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Immersive Technologies and 21st Century Challenges and Opportunities
1. Serious Games and Immersive Technologies21st Century Challenges and Opportunities Malaysia Serious Gaming Forum Kuala Lumpur David Wortley FRSA
2. The 21st century is an unprecedented period in human history full of new challenges and opportunities created by low cost on demand and ubiquitous access to both global knowledge and powerful publishing toolsWe are in largely uncharted waters and technologies which engage, influence, educate and above all create and sustain relationships will be critical
3. Structure Good News and Bad News Disintermediation and the Prosumer Revolution Immersive Technologies, Smart Growth and Regional Innovation Thoughts to Ponder
4. Good News !! Growth, enterprise and innovation are virtually guaranteed in the global information society We are living in an age of unprecedented opportunity and choice Our global society is the most connected in the history of mankind Machine intelligence is helping us to fulfil our human potential in all aspects of our lives.
5. Bad News !! The disruptive technologies of the 21st century pose an unprecedented challenge to our sustainability Our global society is the most disconnected in mankind’s history We are transferring all our intelligence and capabilities into machines that we will totally depend on Like nuclear energy, the internet has the potential to be harnessed to liberate humanity or destroy it
18. Immersive Technologies Games Virtual Worlds Social Networks Immersive Technologies are commercially very significant because they engage our discretionary time, attention and money – they educate, inform and influence society
27. Some Statistics Games industry is bigger than movie and music industry 180 million active gamers in the USA playing on average 13 hours per week China 200m, India 105m, Europe 100m, Russia 10m One million people played Red Redemption’s Climate Change Game 100k people played Floodsim in first 6 weeks World Crisis games are very popular e.g. World without Oil, Evoke, Lost Joules, Innocentive (crowd sourcing)
34. Ticking all the Boxes Immersive Technologies have not only created huge market potential but have driven innovations across all sectors
35. Innovation Happens Across Boundaries 3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence, pattern recognition are all driven by Immersive Technology applications
36. Immersive Applications driven by Human Needs and Emotions Enhancing our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies
40. The Secrets of Harnessing a New Communications Technology Attractiveness Accessibility Affordability Does it interest/excite me ? Is it easy to access ? Can I afford the time, attention and money ?
41. What are the Key Features ? Personalisation / relevance Interface and Ubiquity Cost in time and money Ability to control / shape Richness of experience Challenge / motivation Intrinsic and extrinsic rewards
42. Reality is Broken Gamers have been mastering the art of planet craft for years through “God” games. Designers of online games – and those who play them –have a head start on this mission. Gaming is “a twenty-first-century way of thinking and leading and of working together to accomplish real change” The great challenge for us today, and for the remainder of the century, is to integrate games more closely into our everyday lives, and to embrace them as a platform for collaborating on our most important planetary efforts. Jane McGonigal