ProgrammatiCon 2019 - Programmatic DOOH - Goldbach - Paul Adamelis

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RTB-Verfahren und Eigenschaften der Außenwerbung treffen im Programmatic DOOH aufeinander. Auch wenn die technischen Grundlagen dieselben sind, gibt es für Advertiser in der Umsetzung einer automatisierten DOOH Kampagne viel zu beachten.

Datos y análisis

Paul Adamelis, MA
17.10.2019
PROGRAMMATIC
DIGITAL OUT OF HOME

AGENDA
1 WARUM PROGRAMMATIC DOOH?
2 CLASH OF TWO WORLDS
3 PROGRAMMATIC DOOH BEI GOLDBACH
4 RESÜMEE & AUSBLICK
5 Q & A

‘Simply put there is now the opportunity to include
DOOH inventory alongside your video, TV display
etc., when running an omnichannel campaign.
It allows for a consolidated view of your campaign
and, put simply, means that you can now buy DOOH
from your DSP.’
-Zachary King - MediaMath

Goldbach Austria GmbH
„DOOH enables life-sized and larger-than-life creative
experiences unlike any other channel.
It reaches consumers in the real-world, influencing
thoughts and decisions on their journeys between
home, work, shopping and entertainment.“
-Ari Buchalter - CEO Intersection

Goldbach Austria GmbH
LOCATION
WEATHER
TIME
REAL TIME EVENTS SYNCH
PROGRAMMATIC DOOH
RTB

Goldbach Austria GmbH
CLASH OF TWO WORLDS

ONLINE DISPLAY & VIDEO
ONE-TO-ONE CPMADIMPRESSIONS

Goldbach Austria GmbH
ONE-TO-MANY LISTENPREISEBRUTTOKONTAKTE
DOOH

Werbung
Werbung
WerbungWetter
Werbung
News
DOOH LOOP

BASIC
Spot A
HIGH
Spot B
BASIC
Spot C
Wetter
HIGH
Spot B
News
ROTATION

KONVERGENZ
ROTATIONS BRUTTOKONTAKTE LISTENPREISE
1 PLAYOUT MULTIPLIER ADIMPRESSIONS
CPM

PLAYOUT
(ERZEUGT X
ADIMPRESSIONS)
CONTAINER
PLUGIN &
PLAYER
SPOTSPOTSPOT
SSP &
ADSERVER
DSP
REPORT
Werbung
Werbung
Werbung
Wetter
RTB
Container
Werbung
News
CONTAINERREQUESTS

RESÜMEE UND AUSBLICK
1 ECHTES PROGRAMMATIC STATT AUTOMATISIERUNG DER BUCHUNG
2 VEREINHEITLICHUNG DER SYSTEME & METHODEN DER KONTAKTZÄHLUNG
3 TRANSPARENZ IN ALLEN STUFEN DES PROZESSES
4 AUFBAU VON KNOW HOW BEI KUNDEN, AGENTUREN, VERMARKTERN & PUBLISHERN
5 MUT BEI DER ENTWICKLUNG & IMPLEMENTIERUNG NEUER TECHNOLOGIEN

Paul Adamelis
Key Account Manager Programmatic
T:+43 1 370 88 08 774
M:+43 664 882 84 456

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