Recomendados
Recomendados
Más contenido relacionado
Último
Último (20)
Destacado
Destacado (20)
Under armour presentation!
- 6. Social Media
- 9. Budget
Notas del editor
- I would like to introduce “Under Armour Digital Strategy”
- under armour identified as Young men fit into our primary target because their self-consciousness and wanting to work on their self-development, and a desire for social connection. Another target audience is men seeking athletic leagues and competitive environments.We tries to target athletes of all ages, from young males and females to more accomplished athletes. As I said the main focus of Under Armour’s target demographic seems to be young males. Most Underarmour sales are from young male athletes.
- Under Armour has multiple contracts with college football programs throughout the country. So We are going to put a high focus on male dominated sports player like football, basketball and football.
- I will know the campaign is a success by following: -Checking site traffic-Clear those unique visitors and returning visitors-Increasing digital page’s views per visit (like twitter, facebook, etc)-We are going to set private chat sessions for any concern-Keeping Facebook, Twitter, or any kinds of social media followers or fans-Pay-per-click traffic volume-Blog traffic-Checking number and quality of product reviews-Brand or display advertising click-through rates-Affiliate performance rates
- Our goal is that let all men who is interested in sports wear or self-development to know there is so many opportunities to get their best sports wear “Under Armour”
- Also, let them know that there is a chance to look for savings at Under Armour's Outlet store through any social media. Hundreds of items to choose from that are priced to perform, and free shipping available in US.
- I would like to create new campaign called “ One purchase, One reward” It is basically one simple idea that if people purchase any items from Under armour, they will get code which is reward about 10% of purchase. So for example, if one purchaser bought $ 200 Under armour goods, he or she will receive $20 reward which is able to be used in online store or actual store. In addition I would like to set other additional campaign called” Tweet It! Get It!”. Once people tweet their purchase in Twitter with #BoughtUnderArmour!, they will have a chance to get $300 Under Armour gift card. We are going to provide 10 those gift cards to purchaser. We are going to do those campaign to get people's attention and boost Under Armour's brand awarness!
- We are going to use three different types of digital tools to implement our campaign Weebly: Weebly is the simplified drag and drop engine, Weebly makes us possible to create a content rich website in minutes, launch our new campaign with tons of features. I choose this because it’s completely free. Rock the Post: Rock the Post is a social networking platform for entrepreneurs to fund and swap resources. This site is a great tool for our networks and reach new users. We can use this tool to start to our new campaign with thousands of users. Hootsuite: Hootsuite allows us to manage the social media madness by cross platform message scheduling and extensive data tracking so that we can manage the best way to advertise or control the campaign.
- We decided to consign digital advertisement to the R/GA digital advertising agency. The avg. digital agency charges $150-250/hr. We are trying to run the digital campaign three month. Therefore we decide to set $ 432000 as the budget.