This document provides guidance on building a social media framework for a charity. It outlines a three step process: 1) Define the scope and context for social media, including goals, objectives and target audiences. 2) Produce the framework, which includes strategic components like aims and objectives, and operational components like content planning. 3) Implement the framework by recruiting a team, providing training, and creating operational materials. Key advice includes focusing on audience needs, benchmarking against peers, and challenging assumptions to maximize impact.