1.
Strengthening Myself as a Professional
CIL‐FM ‐ Marke,ng/Public Rela,ons Internship
Summer 2009
Allie Toothman
SPCM‐494H‐701

2. Strengthening Myself as a Professional
CIL‐FM ‐ Marke,ng/Public Rela,ons Internship
Allie Toothman
Summer 2009
ABSTRACT
The Marke,ng/Public Rela,ons internship with CIL‐FM was a valuable learning asset,
which helped me to become more aware, prepared, and confident in a business
seHng; allowing me to develop the tools and skills required in order to become a
more knowledgeable, successful, and respected leader within a business work
environment.

3. Internship Events

4. Allie Toothman
Internship Portfolio
Summer 2009
CIL‐FM
“Street Team” Events
Friday‐April 17, 2009 Gatsby’s with Rock of Love’s Brittanya
(9:30 p.m. – 11:30 p.m.)
Saturday‐April 18, 2009 CIL at Saluki Pointe
(12:00 p.m. to 2:00 p.m.)
Wednesday‐April 22, 2009 PRSSA Earth Ball Event
(3:00 p.m. to 5:00 p.m.)
Friday‐April 24, 2009 Magic at First Bank in Carbondale
(2:00 p.m. to 4:00 p.m.)
Saturday‐April 25, 2009 CIL at Cardboard Boat Regatta
(11:00 a.m. to 2:00 p.m.)
Saturday‐May 2, 2009 Family Fitness Fair‐IL Centre Mall
(11:00 a.m. to 2:00 p.m.)
Tuesday‐May 5, 2009 Sergio’s for Cinco de Mayo
(5:00 p.m. to 7:00 p.m.)
May 18‐June 18, 2009 “Find the Pilgrim”
Holiday World Promotion
May 21‐25, 2009 Herrinfesta Italiana
Saturday‐May 23, 2009 Herrinfesta Parade
June 1‐August 30, 2009 CIL‐FM Pool Party Patrol

5. Clock Hours

6. Allie Toothman
Internship Portfolio
Summer 2009
Weekly Log Book
Week 1 ‐ June 7, 2009 – June 13, 2009
Sunday, June 7, 2009: Pool Party Patrol (11 a.m. to 3 p.m.) 4 hrs.
“Find the Pilgrim” (3 p.m. to 6 p.m.) 3 hrs.
Monday, June 8, 2009: Event Planning (9 a.m. to 11 a.m.) 2 hrs.
Tuesday, June 9, 2009: day off
Wednesday, June 10, 2009: Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Thursday, June 11, 2009: day off
Friday, June 12, 2009: day off
Saturday, June 13, 2009: Pool Party Patrol (11 a.m. to 3 p.m.) 4 hrs.
Total Hours: 15 hrs.
Signature of Approval: ______________________________________

7. Allie Toothman
Internship Portfolio
Summer 2009
Weekly Log Book
Week 2 ‐ June 14, 2009 – June 20, 2009
Sunday, June 14, 2009: “Find the Pilgrim” (2 p.m. to 5 p.m.) 3 hrs.
Monday, June 15, 2009: Brainstorming (9 a.m. to 12 p.m.) 3 hrs.
Tuesday, June 16, 2009: day off
Wednesday, June 17, 2009: Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Thursday, June 18, 2009: day off
Friday, June 19, 2009: Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Saturday, June 20, 2009: Pool Party Patrol (3 p.m. to 7 p.m.) 4 hrs.
Total Hours: 15 hrs.
Signature of Approval: ______________________________________

8. Allie Toothman
Internship Portfolio
Summer 2009
Weekly Log Book
Week 3 ‐ June 21, 2009 – June 27, 2009
Sunday, June 21, 2009: Pool Party Patrol (12 p.m. to 4 p.m.) 4 hrs.
Monday, June 22, 2009: Brainstorming (9 a.m. to 11 a.m.) 2 hrs.
Tuesday, June 23, 2009: day off
Wednesday, June 24, 2009: Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Thursday, June 25, 2009: day off
Friday, June 26, 2009: Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Saturday, June 27, 2009: Pool Party Patrol (2 p.m. to 6 p.m.) 4 hrs.
Total Hours: 15 hrs.
Signature of Approval: ______________________________________

9. Allie Toothman
Internship Portfolio
Summer 2009
Weekly Log Book
Week 4 ‐ June 28, 2009 – July 4, 2009
Sunday, June 28, 2009: Pool Party Patrol (11 a.m. to 3 p.m.) 4 hrs.
Monday, June 29, 2009: Brainstorming (9 a.m. to 12 p.m.) 3 hrs.
Tuesday, June 30, 2009: Research (9 a.m. to 12 p.m.) 3 hrs.
Wednesday, July 1, 2009: Brainstorming (9 a.m. to 12 p.m.) 3 hrs.
Thursday, July 2, 2009: Research (9 a.m. to 11 a.m.) 2 hrs.
Friday, July 3, 2009: day off HOLIDAY WEEKEND
Saturday, July 4, 2009: day off HOLIDAY WEEKEND
Total Hours: 15 hrs.
Signature of Approval: ______________________________________

10. Allie Toothman
Internship Portfolio
Summer 2009
Weekly Log Book
Week 5 – July 5, 2009 – July 11, 2009
Sunday, July 5, 2009: day off HOLIDAY WEEKEND
Monday, July 6, 2009: Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Tuesday, July 7, 2009: Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Wednesday, July 8, 2009: Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Thursday, July 9, 2009: day off
Friday, July 10, 2009: Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Saturday, July 11, 2009: Pool Party Patrol (12 p.m. to 4 p.m.) 4 hrs.
Total Hours: 15 hrs.
Signature of Approval: ______________________________________

11. Allie Toothman
Internship Portfolio
Summer 2009
Weekly Log Book
Week 6 – July 12, 2009 – July 18, 2009
Sunday, July 12, 2009: Pool Party Patrol (12 p.m. to 4 p.m.) 4 hrs.
Monday, July 13, 2009: day off
Tuesday, July 14, 2009: day off
Wednesday, July 15, 2009: Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Thursday, July 16, 2009: day off
Friday, July 17, 2009: CIL‐FM Remote (4 p.m. to 6 p.m.) 2 hrs.
Saturday, July 18, 2009: CIL‐FM Remote (11 a.m. to 3 p.m.) 4 hrs.
CIL‐FM Remote (3 p.m. to 6 p.m.) 3 hrs.
Total Hours: 15 hrs.
Signature of Approval: ______________________________________

12. Allie Toothman
Internship Portfolio
Summer 2009
Weekly Log Book
Week 7 – July 19, 2009 – July 25, 2009
Sunday, July 19, 2009: Pool Party Patrol (11 a.m. to 3 p.m.) 4 hrs.
Monday, July 20, 2009: Magic 95.1 Remote (10 a.m. to 12 p.m.) 2 hrs.
Tuesday, July 21, 2009: day off
Wednesday, July 22, 2009: Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Thursday, July 23, 2009: CIL‐FM Remote (3 p.m. to 5 p.m.) 2 hrs.
Friday, July 24, 2009: CIL‐ FM Remote (3 p.m. to 5 p.m.) 2 hrs.
Saturday, July 25, 2009: Pool Party Patrol (12 p.m. to 3 p.m.) 3 hrs.
Total Hours: 15 hrs.
Signature of Approval: ______________________________________

13. Allie Toothman
Internship Portfolio
Summer 2009
Weekly Log Book
Week 8 – July 26, 2009 – August 1, 2009
Sunday, July 26, 2009: Pool Party Patrol (1 p.m. to 5 p.m.) 4 hrs.
Monday, July 27, 2009: Research (9 a.m. to 12 p.m.) 3 hrs.
Tuesday, July 28, 2009: day off
Wednesday, July 29, 2009: Event Planning (9 a.m. to 11 a.m.) 2 hrs.
Thursday, July 30, 2009: CIL‐FM Remote (2 p.m. to 6 p.m.) 4 hrs.
Friday, July 31, 2009: Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Saturday, August 1, 2009: Internship completed
Total Hours: 15 hrs.
Signature of Approval: ______________________________________

14. Allie Toothman
Internship Por2olio
Summer 2009
CIL‐FM
Marke>ng/Public Rela>ons Internship
Clock Hours
Week 1 ‐ June 7, 2009 – June 13, 2009:
Sunday, June 7, 2009: Rend Lake Beach (11 a.m. to 3 p.m.) 4 hrs.
“Find the Pilgrim” (3 p.m. to 6 p.m.) 3 hrs.
Monday, June 8, 2009: Office‐Event Planning (9 a.m. to 11 a.m.) 2 hrs.
Tuesday, June 9, 2009: day off
Wednesday, June 10, 2009: Office‐Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Thursday, June 11, 2009: day off
Friday, June 12, 2009: day off
Saturday, June 13, 2009: McLeansboro Pool (11 a.m. to 3 p.m.) 4 hrs.
Total Hours: 15 hrs.
Week 2 ‐ June 14, 2009 – June 20, 2009:
Sunday, June 14, 2009: “Find the Pilgrim” (2 p.m. to 5 p.m.) 3 hrs.
Monday, June 15, 2009: Office‐Brainstorming (9 a.m. to 12 p.m.) 3 hrs.
Tuesday, June 16, 2009: day off
Wednesday, June 17, 2009: Office‐Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Thursday, June 18, 2009: day off
Friday, June 19, 2009: Office‐Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Saturday, June 20, 2009: DuQuoin Pool (3 p.m. to 7 p.m.) 4 hrs.
Total Hours: 15 hrs.
Week 3 ‐ June 21, 2009 – June 27, 2009:
Sunday, June 21, 2009: Pinckneyville Pool (12 p.m. to 4 p.m.) 4 hrs.
Monday, June 22, 2009: Office‐Brainstorming (9 a.m. to 11 a.m.) 2 hrs.
Tuesday, June 23, 2009: day off
Wednesday, June 24, 2009: Office‐Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Thursday, June 25, 2009: day off
Friday, June 26, 2009: Office‐Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Saturday, June 27, 2009: Herrin Pool (2 p.m. to 6 p.m.) 4 hrs.
Total Hours: 15 hrs.

15. Allie Toothman
Internship Por2olio
Summer 2009
Week 4 ‐ June 28, 2009 – July 4, 2009:
Sunday, June 28, 2009: Cedar Lake Beach (11 a.m. to 3 p.m.) 4 hrs.
Monday, June 29, 2009: Office‐Brainstorming (9 a.m. to 12 p.m.) 3 hrs.
Tuesday, June 30, 2009: Office‐Research (9 a.m. to 12 p.m.) 3 hrs.
Wednesday, July 1, 2009: Office‐Brainstorming (9 a.m. to 12 p.m.) 3 hrs.
Thursday, July 2, 2009: Office‐Research (9 a.m. to 11 a.m.) 2 hrs.
Friday, July 3, 2009: HOLIDAY WEEKEND day off
Saturday, July 4, 2009: HOLIDAY WEEKEND day off
Total Hours: 15 hrs.
Week 5 – July 5, 2009 – July 11, 2009:
Sunday, July 5, 2009: HOLIDAY WEEKEND day off
Monday, July 6, 2009: Office‐Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Tuesday, July 7, 2009: Office‐Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Wednesday, July 8, 2009: Office‐Event Planning (9 a.m. to 12 p.m.) 3 hrs.
Thursday, July 9, 2009: day off
Friday, July 10, 2009: Office‐Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Saturday, July 11, 2009: Pool Party Patrol (12 p.m. to 4 p.m.) 4 hrs.
Total Hours: 15 hrs.
Week 6 ‐ July 12, 2009 – July 18, 2009:
Sunday, July 12, 2009: Pool Party Patrol (12 p.m. to 4 p.m.) 4 hrs.
Monday, July 13, 2009: day off
Tuesday, July 14, 2009: day off
Wednesday, July 15, 2009: Office‐Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Thursday, July 16, 2009: day off
Friday, July 17, 2009: Black Diamond (Remote) (4 p.m. to 6 p.m.) 2 hrs.
Saturday, July 18, 2009: Rozier’s Grocery (Remote) (11 a.m. to 3 p.m.) 4 hrs.
Black Diamond (Remote) (3 p.m. to 6 p.m.) 3 hrs.
Total Hours: 15 hrs.

16. Allie Toothman
Internship Por2olio
Summer 2009
Week 7 – July 19, 2009 – July 25, 2009:
Sunday, July 19, 2009: Chester Pool (11 a.m. to 3 p.m.) 4 hrs.
Monday, July 20, 2009: Helia Healthcare (Remote) (10 a.m. to 12 p.m.) 2 hrs.
Tuesday, July 21, 2009: day off
Wednesday, July 22, 2009: Office‐Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Thursday, July 23, 2009: Auffenberg (Remote) (3 p.m. to 5 p.m.) 2 hrs.
Friday, July 24, 2009: Car Universe (Remote) (3 p.m. to 5 p.m.) 2 hrs.
Saturday, July 25, 2009: Marion Pool (12 p.m. to 3 p.m.) 3 hrs.
Total Hours: 15 hrs.
Week 8 – July 26, 2009 – August 1, 2009:
Sunday, July 26, 2009: Anna Pool (1 p.m. to 5 p.m.) 4 hrs.
Monday, July 27, 2009: Office‐Research (9 a.m. to 12 p.m.) 3 hrs.
Tuesday, July 28, 2009: day off
Wednesday, July 29, 2009: Office‐Event Planning (9 a.m. to 11 a.m.) 2 hrs.
Thursday, July 30, 2009: Auffenburg (Remote) (2 p.m. to 6 p.m.) 4 hrs.
Friday, July 31, 2009: Office‐Event Set‐up (9 a.m. to 11 a.m.) 2 hrs.
Saturday, August 1, 2009: Internship completed
Total Hours: 15 hrs.
Total hours aEer 8 weeks: 120 hours

17. Strengthening Myself as a Professional
Internship Term Paper

18. Allie Toothman
Internship Portfolio
Summer 2009
“Am I ready for the real world? Do I really know what to expect?” These are a few
questions college students ask themselves upon college graduation. Departing from college
and arriving into the “real” world is often terrifying for most college graduates. However, to be
educated and confident are key attributes that can lead to success. One way to achieve these
attributes before graduation is by acquiring practical experience from an internship. I chose to
gain practical experience by interning with CIL‐FM, River Radio, as a Marketing/Public Relation’s
intern. This position was a valuable learning asset that helped me to become more aware,
prepared, and confident in a business setting; allowing me to obtain the tools and skills
required to develop as a more knowledgeable, successful, and respected leader within a
business work environment.
History of CIL‐FM
The first radio station in Southern Illinois was Williamson Jackson Perry Franklin’s news
radio, WJPF, which airs on am 1020 and am 1340. Since 1941, it has been the longest
continuous running St. Louis Cardinals affiliate in the country.
In addition to WJPF, WCIL‐AM signed on the air as a daytime only station in 1946. Later
in 1964, the owner of WCIL‐AM, Paul McRoy, applied for a FM license. The license was
approved and WCIL‐FM signed on in 1968. This allowed broadcasting after local sunset when
WCIL‐AM was required to sign off. A few years later, the FCC required AM/FM simulcasts to
split programming, allowing the stations to separate on August 16, 1976. CIL‐FM “Rockin’
Radio” was born and began broadcasting 24 hours a day. The Beatles hit song, “Here Comes
the Sun,” was the first song played on CIL‐FM the morning of August 16, 1976. The original

19. Allie Toothman
Internship Portfolio
Summer 2009
owner sold the stations to Dennis Lyle, who is now the President of the Illinois Broadcasters
Association. In 1997, Lyle sold the stations to the Zimmer Radio Group.
Then in about 1999, the Zimmer Radio Group bought the station, WUEZ 103.5, naming it
Magic 103.5. In 2000, Pat Benton joined Magic 103.5. The format of the station was tweaked a
bit and the Salukis needed a home so it was decided that Magic 103.5 would be the place.
However, the signal for that frequency was not as strong as they would have liked so Zimmer
Radio Group decided to switch frequency with Big Dog 95.1 WXLT. Allowing, Magic 95.1 to be
the home for all Saluki Football and Basketball broadcasts with 29‐year veteran Mike Reis.
Later in 2002, Magic 95.1 added a better sound, as well as more family fun. When Pat Benton
first came to Magic, the station had an average rating of 2.4 and an income of about $3,000 per
month. Since 2001, Magic 95.1 has consistently been strong in the market with a third place
rating. Magic is always number one with women in its target age group, 25 to 54.
In addition to the stations, New Country Z100, and JACK‐FM 103.5 became part of the
Zimmer Radio Group. However, in 2004, the Zimmer Radio Group sold the stations to current
owner, River Radio. This turning the five stations: 101.5 CIL‐FM, Magic 95.1, WJPF, JACK‐FM
103.5, and New Country Z100 into the Southern Illinois family team station, River Radio.
CIL‐FM is highly active within the local community. They are involved in several events
and activities throughout the year such as: local contests (Concerts, Crack the Code, Holiday
World, etc.), local annual area events (Cinco De Mayo, Herrinfesta, DuQuoin State Fair,
Murphysboro Apple Festival, etc.), helping promote local summer activities (SI Miners, Area
pool parties, etc.), and helping to promote Southern Illinois University and local high school
sports by being involved in “Back to School” activities and tailgates. Also in 2006, CIL‐FM began

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Internship Portfolio
Summer 2009
to help promote and raise money for the Coach Kill Cancer Fund. CIL‐FM is the oldest
Contemporary Hit Radio station in the country. They also, have been rated number one in
several TOMA reports.
Marketing/Public Relation’s Intern
The CIL‐FM internship consists of many responsibilities. The “street team” is a group of
interns that travel and promote CIL‐FM in the Southern Illinois area. With River Radio running
five stations from all different layouts that span several different demographics in the
Carbondale area, our part as interns is very important because we assist in portraying the
company’s image.
As an intern, we are needed for the interaction with River Radio listeners. As a “street
team” intern, we worked at various events throughout the Southern Illinois area. The events
consisted of: Herrinfesta Italiana, a diamond giveaway, concerts, Holiday World tickets
giveaway, various remotes and promotions with local businesses, the Pool Party Patrol, and
much more. At these events, we assisted with many tasks such as getting involved and playing
games with the listeners. We also had a stations logo on various items, which we gave away as
promotional material. By the interns covering so much ground of the Southern Illinois areas,
River Radio stations are able to stay on their listeners’ minds, as well as, potentially add new
listeners because of a good experience they had with the “street team”. The company likes to
say, “Out of sight, out of mind,” allowing the interns to be very important to the company
because we assist in keeping River Radio “in sight”.
In addition to my role as an intern, I took on another responsibility that I was chosen for
in the CIL‐FM Marketing/Public Relations internship. Another intern and I were chosen to help

21. Allie Toothman
Internship Portfolio
Summer 2009
assist in the office with meetings that consisted of brainstorming new ideas involving the Pool
Party Patrol. I was able to help create new fun games, trivia questions, and schedules for each
Pool Party event. The planning of each Pool Party event required a schedule to be developed,
showing the trivia question asked for each prize, and what time each game would be played.
Also, the schedule included how many different prizes would be given away, as well as the
prizes given away during each game. The opportunity to help work in the office acquired me to
develop more hands‐on experience that increased my knowledge and professionalism in
planning multiple events.
Gaining Practical Experience
A classroom can only provide certain types of information to students. The memorizing
of vocabulary terms only supplies as much information as the definitions inform. Classrooms
are vague when allowing students the opportunity for “real‐life” experiences within a working
environment involving their field of study.
The Marketing/Public Relations internship with CIL‐FM helped me to develop a better
understanding and become more aware, prepared and confident in my studies with marketing
and public relations. Allowing myself to acquire more knowledge than a classroom setting
could ever provide; which is the practical experience.
As mentioned above, the internship allowed for assistance with CIL‐FM working various
events in the Southern Illinois area. Through the beginning of the internship, I worked on the
“street team” just like all the other interns. However, after participating in a few events, I
realized the importance of formulating a plan. Therefore, I began to create new ideas before
each event, and shared them with CIL‐FM. Through my independent research upon each event,

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Internship Portfolio
Summer 2009
I was able to show my passion and dedication for my area of study. I began to develop a
natural leadership skill, which led to the honor of being asked to help brainstorm, with another
intern, for new ideas involving the Pool Party Patrol.
There were many tasks required in the development of each Pool Party event. I
learned the first, and one of the most important tasks in the planning of each Pool Party Patrol
event, was the research. Research was required for each destination. Whether it was
pertaining to the size of the area, or to the weather report, the research involving the
destinations area was important. Primarily, each beach and pool are different in sizes, and
depending on the size of the town, as well as the weather, determines an estimation of how
many people will be attending. This is important so the “street team” will not be too short in
giving away free prizes. Also it is important to be able to estimate the size of the crowd so
there is an understanding of going about getting the crowds attention effectively. In a large
setting with a large number of people and only a few interns, gaining the attention of all the
people there, was not always easy. For example, when attempting to acquire the attention of
the people at Cedar Lake, I was not able to project my voice loud enough for everyone to hear
the announcement of the chance to win Holiday World tickets. Since the Holiday World tickets
are one of the main reasons people follow us to each location, we wanted everyone to have a
fair chance at winning the tickets. Therefore, I instead used my whistle I had brought to each
event, just in case there were more people then expected. The planning ahead allowed for a
new trend in blowing a whistle so that everyone could hear the announcement of their chance
to win a set of Holiday World tickets.

23. Allie Toothman
Internship Portfolio
Summer 2009
Research also played a role in the development of trivia questions and new games. The
trivia questions were created through researching facts about Holiday World and CIL‐FM music
updates. The questions concerning Holiday World were created to win the Holiday World
tickets. Since this year Holiday World has been promoting their newest ride, “The Pilgrim’s
Plunge,” questions pertaining to facts about the ride and the history of pilgrim’s were also
created. Just in case there were regular followers to each location, various forms of questions
were created to help make the winning of the tickets fair. While the winning of the Holiday
World tickets primarily pertained to questions involving the amusement park, the free station
giveaways required for contestants to actually be dedicated listeners of CIL‐FM. The questions
were about the, “Hot 5 at 9,” “Top 40,” “Hit It or Quit It,” and other facts that required
contestants to listen to 101.5 more often in order to win the station prizes. This leads to
increasing the stations ratings, while also developing a good image of CIL‐FM inside the
listener’s minds. Making the purpose of the “street team” a success!
Not only did the planning of the Pool Party Patrols help develop my research skills, but it
also helped me develop as a strong leader as well. Arriving on site with a well‐formulated plan,
allowed myself to develop a natural leadership experience for each event. The schedules gave
the Pool Party events a sense of direction and control. Allowing it to flow easily and make the
time go by quicker because it was more fun knowing what to do than standing around
appearing dumbfounded. These experiences of naturally stepping up to be a leader established
my sense of confidence in a professional environment. Preparing me for the future of
understanding how to take upon the initiative to research and execute a well‐planned event.

24. Allie Toothman
Internship Portfolio
Summer 2009
In order to maintain the image CIL‐FM portrays, and schedule the Pool Party Patrols
accordingly, the games and trivia questions created had to be fun, energetic, and allow for all
ages to participate with a fair chance of winning. Also, the games allow for the interns to be
interactive within the fun too. This gave the participants more reason to remember the “street
team” involved with CIL‐FM.
The games another intern and I created were, “Find the Logo”‐coin toss, “Dive for a
Prize,” “Catch the Prize,” along with dance offs, tongue twisters, multiple trivia questions,
contests, and much more. The games were fun for people of all ages, and as an intern I even
had a blast playing them. However, the best part in my opinion was seeing how happy the
contestants were when they won a prize. The prizes appear to have more value to contestants
participating when knowing they won the prize and was not just given to them as if it did not
have any worth. Furthermore, when contestants look back on their prize they recollect good
thoughts pertaining to the event, and therefore CIL‐FM.
In the planning of each event, a note was also made to take pictures for the CIL‐FM
website. Including taking pictures of each person who won a prize, with their prize. When
taking these pictures, the interns always asked contestants if they wanted to take a picture for
the website, which would lead to them asking for the websites address so they could later see
their picture. The idea of having their picture on the CIL‐FM website was really cool to the
participants, especially little kids, and by the end of the day contestants of various games would
want to be in a group picture for the CIL‐FM website. This gave the listeners a sense of
fulfillment in knowing they enjoyed their time; developing myself to acquire more confidence in
my ability to plan and promote an event successfully.

25. Allie Toothman
Internship Portfolio
Summer 2009
The planning of the Pool Party Patrols increased my thinking to become more creative,
and spontaneous. Sometimes if events were not working as planned, I would have to think of
something else quickly, and without hesitation. It evolved my perceptive of thinking to a much
greater level pertaining to quickness, efficiency and consistency.
Final Analysis of the Internship
As mentioned earlier, a classroom can only provide certain types of information about a
subject. The memorizing of definitions limits a student’s knowledge providing specific terms.
Applying those terms into practical experience through a classroom is vague, and regardless
they still cannot teach a student what it really feels like to plan a successful event, or to
understand how research is just as important as the promotion itself. Sitting inside a classroom
will never allow students to pertain these things. However, the internship with CIL‐FM can
allow students to develop these experiences, and so much more. The Marketing/Public
Relations internship with CIL‐FM accommodated many positive benefits in providing practical
experiences that developed myself with more sense of awareness, understanding, and
confidence pertaining to my field of study.
The internship allowed me to become aware of how important research is, and how
that research is applied to develop a more successful planning of an event because the
promotions are what help sell the image the company is trying to portray. If a promotion for a
business is a success, it can help assist the company in creating a strong brand image. Getting
the company name and logo out there where people become more aware of the business and
create a good image for the business inside their minds is critical, because I have learned
through this internship that a company’s image is whatever the customer says it is. Becoming

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Internship Portfolio
Summer 2009
more aware of these aspects helped me understand the thinking behind the planning of each
event as well. Now I am able to understand why other businesses chose to do what they do in
planning their promotions. The understanding of the thought process and why certain things
are necessary in the planning of an event assists me in being able to recognize what other
businesses are thinking to establish their promotional events in the order in which they were
pertained. Allowing me a sense of what is already being done. Pushing me to be more
innovative when creating new ideas for future promotions. Therefore, I can think of new and
more creative ways of promoting an event in the future, instead of doing something another
company has already thought of, leaving people bored and annoyed. Through all these positive
aspects, this internship also allowed me to obtain a sense of confidence I did not have before.
To receive recognition concerning my passion and dedication to be more innovative and
creative through the development of ideas increased a sense of confidence in myself that no
classroom could have ever obtained.
“Stepping out into the real world” is bad enough. However, it is worse for a student to
attend college studying towards a profession for four years or more, but still not have the
confidence to navigate out and obtain a good job. These insecurities are unacceptable when
trying to obtain a job effectively. This internship allows for those insecurities of inexperience to
be avoided. It gains confidence in oneself to understand the expectations of the “real world”.
Giving interns a sense of awareness as to what to expect, and not only do they get to observe
everything going on, but also receive hands‐on experience as well.
All in all, I would defiantly recommend this internship to fellow colleagues. It is great for
Speech Communication majors who are specializing in Public Relations. Though it may appear

27. Allie Toothman
Internship Portfolio
Summer 2009
to take place at a radio station, the internship actually takes place at various promotions and
events. Which allows a great opportunity for Speech Communication majors to receive
practical experience. It prepared me in learning to deal with the public within multiple settings
and demographics. The meeting of many different kinds of people led to the realization of why
research is very important. Also increasing my knowledge of ways to communicate more
effectively.
In working with River Radio I was also able to listen in on the workings of multiple
broadcasts. During the live remotes I helped assist with, I was able to begin recognizing what
radio announcers are looking for to promote events. This was very helpful to me pertaining to
my major because as a PR consultant I will have to write many press releases in my career.
Formulating this new perspective towards broadcasting an event, I now have a better
understanding of what to write in a press release, as well as how my copy should be better
written in order for my press release to be chosen out of thousands.
The Marketing/Public Relations internship with CIL‐FM is a great learning experience
that I would highly recommend to students. The internship was fun, busy, and exceptionally
great in gaining practical experience. The knowledge and experience I obtained from this
internship is priceless in regards to what a classroom teacher could have told me, or have me
read in a book. CIL‐FM was very valuable in gaining practical experience that increased my
education and confidence within my field of studies, and overall, this position shaped me to
become a more knowledgeable, successful and respected leader in my future work
environment.

28. Marke&ng/Public Rela&ons Internship
Examples of Work

29. Allie Toothman
Internship Portfolio
Summer 2009
CIL‐FM STREET TEAM GAMES AND TRIVIA
Instruction Manual
Tongue Twister
1. Gather contestants in designated area
2. Say tongue twister aloud
3. Have each contestant (one person at a time) repeat the tongue twister three times
• “I would be perfectly pleased to plummet on pilgrim’s plunge”
• “Peter pilgrim picked Pilgrim’s Plunge promptly”
• “Pilgrim’s Plunge plummet’s past perfectly pleased pilgrims”
Gobble like turkeys
1. Have contestants gobble like turkeys
2. Determine who performed the best
“Dive for a Prize”
1. Line up contestants on side of pool
2. Announce 1 diving stick per person (numbered 1‐24)
3. After all sticks are found, draw a number, the corresponding number is the winner
“Find the Logo” – Coin Toss
1. Secretly toss Holiday World and Pilgrim’s Plunge logo coins into the water
2. Later, announce there are hidden Holiday World and Pilgrim’s Plunge logos hidden in
the water
3. The first one to be found is the first winner, and the second one found receives second
prize
“Do You Have What It Takes to do…. The Chicken Dance”
1. Teach the contestants the chicken dance
2. Begin the dance, and whoever does the dance the best, wins a prize
“Name that song”
1. Listen for the song coming out of the CIL‐FM van speakers
2. Ask the contestants to name the song

30. Allie Toothman
Internship Portfolio
Summer 2009
“Name the Artist”
1. Listen for the song coming out of the CIL‐FM van speakers
2. Ask the contestants to name the artist
“Finish the Lyrics”
1. Choose lyrics from the hot 5 at 9
2. Read off 4‐5 words from a song
3. Have the contestant finish the lyrics
“Catch the prize”
1. Participants jump off the diving board in attempt to catch a beach ball or frisbee that
the street teamers throw to them
2. If caught, they have won the prize
Contests
1. “Belly flop” Contest
a. Gather those who want to play
b. Contestants go one at a time
c. Street Teamers decide on winner
d. Often give a “2nd” place winner
2. “Handstand” Contest
a. Gather those who want to participate
b. Everyone go at once and last one standing wins
c. ALTERNATIVE, (if have a lot of time) have each contestant go one at a time and
take time with a stop watch
3. “Diving” Contest
a. Gather contestants
b. Each person go one at a time
c. Street Teamers decide on winner (can give prizes on categories, cleanest dive, or
farthest dive, etc.)
4. “Swimming” Contest
a. Gather contestants (probably choose age categories)
b. Everyone go at once
c. First to desired destination

31. Allie Toothman
Internship Portfolio
Summer 2009
Asking Trivia Questions
a. Gather all who want to play
b. Explain after the trivia is asked, DO NOT scream the answer aloud (because will
not be able to figure out who answered first) Instead the first to raise their hand
and picked to answer correctly will be the winner
Trivia Questions
Thanksgiving History
1. What was the name of the famous rock credited to where the pilgrims landed?
a. Plymouth Rock
2. In Canada they celebrate Thanksgiving in what month?
a. October
3. Name of the ship the pilgrims came over on?
a. Mayflower
4. How many pilgrims were on the Mayflower?
a. 102
5. How long was the voyage from England to the New World?
a. 66 days
b. 106 days
c. 146 days
6. What year was the first Thanksgiving held?
a. 1621
7. Which Native American tribe celebrated the first Thanksgiving with the Pilgrims?
a. The Wampanoag Indians
About Holiday World
1. Holiday World was opened on Aug 3, 1946 under a different name
called_______________?
a. Santa Clause Land
2. Holiday World was the ________ amusement theme park in the U.S.
a. 1st
b. 2nd
c. 4th

32. Allie Toothman
Internship Portfolio
Summer 2009
3. In order to appeal to a wider age group and to expand the park to include other
holidays such as Halloween and 4th of July, the amusement theme park changed its
name from Santa Clause Land to Holiday World in what year?
a. 1984
4. The theme park celebrates four holidays with live entertainment, games, attractions,
and rides. Those four holidays are what?
a. Christmas
b. Halloween
c. Thanksgiving
d. 4th of July
5. What town is Holiday World located in?
a. Santa Clause, Indiana
6. Name four different water rides at Holiday World.
a. Bakuli
b. Zinga
c. Zoombabwe
d. Jungle Racer
e. Watubee
f. Otorongo
g. Bamboo shoot
h. AmaZOOM
i. Pilgrim’s Plunge
j. Raging Rapids
k. Frightful Falls
7. Name the monkey themed water park attraction at Holiday World.
a. Kima Bay
8. Name 2 roller coasters at Holiday World.
a. The Voyage
b. The Raven
c. The Legend
d. The Howler
9. What are the two free items Holiday World offers inside the park?
a. Sunscreen
b. Pepsi products/soft drinks
10. Holiday World’s rollercoaster, The Voyage is located in what themed part of the
theme park?
a. Thanksgiving

33. Allie Toothman
Internship Portfolio
Summer 2009
11. What kind of lumber was used to build the wooden roller coaster, “The Legend” at
Holiday World?
a. Southern Yellow Pine
12. What ride is the largest priced ride project in Holiday World’s 55 year history?
a. The Legend (at 3 million)
13. How many stories high is the Bakuli water slide in Splashin Safari?
a. 7 stories high
14. How large is the Bahari wave pool?
a. 30,000 square feet
15. Name the only water ride at Holiday World in complete darkness.
a. ZOOMbabwe water ride
16. The water ride named “Bakuli” is the Swahili word for _______?
a. Bowl (ride looks like a big bowl)
17. Holiday World’s Newest Water Ride is the Pilgrim’s Plunge. The Pilgrim’s Plunge is
the world’s ________?
a. Tallest Water Slide
18. The Pilgrim’s Plunge tower reaches how many feet?
a. 165 ft.
19. At a 45‐degree angle, the Pilgrim’s Plunge drops the riders ______?
a. 131 ft.
20. Boats reach a top speed of 50 mph, and will create a cascade of water _______
wide, and ______ tall.
a. 90 ft. wide, and 45 ft. tall
21. What is the top speed of Holiday World’s new ride the Pilgrim’s Plunge?
a. 50 mph
22. What angle degree does the Pilgrim’s Plunge drop its riders?
a. 45 degree angle
23. What is the height of the Pilgrim’s Plunge splash?
a. 45 ft.
24. What is the length of the Pilgrim’s Plunge track?
a. 1, 480 ft.

34. Allie Toothman
Internship Portfolio
Summer 2009
River Radio Questions
1. What town is CIL‐FM located?
a. Carterville
2. Name your favorite DJ at CIL‐FM.
a. Ivy
b. El‐Rod
c. Lia and Jonny
d. Britt
e. Kelly
3. Name the “Hot 5 at 9”
a. Answers will vary from week to week.

35. Allie Toothman
Internship Portfolio
Summer 2009
Pool Party Patrol Schedule
Cedar Lake Beach – Sunday, June 28, 2009
(11:00 a.m. to 3:00 p.m.)
11:00 a.m. Set up
Review schedule and events
Confirm everyone understands
Begin getting the pool’s attention
11:30 a.m. “Holiday World Trivia”
Winner – HOLIDAY WORLD TICKETS
11:45 a.m. “Finish the Lyrics”
1st place – CD
2nd place – Beach Ball
12:15 p.m. Hot 5 at 9 Trivia for a CD
Winner gets a CD
12:30 p.m. “Hit It or Quit It”
Winner gets a CD
12:45 p.m. Tongue Twister
Funniest – Frisbee
Best – Beach Ball
1:15 p.m. “Holiday World Trivia”
Winner‐ HOLIDAY WORLD TICKETS
1:30 p.m. “Name that Song”
1st place – CD
2nd place – Beach Ball
1:45 p.m. “Finish the Lyrics”
1st place – CD
2nd place – Beach Ball
2:00 p.m. “Sing It!”
Winner gets a CD
2:30 p.m. Chicken Dance Contest
1st place – CD
2nd place – Frisbee
2:45 p.m. “Holiday World Trivia”
Winner‐ HOLIDAY WORLD TICKETS
Finish giving away rest of prizes

36. Allie Toothman
Internship Portfolio
Summer 2009
Pool Party Patrol Prizes & Questions
Cedar Lake Beach – Sunday, June 28, 2009
(11:00 a.m. to 3:00 p.m.)
Prizes: 3 sets of Holiday World Tickets
7 CDs
12 Beach Balls
15 Frisbees
5 stickers
35 tattoos
Note: First, make sure all prizes are given away by winning one of the games.
However, after all the games are completed, the remaining prizes can be given
to the contestants who did not win a game, so all contestants can feel
included. That way all prizes can be given away.
Trivia for Holiday World Tickets
Q3. The theme park celebrates four holidays with live entertainment, games,
attractions, and rides. Those four holidays are what?
A. Christmas, Halloween, Thanksgiving, and 4th of July
Q2. In order to appeal to a wider age group and to expand the park to include
other holidays such as Halloween and 4th of July, the amusement theme park
changed its name from Santa Clause Land to Holiday World in what year?
A. 1984
Q3. Holiday World’s newest wooden rollercoaster is “The Voyage”.
Remembering the pilgrim’s history, how long was the voyage from England to
the New World?
A. 66 days
B. 106 days
C. 146 days
Note: Only give additional options if takes longer than 10 minutes to guess the
correct answer.

37. Allie Toothman
Internship Portfolio
Summer 2009
“Hit It or Quit It” Trivia
1. What was Akon’s newest single that was voted off CIL‐FM’s “Hit It or Quit
It”?
a. Beautiful
b. Be With You
c. Right Now Na Na Na
d. What You Got
“Hot 5 at 9”
Varies from week to week.
Look it up an hour before leaving for each event.
Tongue Twister
“I would be perfectly pleased to plummet on pilgrim’s plunge.”
“Sing It!”
The Climb by: Miley Cyrus
“Finish the Lyrics”
Street Teamer: “I wanna hold em' like…. “
Contestants: ….they do in Texas Plays ‐ Fold em' let em' hit me raise it baby stay with
me (I love it) ‐ Luck and intuition play the cards with Spades to start ‐ And after he's
been hooked I'll play the one that's on his heart.
Street Teamer: “Remember those walls I built…”
Contestants: ….Well baby they're tumbling down And they didn't even put up a
fight They didn't even make a sound I found a way to let you in But I never really had a
doubt Standing in the light of your halo I got my angel now.
Note: See who knows the most words correctly
REMEMBER:
Take pictures of all the winners
Make sure all the prizes are given away
MAKE IT FUN!

38. Allie Toothman
Internship Portfolio
Summer 2009
Pool Party Patrol Schedule
Chester Pool – Sunday, July 19, 2009
(12:00 p.m. to 4:00 p.m.)
12:00 p.m. Set up
Review schedule and events
Confirm everyone understands
Hide Logo’s for “Find the Logo” – coin toss
Begin getting the pool’s attention
12:30 p.m. “Dive for a Prize”
1st place – CD
2nd place – Beach Ball
12:45 p.m. “Find the Logo”
1st place – CD
2nd place ‐ Frisbee
1:15 p.m. Hot 5 at 9 Trivia for a CD
Winner gets a CD
1:30 p.m. “Catch the Prize”
4 Frisbees & 4 Beach Balls
Hide the Logo’s again for “Find the Logo”
1:45 p.m. “Dive for a Prize”
1st place – CD
2nd place – Frisbee
2:15 p.m. Tongue Twister
Funniest – Frisbee
Best – Beach Ball
2:30 p.m. “Find the Logo”
1st place – CD
2nd place – Beach Ball
3:00 p.m. Belly Flop Contest
1st place – CD
2nd place – Frisbee
3:30 p.m. “Dive for a Prize/Trivia”
Winner‐ HOLIDAY WORLD TICKETS
4:00 p.m. Finish giving away rest of prizes
Pack up and head back to the station

39. Allie Toothman
Internship Portfolio
Summer 2009
Pool Party Patrol Prizes & Questions
Chester Pool – Sunday, July 19, 2009
(12:00 p.m. to 4:00 p.m.)
Prizes: 1 set of Holiday World Tickets
6 CDs
9 Beach Balls
12 Frisbees
6 stickers
35 tattoos
Note: First, make sure all prizes are given away by winning one of the games.
However, after all the games are completed, the remaining prizes can be given
to the contestants who did not win a game, so all contestants can feel
included. That way all prizes can be given away.
Trivia for Holiday World Tickets
Q. The theme park celebrates four holidays with live entertainment, games,
attractions, and rides. Those four holidays are what?
A. Christmas, Halloween, Thanksgiving, and 4th of July
“Hot 5 at 9”
Varies from week to week.
Look it up an hour before leaving for each event.
Tongue Twister
“I would be perfectly pleased to plummet on pilgrim’s plunge.”
REMEMBER:
Take pictures of all the winners
Make sure all the prizes are given away
MAKE IT FUN!

40. On the Job

41. Allie Toothman
Internship Portfolio
Summer 2009

42. Allie Toothman
Internship Portfolio
Summer 2009

43. Allie Toothman
Internship Portfolio
Summer 2009

44. Allie Toothman
Internship Portfolio
Summer 2009