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PEOPLE PEOPLE
PEOPLE THINGS
THINGS THINGS
DIGITAL
Natives
CONVERGENCE
Of Physical &
Digital World
HYPER
CONNECTED
WORLD
1
2
0
1
2
3
4
5
Superior Experience
Collaborative
Intelligence
Contextual
Predictability
Omni PresentLean
Environment Friendly
Preventive Safety &
Secuirty
DIGITAL ENTERPRISES ARE BUILT ON THE
FOUNDATION OF SMAC++ TECHNOLOGIES
Source: BT&BT
Customer Effort
Customer Connectedness
Average customer profitability
Cost to Sell & Serve
Employee Connectedness
Digital
Technology
Vision &
Strategy
Digital
Technology
Capabilities
Digital
Technology
Architecture &
Governance
Digital
Applications/
Apps
Digital
Infrastructure
DigitalBusiness
Vision&Strategy
DigitalProducts&
Services
DigitalBusiness
Processes
DigitalBusiness
OperatingModel
DigitalBusiness
Capabilities
DigitalBusiness
Culture
DigitalBusiness
Model
ENTERPRISES MUST
Have Digital Vision
Identify Digital
Strategic Themes
1
Digital has to be the way we can tell our
story, build our brand and have a
relationship with our customer
Adam Brotman, Chief
Digital Officer, Starbucks
The digital world multiplies the ways our
brands can create an emotion-filled
relationship with their customers.”
L’Oreal
EXAMPLES OF DIGITAL BUSINESS VISION
1
Superior Customer Experience
Connected Employees
Crowd Sourced Product Innovation
Smarter Operations
Predictable Business
Pillars of
Excellence
ILLUSTRATIVE STRATEGIC THEMES
1
SENSORS
EMBEDDED
SOFTWARE
SHORT
RANGE
NETWORKS
PREDICTIVE
ANALYTICS
MOBILE
ACCESS
2
Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock)
2
• SIM Card within Car
• Virtual Market Place
2
PERSONALIZED
EXPERIENCE
OMNI
PRESENCE
RECOMMENDATIONS
2
#HealthAlert,
involves developing a
local map of cases of
Dengue fever, the
potentially deadly
mosquito-borne
illness that tends to
occur in tropical
regions during their
rainy seasons.
20
2
2
REAL TIME
TRANSACTION (ATOM)
REAL TIME
FORESIGHT/INSIG
HT
CONNECTING
WITH THINGS
REAL TIME
COMMUNICATION
REAL TIME
COLLABORATION
DIGITALIZATION OF ATOMS
3
1. Enter Retail Store
2. Grab Self Scanner
3. Get Discounts/ Coupons over mobile
4. Get Recommendations on Items
5. Conversation in Social Media with Friends
6. Scan & Shop the Items
7. Reach Self Service Kiosk
8. Mobile Payment with NFC
9. Exit Retail Store
SMAC++
Technologies are
EMBEDDED Into
the Process
3
Digital Store
Experience
Hyper Connected Organization
Crowdsourcing based functions
Data Driven Decisions
Business Process Platforms
Instrumented Operations
BYOD, Social, Content Policies
OUTSIDE IN
PERSPECTIVE
4
4
Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock)
4
5
• Design Customer experience
• Ability to offer services anywhere, anytime & any device
• Crowd sourcing Innovation for products / services
• Social Media based Brand & Customer Service
• Insight and foresight driven decisions
• Ability to build digital products & services
NEW ROLES
NEW SKILLS
NEW BEHAVIORS
• Chief Digital Officer
• Chief Customer Experience Officer
• Chief Digital Security Officer
• Digital Savvy Business Users
5
Business technology Leadership
Do It Yourself
Data based decisions
Hyper collaborative
Millennial Aligned
6
LONG TAIL
CUSTOMERS
DIGITAL
CHANNELS
DIGITAL
PRODUCTS/
SERVICES
“EXPERIENCE”
AS VALUE
PROPOSITION
FREEMIUM TO
PREMIUM
REVENUE
STREAMS
STARTUPS AS
PARTNERS
NEW METRICS (REDEFINE SUCCESS)
7
DIGITAL
TECHNLOGIES
MAKE ENTERPRISES
FUTURE PROOF &
FUTURE READY
VISION
8
• Digital Technology Scope
• Digital Technology
Acquisition/ Sourcing
• Investments
STRATEGY 8
CAPABILITY TO BUILD
FOR SUPPORTING
DIGITAL BUSINESS
STRATREGY
9
Connecting People & Things
Release Apps in hours / days
Infrastructure Provision in hours
Digitalize Existing Applications
Digitalize Existing Infrastructure
9
NEW ROLES
NEW SKILLS
NEW BEHAVIORS
• Chief Mobile Officer
• Chief Analytics Officer
• Chief Data Officer
• SMAC++ Specialists & Developers
9
Business technology Leadership
 Flexible User Experience
 Omni Channel
 Multiple Data Sources
 Variety of Data
 Unified Datawarehouse
 Visual Analytics
 Varied Analytics Models
 Heterogeneous & Elastic Networks
 Elastic Computing Power
 Elastic Storage
 Devices, Apps, Infrastructure Integration
 Clouds Integration
 Unified Security
UNIFIED
ARCHITECTURE
DRIVERS
10
STRUCTURE METHODS
METRICS POLICIES
Governance
10
Social
MobileAnalytics
SECURITYCLOUD
• Mobile Apps
• Social Apps
• Analytics Apps
• MobileAnalytics Apps
• SocialAnalytics Apps
• MobileSocial Apps
• MobileSocialAnalytics
11
ELASTIC SUPER COMPUTING
ELASTIC HIGH STORAGE
ELASTIC HYBRID NETWORKS
DATA MACHINES / APPLIANCES
SMARTER DEVICES
12
VSR
Blog : http://vsr-blog.blogspot.com/
Twitter : http://twitter.com/VSR111
Slide Share : http://www.slideshare.net/vsr0001
LinkedIn : http://in.linkedin.com/in/vsr111
Facebook : http://www.facebook.com/VSR111
Talks : http://soundcloud.com/vsr111
Channel : http://www.youtube.com/TheVSRTV
Invited Blogger by PMI Global http://blogs.pmi.org/mt-
search.cgi?blog_id=1&tag=VSR&limit=20&IncludeBlogs=1

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