversal
Sales
Marketing&Communication
Service&Support
HR
DIGITALLAB
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
DIGITAL OFFICE

18.
THE IMPACT OF
D I G I T A L

19.
Slicing the
Elephant
creates Insight

20.
@jcaudron
THE MODEL

21.
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time

22.
versus
Retail
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

23.
Food
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

24.
Banking
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

25.
Health
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

26.
Auto-
motive
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg

27.
T H E I M PA C T O F
D I G I T A L
ON MEDIA

28.
The relationshipis changing
between the organization and the
outside world.
The Glass House
The relationshipis changing
between the organization and the
outside world.

29.
The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

30.
The evolution of unbundling and
how this changes your products,
services and go-to-market.
The Package
The evolution of unbundling and
how this changes your products,
services and go-to-market.

31.
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship

32.
The position in the value chain
is challenged. You can bypass, or
be bypassed.
The Frog

33.
The Frog Bypassing Virtualization Fragmentation of touchpoints

34.
Opinion makingis challenged.
New players can dominate the
attention of people.
The Gatekeeper

35.
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship

36.
Primary location and placeof
consumption are changing. There is
a need to merge offline and online
The Traveller

37.
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
US consumers now spend more
time in apps than watching TV

38.
Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant

39.
The Participant Community Power of the crowd Sharing economyCollaboration
Watching 40 Years Of Video Per Day

40.
Technologykeeps progressing.
We are only at the beginning of
the digital revolution.
The Cyborg

41.
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

42.
Are you
Scared or
Inspired?
@jcaudron

43.
Don’t worry,
we’ve got a PLAN
@jcaudron

44.
Digital Transformation is a
complex and never-ending
journey
@jcaudron

45.
YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron

46.
DETERMINE
THE IMPACT
@jcaudron

47.
CREATE A
North Star
VISION
@jcaudron

48.
DEFINE A
Transformation
STRATEGY
@jcaudron

49.
DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron

50.
KNOW
YOUR
AUDIENCE
@jcaudron

51.
@jcaudron
WHO DO YOU SERVICE?

52.
@jcaudron

53.
@jcaudron
WHO DO YOU SERVICE?

54.
@jcaudron

55.
@jcaudron
WHO DO YOU SERVICE?

56.
@jcaudron

57.
@jcaudron
WHO DO YOU SERVICE?

58.
@jcaudron

59.
@jcaudron
YOU CHALLENGERS
The Challengers move into your space,
when will you move into theirs?

60.
UNDERSTAND
TRANSFORMATION
@jcaudron

61.
@jcaudron
F R O M DIGITIZATION
T O TRANSFORMATION

62.
ORGANIZATION
CUSTOMER
RELATIONS
PRODUCT
BUSINESS
MODELS
DIGITIZATION
Everything you do in your channel
TRANSFORMATION
Existing product - old business models
Old products - new business models
New products - new business models

63.
BUILD a new
ORGANIZATION
@jcaudron

64.
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
@jcaudron

65.
The Business
Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to
@jcaudron

66.
The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to
@jcaudron

67.
From an outdated
MOTHERSHIP
@jcaudron

68.
From an outdated
Mothership
TO A modern
F L E E T
@jcaudron

69.
Launchpad
Radar
Transformation Board
How to Organize The Fleet
@jcaudron

70.
Launchpad
Radar
Transformation Board
How to Organize The Fleet
@jcaudron
DIGITAL GOVERNANCE

71.
YOU NEED DIGITAL
Leadership
@jcaudron

72.
The Digital Office is Transversal
Sales
Marketing&Communication
Service&Support
HR
DIGITALLAB
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
DIGITAL OFFICE
@jcaudron

73.
TO PULL THIS OFF
YOU WILL NEED…
@jcaudron

74.
M I N D S E T
@jcaudron

75.
M E A N S
@jcaudron

76.
M A N D AT E
@jcaudron

77.
Digital Transformation is a
complex and never-ending
journey
@jcaudron

78.
TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
CHANNEL
STRATEGY
POLICY &
GOVERNANCE
SET-UP AND
ROLL-OUT RUN
ROLL-OUT
DIGITAL OFFICE
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
PLATFORM
DESIGN
REQUIREMENTS
PARTNER
SELECTIONRFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP
BUSINESS MODEL
PROJECT
KICK-OFF
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN PROGRAM/
DEVISION/…
RUN START-UP
(COACHING,
ADVICE)
START-UP
BUSINESS
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS
@jcaudron

79.
Thank You!
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www.speakersbase.com/JO