Walking Track in Groningen
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Final presentation for \'Understanding Travel and Tourism\' couse at Hanze University of Applied Sciences. Our group was asked to conduct a research on building a walking route in Groningen province. Our whole idea covers 3 elements of Entertainment, Education and Agriculture, which we believe offer beneficial value and attraction for families with small children (2 - 12 years old) The project was prepared for Het Plattelandshuis
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- 2. Tourism Development in East Groningen Developing Walking Route for Families Group 4 Till Faida 286673 Ann Christin Sengstake 319311 Katharina Wintel 331942 Widyoseno Estitoyo 294843
- 3. Outline Introduction Methodology Outcome Ideas Activities Walking Route Map Marketing Recommendation & Conclusion
- 4. Introduction
- 5. Introduction 8 km route between Stadskanaal and Onstwedde Families with children between 2-12 years old Our group : Focus on Parent’s side
- 6. Methodology Primary Research 50 quest ionnaires 13 quest ions 34 feedb acks Vensters chool in Groninge n and Kinderga rten in Oldenbu rg
- 7. Methodology Primary Research Secondary Research 50 quest J ournal of Travel 13 quest ionnaires and Tourism 34 feedb ions Marketing acks C ompetitors in Vensters chool in l ocal province Groninge n and Walking routes Kinderga rten in for children Oldenbu rg Relevant websites
- 8. Outcome
- 9. Outcome 2-4 years 5-8 years 9-12 years Building, puppets and Sports and outside Sports and dance paints activities
- 10. Outcome 2-4 years 5-8 years 9-12 years Building, puppets and Sports and outside Sports and dance paints activities
- 11. Outcome 2-4 years 5-8 years 9-12 years Building, puppets and Sports and outside Sports and dance paints activities
- 12. Outcome
- 13. Outcome Walking route is not well-known: few found it via friends, internet and especially newspaper.
- 14. Outcome Walking route is not well-known: few found it via friends, internet and especially newspaper. Expectation : fun and sports facilities
- 15. Outcome Walking route is not well-known: few found it via friends, internet and especially newspaper. Expectation : fun and sports facilities Play together activities : Most parents prefer to play with their children . Not playing alone.
- 16. Outcome Walking route is not well-known: few found it via friends, internet and especially newspaper. Expectation : fun and sports facilities Play together activities : Most parents prefer to play with their children . Not playing alone. 2 different walking routes: 5 km each.
- 17. Ideas
- 18. Ideas Nature Agriculture Entertainment Education
- 19. Top 5 Activities Scavenger’s Hunt
- 20. Top 5 Activities # # Petting Zoo # Scavenger’s Hunt Follow-up # Online Quiz # Fruit and Flower Playgrounds Picking
- 21. Walking Route Map Lake Picnic Spot Short Playground Long Track Parking
- 22. Agriculture Activities Flower or Fruit Picking Site Petting Zoo
- 23. Educational Activities Scavenger’s Hunt with Sensory Box informative signs
- 24. Entertaining Activities Playground Picnic spot Corn labyrinth Sports field
- 25. General Facilities Parking space Bathroom facilities Benches Trash cans Pavilion Picnic spot Water-proof walking track Signs
- 26. Marketing Objectives Increase awareness Motivate travelers to visit the route Create positive impacts to the area
- 27. Marketing Strategy & Promotion Public Relations Advertising Website and e-Marketing
- 28. Marketing Strategy & Promotion Follow consistent strategy Focus on travelers as well as local community
- 29. Recommendation & Conclusion Primary and secondary research used to identify parents needs: fun, education and safety Walking route designed to entertain as well educate the children Suitable to a broad age group Facilities and infrastructure needed Promotional activities in The Netherlands as well as Germany