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DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel
1. the entrepreneurs behind four of the most exciting brands in action sports shared their business-building advice with students – here’s what they said…
18. “we are leaving a trail of bread crumbs for people to follow as they learn about us…we let people discover things like easter eggs…we don’t tell everything at once” 15
19. how to differentiate? “it’s all marketing. kids want to associate with a name and feel they are part of a movement.” 16
21. “we were in Big 5 every Saturday talking to every skateboarder about whatever they wanted to talk about” (be willing to do the work to build relationships with target) 18
22. “throw anchors in the opposite direction” (as you get bigger, go deeper with your core customers) 19
24. “there is no such thing as a defensible strategy. product innovation is our lifeblood but it isn’t defensible…it can be copied. what works is a good strategy well executed.” 21
25. “you may be a consumer brand but for the 1st 18 months, it’s about B2B” (getting distribution) 22
26. “take your core [target] on a journey with your product innovation” 23