Creating an Ethos workshop at the Manhattan Cocktail Classic, May 2012, NYC

1. Creating an Ethos
A Missing Part of the Formula for
Success
Presented by:
Dushan Zaric
Saturday, May 12th, 2012
Sunday, May 6, 2012

2. This presentation is available at:
http://www.slideshare.net/dzaric
Sunday, May 6, 2012

3. New Bar-Restaurant anywhere in the world
General Formula:
Sunday, May 6, 2012

4. New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
Sunday, May 6, 2012

5. New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT
Sunday, May 6, 2012

6. New Bar-Restaurant anywhere in the world
General Formula:
SERVICE
Sunday, May 6, 2012

7. New Bar-Restaurant anywhere in the world
General Formula:
+
LOCATION
Sunday, May 6, 2012

8. New Bar-Restaurant anywhere in the world
General Formula:
+ +
LOCATION CONCEPT
Sunday, May 6, 2012

9. New Bar-Restaurant anywhere in the world
General Formula:
+ + =
LOCATION CONCEPT SERVICE
Sunday, May 6, 2012

10. New Bar-Restaurant anywhere in the world
General Formula:
+ + =
LOCATION CONCEPT SERVICE
$$$
Sunday, May 6, 2012

11. Marketing & PR
Sunday, May 6, 2012

12. Most restaurants still fail....
Sunday, May 6, 2012

13. "beyond muddled concepts, failure
seemed to stem in large part from
an inability or unwillingness to
give the business sufficient
attention, whether due to lack of
time, passion or knowledge."
Sunday, May 6, 2012

14. Cornell University and Michigan
State University
Study of restaurants in three local
markets over a 10-year period:
Sunday, May 6, 2012

15. YEAR 1 - 27% of restaurant startups
failed;
YEAR 4 - 50% of those restaurants
were no longer in business;
YEAR 5 - 60% had gone south.
YEAR 10 - 70% had failed.
Sunday, May 6, 2012

16. 30% Success Rate
in 10 years
Sunday, May 6, 2012

17. Simon Sinek’s
Sunday, May 6, 2012

18. The Golden Circle
Sunday, May 6, 2012

19. WHY:
What's your purpose?
What's your cause?
What's your belief?
Why does your organization exist?
Why do you get out of bed in the
morning?
And why should anyone care?
Sunday, May 6, 2012

20. WHY
HOW
WHAT
Sunday, May 6, 2012

21. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

22. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

23. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

24. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

25. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Sunday, May 6, 2012

26. ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.
Sunday, May 6, 2012

27. YOUR STAFF
Sunday, May 6, 2012

28. “If you hire people just because
they can do a job, they’ll work for
your money. But if you hire people
who believe what you believe,
they’ll work for you with blood and
sweat and tears.” (Simon Sinek)
Sunday, May 6, 2012

29. Sunday, May 6, 2012

30. ?
Sunday, May 6, 2012

31. THANK YOU VERY
MUCH
http://www.slideshare.net/dzaric
Sunday, May 6, 2012