This document discusses how digital transformation is impacting events in three main ways: 1) Events need to focus on social media and content to win, 2) The experience of attending an event needs to go beyond gimmicks and provide frictionless and personalized experiences, 3) Events need to move from a one-time experience to ongoing engagement through mobile apps and community building. The document encourages event managers to embrace these digital trends, learn new skills like visual storytelling, and start practicing and creating their own solutions to problems in the industry.

1. Event(managers)
in the digital
world
@nickvinckier

2. Duval Union Consulting
Social Seeder
@nickvinckier
digital consultant
@nickvinckier
Aalst :)
www.duvalunionconsulting.com

3. Digital
Transformation
A model to master
digital disruption
SOLD IN +40 COUNTRIES
@dadovanpeteghem
digitaltransformationbook.com

5. Who already heard of
Digital
Transformation?
@nickvinckier

6. 1.The world is changing
2.Impact on Events
3.What can you do?
@nickvinckier

7. “WHY THE F#CK
IS THIS INTERESTING
TO US!?”
@nickvinckier

8. @nickvinckier
The Business
Digital
2008
When I
started
at VIVES
…

9. @nickvinckier
FROM ... ... TO
The Business
Digital
(at the
sidelines)
Digital in
the core
2016 2020

10. “We are underestimating the
urgency to recruit high end digital
talents, no matter their age”
@dadovanpeteghem
This should be our
#1 HR priority for
the coming years

11. @nickvinckier

12. @nickvinckier
“If you can't understand the new world
of digital, fire yourself.
Build an executive team that is digital-
first. Make sure there is a techie on the
board of directors.
If the board has a low digital IQ,
the company will have a low digital IQ”
George Colony
CEO Forrester Research

13. has never been ‘easier’
IF you are tech-savvy
@dadovanpeteghem
Climbing up the ladder

14. Businesses don’t
have a clue…
You should!

15. “THAT’S WHY IT
IS INTERESTING
TO YOU!”
@nickvinckier

16. @nickvinckier

17. @nickvinckier
Mobile
THE SPEED OF CHANGE
Social
Digital
Analog
Internet

18. @nickvinckier
1971 2000 2006
2007 2008 2009 2010 2011 2012 2013 2013 2014 2015

19. @nickvinckier
1971 2000 2006
2007 2008 2009 2010 2011 2012 2013 2013 2014 2015

20. @nickvinckier

21. @nickvinckier
"We won't experience 100 years of
progress in the 21st century — it
will be more like 20,000 years of
progress (at today's rate).”
— Ray Kurzweil

22. @nickvinckier

23. @nickvinckier
Think about if you want to rent a house or go on an
expensive trip? With virtual reality, the seller could
put you there so you could virtually walk through that
house or hotel, more as if you were actually there."
NEWS
COVERAGE
EDUCATION SPORTS SHOPPING
COURTROOM
ENTERTAIN
MENT
THERAPY ….

24. @nickvinckier newscientist.com/article/dn28439-the-hot-new-job-in-silicon-valley-is-being-a-robots-assistant/
The hot new job in Silicon Valley
is being a robot’s assistant

25. @nickvinckier
The robot's assistant

26. @nickvinckier
“65% of the jobs today
won't exist in 2020”
- Saskia Van Uffelen, CEO Ericsson

27. @nickvinckier
The New Bookkeeper Is a Robot
In corporate finance departments, software does tasks that once took armies of people
http://www.wsj.com/articles/the-new-bookkeeper-is-a-robot-1430776272

28. @nickvinckier
Everyone will become a techie
#AGTECH

29. @nickvinckier newscientist.com/article/dn28439-the-hot-new-job-in-silicon-valley-is-being-a-robots-assistant/
The farm of the future, #agtech!

30. @nickvinckier
Ray Kurzweil: In The 2030s, Nanobots In
Our Brains Will Make Us 'Godlike'

31. Stephen Hawking, Elon Musk, and Bill
Gates Warn About Artificial Intelligence
@nickvinckier

32. @nickvinckier

33. @nickvinckier
Elon Musk Wants
to Launch 4000
Satellites to
Provide Global
Internet

34. @nickvinckier
Elon Musk:
Cars all go self-driving in 20 years

35. @nickvinckier
Apple registers automobile
domain names, including
"apple.car"
reuters.com/apple.car

36. @nickvinckier
We are living through
One of the biggest shifts in
human kind

37. @nickvinckier
WE ARE IN DIGITAL KINDERGARTEN :-)

38. @nickvinckier

39. @nickvinckier
Digital is becoming
Business Critical$
‘Tech’ used to be for nerds… but now

40. GOOD FOR YOU, GUYS
;@nickvinckier
1600 - 1800 EUR per maand…

41. ;
BUT, BAD FOR THEM…

42. NO ONE IS SAFE

43. NO ONE IS SAFE

44. @nickvinckier

45. @nickvinckier
How far are
you from
your Uber
moment?

46. @nickvinckier
1995+
Music
Photography
Video Rental
…
2010+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
SERVICES?
…
2020
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF DISRUPTION

47. @nickvinckier
Amazon is ready to start automatically
restocking your home for you
The Dash Button
http://www.theverge.com/2016/1/19/10788758/amazon-dash-buttons-replenishment-service-ge-launch

48. @nickvinckier
Samsung’s new
fridge has a built-in
grocery store
http://thenextweb.com/gadgets/2016/01/05/samsungs-new-fridge-has-a-built-in-grocery-store/

49. @nickvinckier
Sensor-based ‘passive’ buying expected to
make up 15% of all purchases in 2020
http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/

50. @nickvinckier

51. @nickvinckier http://qz.com/548071/apples-tim-cook-says-cash-will-be-dead-for-the-next-generation-of-kids/
Apple’s Tim
Cook says cash
will be dead for
the next
generation of
kids

52. @nickvinckier
"EVERYONE HAS A PLAN TILL THEY
GET PUNCHED IN THE FACE"

53. THE IMPACT
ON EVENTS
@nickvinckier

54. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Cyborg
THE WHEEL
OF CHANGE
The Participant

55. @nickvinckier
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
WIN ON SOCIAL MEDIA
= WIN ON EVENT MGMT.
Snapchat
Geofilters
& Live

56. @nickvinckier
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
WIN ON SOCIAL MEDIA
= WIN ON EVENT MGMT.
Content
=
King

57. @nickvinckier
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
HAVE DIGITAL CRISIS PLAN

58. @nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL
EXPERIENCES!

59. @nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL
EXPERIENCES!
More than
a gimmick
“Digital
First”

60. @nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL
EXPERIENCES!
Wow…

61. @nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL
EXPERIENCES!
Frictionless…
Entrance
Payment
Connection
….
Go for
0 friction

62. @nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL
EXPERIENCES!
Personalized
“HiTina,
thanks for coming…”

63. @nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL
EXPERIENCES!
Not just:
- Balloons
- Story
- Technology
- …

64. @nickvinckier
Bypassing
Virtualization
Fragmentation of
touchpoints
The Frog
MOVE FROM ONE SHOT
TO MOMENTUM
- Events
- Blog
- Vacatures
- Books
- Emails
- Shop
- …

65. @nickvinckier
Bypassing
Virtualization
Fragmentation of
touchpoints
The Frog
MOVE FROM ONE SHOT
TO MOMENTUM

66. @nickvinckier
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper
SEE VISITORS AS
PARTICIPANTS
New sorts
of ‘media’
Online PR your event!
- Traditional online media
- New online media

67. @nickvinckier
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper
SEE VISITORS AS
PARTICIPANTS

68. @nickvinckier
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper
SEE VISITORS AS
PARTICIPANTS

69. @nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Convenience
through
mobile apps

70. @nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Mobile is the way
to go
Make a
shareable
event!
= promotion
for new events

71. @nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Mobile payment

72. @nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Relevant
Notifications

73. @nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Relevant
Notifications

74. @nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Solve this!

75. @nickvinckier
The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
CREATE A
COMMUNITY
Community

76. @nickvinckier
The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
CREATE A
COMMUNITY
Gamification

77. @nickvinckier
The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
CREATE A
COMMUNITY
Sharing economy

78. @nickvinckier
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
ORGANIZE SMART
EVENTS
Internet ofThings
KegBot
“More drinks/staff
needed at Bar 2”

79. @nickvinckier
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
ORGANIZE SMART
EVENTS
WunderBar
Smart dispensers

80. @nickvinckier
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
ORGANIZE SMART
EVENTS
More than a gimmick
- Crowd control
- 1 on 1 Data
- …

81. What should YOU do?
The most important:
@nickvinckier

82. BE A PRACTITIONER
@nickvinckier

83. It’s never been any easier.
@nickvinckier

84. 1. School vs. Work
DOING TIME
vs
USING TIME
Generating experience
@nickvinckier

85. 2. Understand Social Media
SNAPCHAT
PERISCOPE
BEME
ANCHOR
PEACH
… move first!
@nickvinckier

86. 3. Storytelling skills
VISUAL
TEXTUAL
CONCEPTUAL
… learn to tell a story!
@nickvinckier

87. 4. LEARN
EVENTPLANNER
BLOOVI
TECH CRUNCH
… stay on top of things!
@nickvinckier

88. 5. FORGET IDEAS
Look for problems
UBER vs SEGWAY
> Virtual Reality for Sponsors
Maybe start your own startup…?
@nickvinckier

89. DO MORE
@nickvinckier

90. Businesses don’t
have a clue…
You should!
@nickvinckier

91. @nickvinckier
Thank you!
@nickvinckier