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Similar a Grow Your Real Estate Business with Twitter and other social media (20)
Más de John Dye ( dyejo, inc. ) (20)
Grow Your Real Estate Business with Twitter and other social media
- 5. contact Me
text dyejo to 50500
john dye
801.631.4736
johnd@fluid-studio.net
www.fluid-studio.net
twitter @dyejo
free service provided by
http://contxts.com
©Fluid Studio, 2010
- 7. how many have heard of facebook?
twitter? linkedin? youtube?
©Fluid Studio, 2010
- 8. how many are on facebook?
twitter? linkedin? youtube?
©Fluid Studio, 2010
- 11. We all have a circle of influence.
people are influenced by those they trust
©Fluid Studio, 2010
- 12. CIRCLE OF CONCERN
WHAT YOU CARE ABOUT.
WHAT YOU CAN DO
SOMETHING ABOUT.
CIRCLE OF INFLUENCE
©Fluid Studio, 2010
- 13. viral Marketing
CIRCLE OF CONCERN
WHAT YOU CARE ABOUT.
WHAT YOU CAN DO
SOMETHING ABOUT.
©Fluid Studio, 2010
CIRCLE OF INFLUENCE
- 14. +
=
viral Marketing
©Fluid Studio, 2010
- 15. people do not Want to be sold to.
they Want to interact and be heard
©Fluid Studio, 2010
- 17. you cannot control the conversation,
but you can participate in it
©Fluid Studio, 2010
- 19. although social Media is “one-to-Many” broadcast
Marketing, at the end of the day real results Will occur
When “one-to-one” relationships are forMed
©Fluid Studio, 2010
- 21. 4 p’s
product
©Fluid Studio, 2010
- 22. 4 p’s product, price
©Fluid Studio, 2010
- 23. 4 p’s product, price,
place
©Fluid Studio, 2010
- 24. 4 p’s product, price
place, proMotion
©Fluid Studio, 2010
- 26. 3 r’s
relevant
©Fluid Studio, 2010
- 27. 3 r’s relevant, real
©Fluid Studio, 2010
- 28. 3 r’s relevant, real, responsive
©Fluid Studio, 2010
- 29. 4 r’s relevant, real, responsive,
relationship
©Fluid Studio, 2010
- 30. social Media roi : socialnoMics
http://www.youtube.com/watch?v=ypmfs3z8esi
©Fluid Studio, 2010
- 32. When used correctly, blogs and
social netWorks are poWerful
tools that
broaden your real estate knoWledge
strengthen your online (and in-person) reputation
can expand your clientele
©Fluid Studio, 2010
- 33. by the tiMe a prospect contacts a realtor,
studies shoW they have been looking at real estate
on the Web anyWhere froM 10 to 40 hours.
©Fluid Studio, 2010
- 34. savvy realtors are getting ahead of the
inforMation curve by using the poWer of the internet
to attract Qualified prospects!
©Fluid Studio, 2010
- 36. becoMe a "local" expert
placing your knoWledge of a particular area on a
high visibility social netWorking site can lead pros-
pects to your door.
©Fluid Studio, 2010
- 37. becoMe a "local" expert
you need to be Willing to set yourself apart froM
others as an expert in a particular area or niche.
you need a coMMitMent and desire!
©Fluid Studio, 2010
- 38. becoMe a "local" expert
don't just be "fluffy"--give good content and peo-
ple Will reMeMber (and use) you
©Fluid Studio, 2010
- 39. becoMe a "local" expert
utilize video!
• Quick and easy
• Mobile devices can capture, post, and play
• helps seo
©Fluid Studio, 2010
- 42. think like the prospect!
this is a basic tenet of real estate and other types
of Marketing. the difference noW is hoW you’re
getting your Message across to your target Market!
©Fluid Studio, 2010
- 44. Where should you be?
activerain.coM
"our goal is to create a valuable resource of information and
ideas for real estate professionals and their clients."
©Fluid Studio, 2010
- 51. soMe realities to consider . . .
be a great agent first
"you get leads because you're on social media. you close the
transaction because you're a great agent."
Matt Dollinger, real estate performance coach with @properties in Chicago
©Fluid Studio, 2010
- 52. soMe realities to consider . . .
using social Media is like riding a bull—
getting on is the easy part.
©Fluid Studio, 2010
- 53. soMe realities to consider . . .
using social Media is like riding a bull—
getting on is the easy part.
it requires an investment of time–not only researching and
writing, but also reading and engaging
©Fluid Studio, 2010
- 54. soMe realities to consider . . .
there are no prereQuisites–just a desire to try
©Fluid Studio, 2010
- 56. soMe realities to consider . . .
you need a strategy
carve out a certain amount of time each week to spend on
social media
©Fluid Studio, 2010
- 57. soMe realities to consider . . .
you need a strategy
try to "pull" clients to you by sharing valuable information
rather than pushing yourself out to them
©Fluid Studio, 2010
- 58. soMe realities to consider . . .
knoW Where your leads are coMing froM
©Fluid Studio, 2010
- 59. soMe realities to consider . . .
70-20-10 rule
(70%=share/educate, 20%=soft sell,
10%=show you are a real person)
©Fluid Studio, 2010
- 60. key Questions . . .
hoW Much tiMe should i be spending on this?
hoW do i knoW that it's Working?
©Fluid Studio, 2010
- 61. case study
darrin friedMan
branch vice president of the Coldwell Banker
Residential Brokerage office in Chevy Chase, MD
attributes his blog www.cbblogestate.com to helping his
brokerage receive more than $5 million in referrals in 2008.
also had a part in recruiting and luring half of the 70 agents
he has recruited to the company since january 2007.
©Fluid Studio, 2010
- 65. twitter is a giant cocktail Party where you can
join the conversation at will and flit in and out
©Fluid Studio, 2010
- 67. why twitter might be the easiest
social media for your organization
to break into for creating brand
interactivity & real time
1. twitter, as a service, is free
©Fluid Studio, 2010
- 68. why twitter might be the easiest
social media for your organization
to break into for creating brand
interactivity & real time
1. twitter, as a service, is free
2. getting started is easy
©Fluid Studio, 2010
- 69. why twitter might be the easiest
social media for your organization
to break into for creating brand
interactivity & real time
1. twitter, as a service, is free
2. getting started is easy
3. it only takes seconds (and 140 characters or less) to get
your point across
©Fluid Studio, 2010
- 70. why twitter might be the easiest
social media for your organization
to break into for creating brand
interactivity & real time
1. twitter, as a service, is free
2. getting started is easy
3. it only takes seconds (and 140 characters or less) to get
your point across
4. multitudes of prospects and customers can get your updates
©Fluid Studio, 2010
- 71. why twitter might be the easiest
social media for your organization
to break into for creating brand
interactivity & real time
1. twitter, as a service, is free
2. getting started is easy
3. it only takes seconds (and 140 characters or less) to get
your point across
4. multitudes of prospects and customers can get your updates
5. it doesn’t have to be a time consuming activity
©Fluid Studio, 2010
- 72. why twitter might be the easiest
social media for your organization
to break into for creating brand
interactivity & real time
1. twitter, as a service, is free
2. getting started is easy
3. it only takes seconds (and 140 characters or less) to get
your point across
4. multitudes of prospects and customers can get your updates
5. it doesn’t have to be a time consuming activity
6. google loves tweets (and you should too!)
©Fluid Studio, 2010
- 73. why twitter might be the easiest
social media for your organization
to break into for creating brand
interactivity & real time
1. twitter, as a service, is free
2. getting started is easy
3. it only takes seconds (and 140 characters or less) to get
your point across
4. multitudes of prospects and customers can get your updates
5. it doesn’t have to be a time consuming activity
6. google loves tweets (and you should too!)
7. easy way to share updates and links
©Fluid Studio, 2010
- 74. why twitter might be the easiest
social media for your organization
to break into for creating brand
interactivity & real time
1. twitter, as a service, is free
2. getting started is easy
3. it only takes seconds (and 140 characters or less) to get
your point across
4. multitudes of prospects and customers can get your updates
5. it doesn’t have to be a time consuming activity
6. google loves tweets (and you should too!)
7. easy way to share updates and links
8. create real time, interactive relationships
©Fluid Studio, 2010
- 75. how do i access twitter? web and mobile devices
via web and freestanding aPPlications
©Fluid Studio, 2010
- 77. three tyPes of messages
1. standard message
visible to all your followers
©Fluid Studio, 2010
- 78. three tyPes of messages
1. @ messages
only visible to those followers who are also following the recipient
©Fluid Studio, 2010
- 79. three tyPes of messages
3. direct messages
only available to the recipient
©Fluid Studio, 2010
- 80. how do i let PeoPle know i’m on twitter?
1. Put it on your e-mail signature and business card
2. Put it on your web site and blog
3. follow thought leaders and comment on their tweets—interact!
4. find out about people who are talking about your company
and follow them.
©Fluid Studio, 2010
- 86. mobile devices
use mobile devices to upload pictures, video,
and geographic location. it is real time!
©Fluid Studio, 2010