Use this document to help get you started with building your online footprint and inbound links.

1. © Be Dynamic Digital Marketing Ltd
Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974
Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie
Be Dynamic Digital Marketing Ltd. T/A Be Dynamic
Managing Director Sandra Hennessy
BUILD YOUR ONLINE FOOTPRINT AND INBOUND LINKS – STARTER GUIDE
Use the table(s) below to aid with your website link building strategy.
Local, National & International Business Directories (FREE)
Submit your business to free directories that allow you to be placed in a relevant category, that allow for your
website address to be included in the free listing, that will drive relevant traffic to your website, that looks
professional and has a high search engine ranking. (Never focus on directories solely to aid with link popularity,
always look at how it will help drive quality traffic to your website)
Directory Name/Web Address Listed Date Review date(s)
Local Business Directories (PAID)
Only submit to a paid directory if it has a good search engine ranking, will drive quality traffic to your website and
they can illustrate that they are continuing to develop the website to ensure that they remain top of their game.
(Never focus on directories solely to aid with link popularity, always look at how it will help drive quality traffic to
your website)
Directory Name/Web Address Listed Date Review date(s)

2. © Be Dynamic Digital Marketing Ltd
Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974
Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie
Be Dynamic Digital Marketing Ltd. T/A Be Dynamic
Managing Director Sandra Hennessy
Local and National Partnerships
Identify businesses locally and nationally that you can create partnerships and packages with. Create packages
that help sell both parties’ products/services. Part of the agreement is that your package will be promoted on
their website (and vice versa).
Remember: Create a landing page on your website that only promotes the package agreed and contains strong calls
to action.
Great case study on how creating partnerships can aid with driving quality traffic to your website:
http://searchenginewatch.com/article/2155903/Non-Google-Link-Strategy-An-Example-of-Stealth-Link-Marketing
Businesses Identified Product/Service Incentive Contact Agreement in Place
Social Media
How will you use social media to drive link popularity and your online footprint? Think of what your customer’s
wants, needs and desires and create packages and offers for your social media followers only. (In Facebook you
can create a Fan Gate; this means that only Fans will get access) This will incentivise them to connect with you
(“Like” your page) and will aid with sharing of information.
The key is creating packages that people will naturally want to share. It does not necessarily mean reducing costs
but adding additional value to the package.
Remember: to aid with your link building and online footprint, it’s the posts that include a link to your website that
are important and require sharing (BUT don’t bombard them with lots of selling messages, remember you are
building relationships so share relevant information and start conversation)

3. © Be Dynamic Digital Marketing Ltd
Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974
Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie
Be Dynamic Digital Marketing Ltd. T/A Be Dynamic
Managing Director Sandra Hennessy
Month
(2015)
Social Media
Platform
Package/Offer Incentive
e.g. fan only
offer, access to
tickets 24hrs
before anyone
else etc
Call to action
e.g. share with
your friends
Expiry date
(always time
limit offers to
create the
urgency to
share and act
on it)
Contribution
Identify blogs or relevant article websites that you can contribute to on a regular basis. This will show you as an
expert in your area e.g. if a key market for you is weddings, don’t write about your packages, write about what’s hot
this season, what colours are in, any trends up and coming brides need to know about?
Ensure that the sites will drive relevant traffic to your website. Include a link to your website (most relevant section
NOT always the home page) in relevant anchor text or in the author section.

4. © Be Dynamic Digital Marketing Ltd
Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974
Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie
Be Dynamic Digital Marketing Ltd. T/A Be Dynamic
Managing Director Sandra Hennessy
Website Topic Contribution Required
Forums / Blogs
Identify forum threads (topics) and third party blogs that you could contribute to. A lot of Forums and Blog links will
be “no follow” links (search engine will not count it towards links popularity) but if you are adding extra value to
their content it will help drive quality traffic to your website which is extremely important. DO NOT use third party
blogs and forums solely for the purpose to promote yourself, get involved in conversations, add value to the content
and this will allow others to see you as an expert in what you do and will in turn drive quality traffic to your site.
Blog/Forum Topic(s) Contribution Required