Podcasters need this!

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Influencer Outreach

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INFLUENCER MARKETING
The marketer’s mantra has always been to reach the right audience with
the right message at the right time.
In today’s digital marketing landscape, we could also add we need to use
the right device and the right distribution channel.
That is where influencer marketing enters the picture.

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INFLUENCER MARKETING

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INFLUENCER MARKETING
Online influencers are passionate content creators who have created a
following online doing internet “things.”

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INFLUENCER MARKETING
The lay consumer does not often equate online influencers with overt
marketing initiatives.
They simply see them as cool, inspirational, interesting, funny, fashionable,
talented, and RELATABLE.
Due to their authentic voices online, they are highly trusted by their
audiences.

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INFLUENCER MARKETING
To harness the inherent power that exists between the online influencers
and their audiences, podcasters should consider synergies that might exist
between the influencer, the podcast, and their audiences.

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Case Study–World’s Largest Live Nativity

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CASE STUDY—WORLD’S LARGEST LIVE NATIVITY
Piano Guys
5MM
followers
Cute Girls
Hairstyles
6.7MM
followers
Shay Carl
6.5MM
followers
Gardiner
Sisters
800k
followers
David
Archuleta
5.1MM
followers
Devin
Supertramp
4.1MM
followers
Stuart Edge
2.5MM
followers
Peter Hollens
2.3MM
followers

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CASE STUDY—WORLD’S LARGEST LIVE NATIVITY
8.5 million views in 2 weeks!
The Piano Guys (YouTube)
6,800,420 views
Devin Supertramp (YouTube)
121,149 views
Peter Hollens (YouTube)
547,011 views
The Piano Guys–Portuguese
(Google+)
386,943 views
Peter Hollens (Facebook)
40,858 views
I Love Jesus Christ (Facebook)
585,456 views

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Case Study–Addiction Recovery

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CASE STUDY—ADDICTION RECOVERY (12 STEPS TO CHANGE)
Or So She
Says
275K followers
Simply
Kierste
100K followers
LDS
Living
126K followers
LDS
Daily
131K followers
Made From
Pinterest
388k followers
LDS
Smile
167K followers
Brassy
Apple
80K followers
Vintage
Revivals
250k followers

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CASE STUDY—ADDICTION RECOVERY (12 STEPS TO CHANGE)
Well Behaved
Mormon Woman
21K followers
Huffpost
Religion
548K followers
Nuzzel
5K followers
Deseret
News
233K followers
This Week
in Mormons
8K followers
Mormon
Women
51K followers
LDS Media
Talk
35K followers
The Cultural
Hall
8K followers

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Case Study–Envision Utah

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CASE STUDY—ENVISION UTAH
Gary Herbert
(Governor—Utah)
-Online video
-Voice

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CASE STUDY—ENVISION UTAH
Carole Mikita
Television Personality
-Online video
-Voice

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CASE STUDY—ENVISION UTAH
Elaine Bradley
(Drummer—Neon Trees)
-Online video
-Voice

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CASE STUDY—ENVISION UTAH
Jorge Fierro
(Entrepreneur—Utah)
-Online video
-Voice

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CASE STUDY—ENVISION UTAH
Mark Eaton
(Sports Personality)
-Online video
-Voice

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CASE STUDY—ENVISION UTAH
Noelle Pikus-Pace
(Sports Personality)
-Online video
-Voice

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CASE STUDY—
ENVISION UTAH
Studio C
(Entertainment)
-Online video
-Voice

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INFLUENCER IDENTIFICATION
Shared connections
Twitter
LinkedIn
Buzzsumo

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INFLUENCER OUTREACH
Best practices
What’s in it for them?
Omnichannel approach

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INFLUENCER OUTREACH
“Dream board”

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Thank you