Google is the ultimate gatekeeper of information through its search engine, but it uses this information itself to disrupt a lot of industries. You think it is not in yours? You might want to think twice and take a look at everything it is doing. Don't sit and wait, take your future into your own hands. http://www.digitaltransformationbook.com/

1. From search engine to
disrupting 15+ industries
@dadovanpeteghem
@sdwouters

2. Google was launched as a search
engine in 1997, by Larry Page and
Sergey Brin, two university students.

3. Their mission statement from the
start was "to organize the world's
information and make it
universally accessible and useful”.
After Google went public in
2004, it started using its
information to become much
more than a search engine.

4. Google is the ultimate Gatekeeper of
information through its search engine,
but it is also much more than that.
The Gatekeeper
The Frog
Google industries15+
by-passing…
disrupting…
investing in…

5. Over the years, Google has vastly
expanded its range of products
and services and seems to be
getting involved in almost every
industry and aspect of our lives.
It is the organization with the most data and it
enters and disrupts industry after industry,
often by-passing the traditional players in it.

6. Google believes it will take more than switching to
renewable energy sources to stop global warming,
but it still invests in it through Google Green.
Investing in energy

7. Through Google Fiber it has become an
Internet provider, with some of the fastest
speeds in the world. At the moment Fiber
is only available in some cities in the USA,
but there are plans to expand.
Disrupting ISP’s

8. Not everyone is lucky enough to live
in a country where this is possible,
so Project Loon will provide rural
areas with Internet through floating
balloons that send out a WiFi signal.
Facebook is planning to do this with
Drones, and SpaceX (through a $1B
Google investment) with satellites. They
all want to connect the whole world.
By-passing ISP’s

9. Of course the unconnected
need devices too. Google is
working on its own cheap and
personalized smartphones
through project Ara to
connect the next 5 billion.
Disrupting smart devices
And its own smartwatches,
Android Wear.

10. Its affordable Chromebooks and Android-
based devices get heavy competition
from brands like Apple, Huawei, Xiaomi,…
Operating systems

11. It has Google Wallet for payments and Gmail,
Google+ and Hangouts for communication.
Competition in these sectors is huge though, there are lots of
popular payment systems, social networks and chat apps.
Payments
Communication

12. Google bought YouTube for $1.65B in
2006. It has been disrupting the media for
the past decade and became the second
biggest search engine since 2011.
Disrupting Media

13. Google Forms allow people to gather insights through their own surveys.
By-passing market research

14. Google Maps has disrupted
and by-passed transport
information, even going as
far as flight prices, public
transport times, traffic
information,…
Disrupting transport & mapping

15. Instead of selling through traditional retail
or other webshops, Google goes directly
to the customer through its own webshop.
By-passing retail

16. In the home appliance market it has acquired Nest, which has smart
thermostats and smoke detectors, and dropcam, a home monitoring system.
Disrupting home appliance

17. Since 2009, Google has
acquired, invested in, or merged
with over 250 companies. That is
almost 1 company per week.

18. will make us live longer
How

19. While most large companies
focus on purely commercial
activities, our world faces more
problems and challenges than
our governments and leaders
can ever solve. Innovative
companies can help them.
Google has its own ambitions to
make us live longer and
healthier, through various
projects that go beyond its core
business of information.

20. Google has a crisis response kit to
support disaster relief, including a Person
Finder, Public Alerts and Crisis Maps.
By-passing governments and humanitarian aid

21. Its self-driving cars will drastically
lower traffic accidents, reduce CO2
emissions and free up a lot of our time.
Disrupting Automotive

22. Google acquired Boston Dynamics, a company that
is creating robots that may one day perform or aid
in tasks that humans would have to take risks for.
Investing in Robotics

23. How will we continue to feed our ever growing population
when half of our food gets thrown away? Google aims to
find answers to this through Future Food 2050.
Disrupting Food

24. Healthcare is another area with a lot of
unsolved problems. Google is working
on nanoparticles that can swim through
your blood to identify diseases and a
bracelet that can identify cancer.
Disrupting Healthcare

25. Testing nowadays often happens on animals and in later
stages on humans. Google is creating synthetic human
skin on which tests can be performed in the future.
Disrupting Healthcare

26. Its smart contact lens will even allow people with
diabetes to manage their disease and help visually
impaired or blind people with their eyesight.
Disrupting Healthcare

27. In 2015 Google will be investing
even more in companies that
slow aging, battle diseases and
thus lengthen our lives.
By-passing Healthcare

28. Energy
ISP
Smart
devices
Operating
systems
Payments
Communication
Media
Market
research
Transportation
Retail
Home
appliances
Optics Healthcare
Robotics
Automotive
Food
Product
testing
Humanitarian
aid
more…
and we are probably missing some…
is much more than a search engine, it is in 15+ industries

29. Are you ready to deal with the invasion
of Google and others in your industry?
Our book on Digital Transformation can
help you to anticipate disruption and
take your future in your own hands.
digitaltransformationbook.com