How people give to charity in the UK Our latest infographic provides some interesting insights into donor behaviours – particularly the preferences of men and women when it comes to supporting charities.

1. Female donors are significantly more likely to donate:
Male donors are significantly more likely to donate:
Expected donation behaviour in the future
DONATION BEHAVIOUR
By direct
debit
At a fundraising
event
Via buying goods
By debit
card
of men
expect to give less
to charity over the
next 12 months,
compared to only
of women
Male
FEMale
8%
Male
37%
FEMale
44%
11%
Male
11%
15%
FEMale
31%
FEMale
Male
17%
By buying a raffle
or lottery ticket
28%
FEMale
Male
21%
Male
10%
FEMale
8%
10%
8%
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
5
10
15
20
25
30
35
40
45
50
Donated money Sponsored someone
Proportion donating/sponsoring in the four weeks prior to interview Median amount donated/sponsored in the four weeks prior to interview
11%
9%
6%
4%
8%
9%
31%
●
41%
●
38%
●
32%
●
34%
●
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
5
10
15
20
25
£16
●
£20
●
£15
●
£20●
£18
●
£20
●
£20
●
£20
●
14%
6%
30%
●
30%
●
32%
●
£20
●
32%
●
12%
33%
●
15%
£20
●
32%
●
12%
£20
●
29%
●
9%
£20
●
Based on around 1,000 nationally representative UK adults aged 16+ per month.
August fieldwork dates are 22nd August – 1st September
CAF UKGIVING September 2017Issue 5
‘Donation behaviour’ based on fieldwork conducted from May to December 2016. Base: n=2,903. Donors are defined as having donated money in the four weeks prior to interview.