Nasdaq Bag It Presentation

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duvaydova

Empresariales Tecnología

bagIT Diana
Uvaydova

REDESIGN of
NASDAQ.com
bagIT: A Millennial Friendly
Website

bagIT Diana Uvaydova

Current NASDAQ Screen

NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana
Uvaydova

Millennials: n. A term used to refer
to the generation, born from 1980
onward, brought up using digital
technology and mass media; the
children of Baby Boomers.

NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana
Uvaydova

Habits: Professional
Research

 Tech-Savvy

 Heavy Beer & Wine Drinkers

 Health Conscious

 Shop Farmers’ Markets

 Have gym memberships

 Tuned into Politics

 Very Social Generation – Connected
24/7

NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana
Uvaydova

Habits: Anecdotal Observations
 Constantly texting

 Very Diversified Groups/Cliques

 Smoke less than previous generations

 Prefer lounges instead of clubs

 Spend a lot of time in Starbucks/ free Internet
connection

 Energy-drink junkies

 Busy social calendars

 Hard-working

 Start driving
NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana
Uvaydova

Habits: Anecdotal Observations
Like to shop at:
Aeropostale
Pacific Sunwear
Papaya
H&M
Banana Republic
Armani Exchange

 Like to hang out at:
Sushi places
Friday’s
Pool Halls
Movies
Malls
Beach

NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana
Uvaydova

Reference Sites for 16-24 year
olds:
Google
Limewire
Youtube
CollegeBoard
Fastweb
Fafsa
Amazon
eBay
staTravel

NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana
Uvaydova

Social Networking Sites:

Facebook

Myspace

Twitter

LinkedIn

NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana
Uvaydova

NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana
Uvaydova

Inspired by…

NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana Uvaydova

Resources

http://millennialmarketing.blogspot.com/2009/04/abc-family-network-deft-
millennial.html

http://www.youthtrendsreport.com/2008/10/media-that-moves-millennials.html

http://mywcpa.org/files/PDI/WCPA_PDI_09_working_with_millennials.pdf

http://www.hotelworldnetwork.com/millennialmarketing

http://www.naturalnews.com/001409.html

http://byhill.wordpress.com/2009/05/01/10-stratagies-to-help-retain-millennials/

http://generationsatwork.com/articles/millenials.htm

http://millennialmarketing.blogspot.com/2008/10/millennial-spirits-make-mine.html

http://www.ecommercetimes.com/story/trends/51394.html

NASDAQ reformed Habits Reference Sites Color Palette

bagIT Diana Uvaydova

THANK YOU

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Nasdaq Bag It Presentation

1. bagIT Diana Uvaydova REDESIGN of NASDAQ.com bagIT: A Millennial Friendly Website

2. bagIT Diana Uvaydova Theme: “Market Activity” for 16-24 year olds -will allow Millennials to catch up on their personal profiles as opposed to catching up on stocks. Will include updates on: -My financial horoscope -New scholarships -My profile -My news -Who’s online? -My forecast -Local Internships & Job suggestions -Latest entertainment news NASDAQ reformed Habits Reference Sites Color Palette

3. bagIT Diana Uvaydova Current NASDAQ Screen NASDAQ reformed Habits Reference Sites Color Palette

4. bagIT Diana Uvaydova Millennials: n. A term used to refer to the generation, born from 1980 onward, brought up using digital technology and mass media; the children of Baby Boomers. NASDAQ reformed Habits Reference Sites Color Palette

5. bagIT Diana Uvaydova Habits: Professional Research  Tech-Savvy  Heavy Beer & Wine Drinkers  Health Conscious  Shop Farmers’ Markets  Have gym memberships  Tuned into Politics  Very Social Generation – Connected 24/7 NASDAQ reformed Habits Reference Sites Color Palette

6. bagIT Diana Uvaydova Habits: Anecdotal Observations  Constantly texting  Very Diversified Groups/Cliques  Smoke less than previous generations  Prefer lounges instead of clubs  Spend a lot of time in Starbucks/ free Internet connection  Energy-drink junkies  Busy social calendars  Hard-working  Start driving NASDAQ reformed Habits Reference Sites Color Palette

7. bagIT Diana Uvaydova Habits: Anecdotal Observations Like to shop at: Aeropostale Pacific Sunwear Papaya H&M Banana Republic Armani Exchange  Like to hang out at: Sushi places Friday’s Pool Halls Movies Malls Beach NASDAQ reformed Habits Reference Sites Color Palette

8. bagIT Diana Uvaydova Reference Sites for 16-24 year olds: Google Limewire Youtube CollegeBoard Fastweb Fafsa Amazon eBay staTravel NASDAQ reformed Habits Reference Sites Color Palette

9. bagIT Diana Uvaydova Social Networking Sites: Facebook Myspace Twitter LinkedIn NASDAQ reformed Habits Reference Sites Color Palette

10. bagIT Diana Uvaydova NASDAQ reformed Habits Reference Sites Color Palette

11. bagIT Diana Uvaydova Inspired by… NASDAQ reformed Habits Reference Sites Color Palette

12. bagIT Diana Uvaydova Resources http://millennialmarketing.blogspot.com/2009/04/abc-family-network-deft- millennial.html http://www.youthtrendsreport.com/2008/10/media-that-moves-millennials.html http://mywcpa.org/files/PDI/WCPA_PDI_09_working_with_millennials.pdf http://www.hotelworldnetwork.com/millennialmarketing http://www.naturalnews.com/001409.html http://byhill.wordpress.com/2009/05/01/10-stratagies-to-help-retain-millennials/ http://generationsatwork.com/articles/millenials.htm http://millennialmarketing.blogspot.com/2008/10/millennial-spirits-make-mine.html http://www.ecommercetimes.com/story/trends/51394.html NASDAQ reformed Habits Reference Sites Color Palette

13. bagIT Diana Uvaydova THANK YOU NASDAQ reformed Habits Reference Sites Color Palette

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Nasdaq Bag It Presentation