I presented this to my agency as something to include in our summer programs for our beer & spirits client.

1. Foursquare: The Missing Link
Social Media Steps into the Real World

2. The Social Toolbox

3. The Social Toolbox

4. The Social Toolbox

5. The Social Toolbox

6. What is it?
• A location-based
social network
• Allows you to
check-in at places
using the GPS from
your mobile phone

7. Why it has that “stick”
value
• Over 500,000 current users
and growing
• Competition: Earn badges and
points to compete with others
• Friends: Find out what your
friends are up to
• Inside Scoop: See tips about
locations that are close to you
• Free Stuff: Loyalty
promotions give users a
reason to check-in

8. The New Tool in the
Toolbox
• Combines social interaction with real-
world interaction
• Low cost and low maintenance
• A great way to increase brand
interaction
• Incentive to get locations to
participate: Business

9. 4 Elements
• Promotion
• Facebook, Twitter, & On-site
• Achievements
• Visits, Checking in with friends,
Tips, Mayor
• Ambassadors’ Roles
• Establishment’s Responsibilities

10. Promotion

11. Promoting with
Facebook
• Informing consumers
about the platform
• Link to Foursquare
site
• Wall posts about
rewards they could
win
• Info about specific
events posted on wall
during program

12. Promoting On-site
• Small signage in the
window
• “Sign up for
Foursquare”
• Mention rewards they
could win by signing
up

13. Promoting with Twitter
• Tweet about:
• Rewards
consumers can win
• Promotions that
are going on, Right
Now!
• Future promotions

14. Achievements

16. • Visits: first time, milestones (10x,
25x, etc.)

17. • Visits: first time, milestones (10x,
25x, etc.)
• Checking In With Friends: rewarded
higher because it brings more people
to the promotion

18. • Visits: first time, milestones (10x,
25x, etc.)
• Checking In With Friends: rewarded
higher because it brings more people
to the promotion
• Tips: positive tips should be rewarded
because it encourages word-of-mouth

19. • Visits: first time, milestones (10x,
25x, etc.)
• Checking In With Friends: rewarded
higher because it brings more people
to the promotion
• Tips: positive tips should be rewarded
because it encourages word-of-mouth
• Mayor: hardest to attain, special
reward and recognition should be
given

20. Ambassadors’ Roles
• Checking for appropriate signage
• Use “tips” feature to inform
consumers of promotions
• Should include rewards possible
• Friend key influencers in the market
on Foursquare
• Tweet about active promotions

21. Establishment’s
Responsibilities
• Put up signage on location
• Promote rewards on Foursquare’s
venue interface online
• Sell, Sell, Sell

22. RedPeg
Marketing
March 31, 2010
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