Jo Caudron spoke about managing digital transformation in Real Estate at CIB Vastgoedcongres 2015.
No sector is safe from disruption, you have to start acting today to transform your company for a digital-first future.
2. @jcaudron
• we are a digital and innovative
marketing consulting company
• founded in 2009 as Dearmedia, now
the nucleus of the Duval Union
ecosystem
• we work for large European clients
• we have a strong vision on the
impact of digital and act accordingly
• we are advisors, writers, coaches
and entrepreneurs
3. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur
involved in 20+ start-ups.
Founding Partner of
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who are you?
7. @jcaudron
Waves of Digital Disruption
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
Real-Estate
HR
…
2015+
Finance
Healthcare
Automotive
Real-Estate
Retail
Education
Telco
…
2020+
All Safe havens
will be subject
to digital
disruption
…
14. Product, services and packages are changing.
From bundling to unbundling.
This metaphor describes the evolution of
unbundling and how this changes the
products and services you offer and your go-
to market.
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
18. This metaphor describes the by-passing that
you are subject to or that you can perform
yourself, leading to a change in the existing
value chain.
The position in the value chain is challenged.
Bypassing
Virtualization
Fragmentation of
touchpoints
The Frog
21. This metaphor describes the change of
opinion making, of leadership, the entrance of
new players that dominate the attention of the
people.
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper Opinion making is challenged.
22. New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper
The traditional gatekeeper Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
New “experts” +
24. This metaphor describes the change of
location and place, the emergence of hybrid
models that merge online and offline, to
create a consistent user experience and
customer journey.
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
Primary location and place of consumption
is changing
28. This metaphor describes the importance of
the crowd, the power that it represents for the
good or the bad of the organization.
The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
Consumers are uniting and creating
powerful communities
31. This metaphor describes the fact that we are
just at the beginning of the digital revolution,
which means that all of the change that is
already happening is probably just scratching
the surface.
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
Technology keeps progressing.
58. Get a real estate loan. No bank required.
“We believe a
technology-enabled
marketplace that
brings together
borrowers and
investors is the future
of mortgage.”
73. Go for new
business
models and
revenue
streams!
Claim Back Native Assets
Copy leading markets (US …)
Learn from
other industries
Future
Ideas
Current
Strength
Future
Strength
+
74. What is
your digital
future?
Understand Digital Impact1
Get Digital Leadership2
Create a Vision of the Future3
Build a Digital Roadmap4
Go for new business and revenue streams5