Brand owned by Customer not Company. Branding is all about Experience, how to Engage Customer and Brand Authenticity that never can be copied by other.

1. BRAND MASTERExperience! Engagement! Authenticity!
&

2. in 21st Century
without Branding
you can do NOTHING
“
“
- Jay Conrad Levinson -Father of Guerrilla Marketing

3. “To plan for one year,
grow sales.
To plan for three years,
grow channels.
To plan for decades,
grow a brand.”

4. INFORMATIONERA
TechnologY
INDUSTRIAL ERA
M a c h i n e
Conceptual Era
Design & Creative Thinking

9. What happen in 2016 ?

10. #1 From Brand to Brand Experience

11. #2 Brand
become more
Personal

12. #3
Brand
become more
Human

13. OLD LOGO NEW LOGO

15. NEW
CATALOG

20. #4 Brand become
Localized

21. #5 Brand will tell it's Story

23. Desire

25. Mystique

27. Temptation

29. #6 Brand Engagement
more than Awareness

30. Why Branding?

31. Marketing 1.0 Marketing 2.0 Marketing 3.0
MARKETING TRANSFORMATION
PRODUCT
SALES
BRAND
CUSTOMER
VALUE
CULTURE

32. PRODUSEN
TOKO
Marketing 1.0

33. PRODUSEN
TOKO
Marketing 2.0
PRODUSEN
TOKO
PRODUSEN
TOKO
PRODUSEN
TOKO
PRODUSEN
TOKO

34. PRODUSEN
TOKO
Marketing 2.0
PRODUSEN
TOKO
PRODUSEN
TOKO
PRODUSEN
TOKO
PRODUSEN
TOKO
?

35. BRANDING = building a CHARACTER

36. BRAND
Product point of View
Customer point of
View

37. Brand is how Customer see us
Customer
Point of View Product
point of View
1. Quality
2. Flavor
3. Ingredients
4. Variety1. Lifestyle
2. Cool
3. Design
4. Trendy

41. What should I do with my
Brand?

42. “Customers must recognise that you
stand for something.”

43. #1 Brand
AUTHENTICITY

46. INTERACTION
POWER
WHAT THEY THINK & FEEL
The answer for their desire &
anxiety
WHAT THEY EXPERIENCE
something that people see, touch,
smell, taste, & hear
WHAT THEY SEE
Identity or design that people
can recognise
VISUAL
POWER
EMOTIONAL
POWER
#2 Speak their LANGUAGE

47. TheWorld’sThinnest Notebook. Macbook Air.

49. #3 the RIGHT THING at the RIGHT PLACE

50. #4 Make your Brand OMNIPRESENCE
I DA A
Attention Interest Desire Action
I SA A S
Attention Interest Search Action Share

53. #5 it’s a Brand
Conversation

55. #6 Think Global Act LOCAL

58. let's connect
dwdove.wordpress.com
dwdove David Setiawan
dwdove davidsetiawan83
david.setiawan@crea.co.id
www.crea.co.id