Hospitality Seminar at Golden State of Cocktails, January 29th, 2014

1. HOSPITALITY
creating a culture
Presented by:
Dushan Zaric

2. http://www.slideshare.net/dzaric

6. Dushan Zaric
* 18 + years of Experience behind Bars
!
* Co-Founder of Employees Only and Macao
Trading Co NYC
!
* Co-Founder of The 86 Spirits Co
!
* Principal Bartender
!
* Consultant
!
* Author
!
* Yogi
!
* dushan@the86co.com

7. What makes a bar successful?

8. New Bar-Restaurant anywhere in the world
!
General Formula:

9. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION

10. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
!
!
!
!
LOCATION

11. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
* Corner - if possible
!
!
!
LOCATION

12. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
!
!
LOCATION

13. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
!
LOCATION

14. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
* Great deal on the lease
LOCATION

15. New Bar-Restaurant anywhere in the world
!
General Formula:
CONCEPT

16. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
!
!
!
CONCEPT

17. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
* Design
!
!
CONCEPT

18. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
* Design
* Profitability & Business Plan
!
CONCEPT

19. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
CONCEPT

20. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
* Hours of Operation
CONCEPT

21. New Bar-Restaurant anywhere in the world
!
General Formula:
SERVICE

22. New Bar-Restaurant anywhere in the world
!
General Formula:
* Team
!
!
!
SERVICE

23. New Bar-Restaurant anywhere in the world
!
General Formula:
* Team
* Training
!
!
SERVICE

24. New Bar-Restaurant anywhere in the world
!
General Formula:
* Team
* Training
* Hospitality
!
SERVICE

25. New Bar-Restaurant anywhere in the world
!
General Formula:
+
LOCATION

26. New Bar-Restaurant anywhere in the world
!
General Formula:
+
LOCATION
+
CONCEPT

27. New Bar-Restaurant anywhere in the world
!
General Formula:
+
LOCATION
+
CONCEPT
=
SERVICE

28. New Bar-Restaurant anywhere in the world
!
General Formula:
+
LOCATION
+
CONCEPT
$$$
=
SERVICE

29. Marketing & PR

30. Most restaurants still fail....

32. "beyond muddled concepts, failure
seemed to stem in large part from
an inability or unwillingness to
give the business sufficient
attention, whether due to lack of
time, passion or knowledge."

33. Cornell University and Michigan
State University
!
!
Study of restaurants in three local
markets over a 10-year period:

34. YEAR 1 - 27% of restaurant startups
failed;
!
!
!
!
!
!

35. YEAR 1 - 27% of restaurant startups
failed;
!
YEAR 4 - 50% of those restaurants
were no longer in business;
!
!
!

36. YEAR 1 - 27% of restaurant startups
failed;
!
YEAR 4 - 50% of those restaurants
were no longer in business;
!
YEAR 5 - 60% had gone south.
!

37. YEAR 1 - 27% of restaurant startups
failed;
!
YEAR 4 - 50% of those restaurants
were no longer in business;
!
YEAR 5 - 60% had gone south.
!
YEAR 10 - 70% had failed.

38. 30% Success Rate
in 10 years

39. yet...

40. PDT, New York City

41. Trailer Happiness, London

42. La Descarga, Los Angeles

43. Broken Shaker, Miami

44. Schumman’s Bar, Munich, Germany

45. Union Bar, Copenhagen, Denmark

46. Black Pearl, Melbourne, Australia

47. Employees Only, NYC

48. Why are all these bars
different?

51. Simon Sinek

52. Simon Sinek’s

53. The Golden Circle

54. WHY:
What's your purpose?
What's your cause?
What's your belief?
Why does your organization exist?
Why do you get out of bed in the
morning?
!
And why should anyone care?

55. WHAT

56. HOW
WHAT

57. WHY
HOW
WHAT

58. People buy “why
you do it” and not
what you do!

59. FOOD & COCKTAILS

60. FOOD & COCKTAILS
WHAT

61. FOOD & COCKTAILS
WHAT
BEST SERVICE, INGREDIENTS, ETC...

62. FOOD & COCKTAILS
HOW
WHAT
BEST SERVICE, INGREDIENTS, ETC...

63. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...

64. ETHOS

65. ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.

66. ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.

67. Building a Family

68. YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners
Door People, Kitchen People,
Guests

70. Family - it’s emotional!

71. Family - it’s emotional!

72. “If you hire people just because
they can do a job, they’ll work for
your money. But if you hire people
who believe what you believe,
they’ll work for you with blood and
sweat and tears.” (Simon Sinek)

73. “The secret of leadership is simple:
Do what you believe in. Paint a
picture of the future. Go there.
People will follow.”
!
Seth Godin, Tribes: We Need You to
Lead Us

74. “It's within these tribes that societies
get built, that important things
happen.”
!
David Logan, Tribal Leadership

75. PDT, New York City

76. Trailer Happiness, London

77. Houston Hospitality Team, Los Angeles

78. Broken Shaker, Miami

79. Schumman’s Bar, Munich, Germany

80. Union Bar, Copenhagen, Denmark

81. Black Pearl, Melbourne, Australia

82. Employees Only, NYC

86. ?
http://www.slideshare.net/dzaric