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ProgrammatiCon 2019 - Programmatic DOOH - Goldbach - Paul Adamelis

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RTB-Verfahren und Eigenschaften der Außenwerbung treffen im Programmatic DOOH aufeinander. Auch wenn die technischen Grundlagen dieselben sind, gibt es für Advertiser in der Umsetzung einer automatisierten DOOH Kampagne viel zu beachten.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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ProgrammatiCon 2019 - Programmatic DOOH - Goldbach - Paul Adamelis

  1. 1. Paul Adamelis, MA 17.10.2019 PROGRAMMATIC DIGITAL OUT OF HOME
  2. 2. AGENDA 1 WARUM PROGRAMMATIC DOOH? 2 CLASH OF TWO WORLDS 3 PROGRAMMATIC DOOH BEI GOLDBACH 4 RESÜMEE & AUSBLICK 5 Q & A
  3. 3. ‘Simply put there is now the opportunity to include DOOH inventory alongside your video, TV display etc., when running an omnichannel campaign. It allows for a consolidated view of your campaign and, put simply, means that you can now buy DOOH from your DSP.’ -Zachary King - MediaMath
  4. 4. Goldbach Austria GmbH „DOOH enables life-sized and larger-than-life creative experiences unlike any other channel. It reaches consumers in the real-world, influencing thoughts and decisions on their journeys between home, work, shopping and entertainment.“ -Ari Buchalter - CEO Intersection
  5. 5. Goldbach Austria GmbH LOCATION WEATHER TIME REAL TIME EVENTS SYNCH PROGRAMMATIC DOOH RTB
  6. 6. Goldbach Austria GmbH CLASH OF TWO WORLDS
  7. 7. ONLINE DISPLAY & VIDEO ONE-TO-ONE CPMADIMPRESSIONS
  8. 8. Goldbach Austria GmbH ONE-TO-MANY LISTENPREISEBRUTTOKONTAKTE DOOH
  9. 9. Goldbach Austria GmbH 9 BAHNHOF CHANNEL
  10. 10. Werbung Werbung WerbungWetter Werbung News DOOH LOOP
  11. 11. BASIC Spot A HIGH Spot B BASIC Spot C Wetter HIGH Spot B News ROTATION
  12. 12. KONVERGENZ ROTATIONS BRUTTOKONTAKTE LISTENPREISE 1 PLAYOUT MULTIPLIER ADIMPRESSIONS CPM
  13. 13. Goldbach Austria GmbH DOOH BEI GOLDBACH
  14. 14. PLAYOUT (ERZEUGT X ADIMPRESSIONS) CONTAINER PLUGIN & PLAYER SPOTSPOTSPOT SSP & ADSERVER DSP REPORT Werbung Werbung Werbung Wetter RTB Container Werbung News CONTAINERREQUESTS
  15. 15. Goldbach Austria GmbH
  16. 16. RESÜMEE UND AUSBLICK 1 ECHTES PROGRAMMATIC STATT AUTOMATISIERUNG DER BUCHUNG 2 VEREINHEITLICHUNG DER SYSTEME & METHODEN DER KONTAKTZÄHLUNG 3 TRANSPARENZ IN ALLEN STUFEN DES PROZESSES 4 AUFBAU VON KNOW HOW BEI KUNDEN, AGENTUREN, VERMARKTERN & PUBLISHERN 5 MUT BEI DER ENTWICKLUNG & IMPLEMENTIERUNG NEUER TECHNOLOGIEN
  17. 17. Paul Adamelis Key Account Manager Programmatic T:+43 1 370 88 08 774 M:+43 664 882 84 456
  18. 18. Q & A

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