1. RED BULL:Final Presentation Outline Social Media Marketing Proposal

2. Red Bull’s Foundation“It Gives You Wings” An energy drink company founded in 1982 and introduced in the USA in 1997 Strengths Enormous Media Budget Own the Market Share Strong brand loyalty Event and Athlete Sponsorships Weaknesses Non-diversified product line Higher price than its competitors

3. Red Bull’s Foundation Opportunities Emerging markets New Products Growing popularity of “action sports” New media marketing opportunities Threats Lower cost competitors Health concerns

4. Campaign Goals Significantly increase followers on Twitter Create a Red Bull YouTube channel Increase views of Red Bull sponsored athletes and events Significantly increase Facebookfans Build a blogging community Over-arching Goal: Raise overall brand awareness by increasing Red Bull’s online presence across four various mediums

5. The Online Components

6. Campaign Ideas:Social Networking Sites Facebook Fan Page SEO More frequently updated fan page Promotions/Contests/Coupons Surveys Twitter SEO Link Red Bull sponsored athlete’s to the brand’s page Tweet more frequently Provide useful brand information

7. Campaign Ideas:Extreme Blogging Community Red Bull sponsored athletes are some of the most famous and unique people in the world They live incredibly unique and interesting lives Require Red Bull sponsored athletes to blog about their day-to-day lives. Each athlete’s blog is linked to the next one

8. Campaign Ideas:YouTube Channel Create a Red Bull YouTube channel Post all Red Bull sponsored content here Athletes and Events from across the globe A single destination for all Red Bull video

9. The Budget Free Mediums Facebook, Twitter, YouTube Almost Free Mediums Blogging Cost of Labor The only significant cost of this campaign will come from paying employees to monitor and update the four online mediums

10. Evaluating Campaign Success Google Analytics Facebook fans Twitter followers Youtube subscribers/video views Blog followers